Tue.Mar 13, 2012

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Fortunately for marketers, Pinterest is one of the easiest platforms to track.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Trending Sources

In social media, you don’t need to outrun the bear


Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. researcher.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to Build a Content Development Plan for Your Site

The Effective Marketer

Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

Plan 31

17 Foolish Mistakes to Avoid as a Guest Blogger


Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.

How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions.

Sales on an Uncertain Sea – Part 1


Keeping your charts updated. Bad data sinks sales. Don’t say this out loud, but sales is the bread and butter of any organization that produces or delivers goods and services. Sales people already have giant egos anyway, so you probably won’t have to tell them that, but it would do well

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

12 Photos from SXSW Interactive

Modern Marketing

by Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading home. It was a week beset by torrential downpours and followed by blinding sun. People huddled in sessions, then took to the streets.

Pull Marketing Strategy: 3 Steps to Attracting More Customers

Tomorrow People

Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort. Track your market. A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them.

Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle

Modern B2B Marketing

by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago.


How to Excel With the Most Underused Marketing Automation Features


From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Optimizing your page for Search Engines – Part 3: Best Practices – Meta Descriptions and Keywords

EMagine B2B Blog

In the past two posts in this series, we talked about how optimizing your site allows for creating authority around targeted keyphrases, which will allow your site to rank higher in the SERP (search engine results pages). We also discussed how Title Tags are the first place search engines (and humans) determine the relevance of [.]. Search Engine Marketing

Some of the Best Tweets from the Insider Summit #IS12

Sales Intelligence View

Share. The welcome reception at #IS12 is awesome [link]. Insider Summit 2012. Sun, Mar 11 2012 21:38:39. Reply Retweet. Share. “ 92% of prospects don’t respond to cold emails or cold calls #IS12. Jim Keenan. Mon, Mar 12 2012 11:47:12. Reply Retweet. Share.

White Papers: Does Your Writer Have an Eye for Detail?


An obvious typo. A usage that shows a clear misunderstanding of the word's meaning or proper use. A statement of quantitative results where the math doesn't add up. A missing or incorrect source citation. These errors seem small on their own, but when they appear multiple times within your materials, they diminish your credibility in a reader's mind. Worse yet, even a simple spelling error can result in a large loss of online sales.

Recap from the InsiderSummit #IVJAM

Sales Intelligence View

Share. Fbcdn. Fri, Mar 09 2012 21:12:59. Question #1. Share. “ How does (or should) social media impact an organization’s lead generation and nurturing processes? IVJam. Zachary Reiss-Davis. Mon, Mar 12 2012 12:35:01. Reply Retweet. Answers: Share. “ #IVJAM daily and weekly quotas for our team to have meaningful social interactions to build the habit and skill. ralf vonsosen. Mon, Mar 12 2012 12:52:10. Reply Retweet. Share.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Don't Worry About Biting Off More Than You Can Chew. Your Mouth is Probably a Whole Lot Bigger Than You Think.


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. When it comes to measuring marketing’s ROI most marketing managers hesitate to bite off more than they can chew. Undoubtedly, part of the hesitation comes from not having control over the entire process from lead generation to sales closure.


Recap from the InsiderSummit #IVJAM

Sales Intelligence View

Share. Fbcdn. Fri, Mar 09 2012 21:12:59. Question #1. Share. “ How does (or should) social media impact an organization’s lead generation and nurturing processes? IVJam. Zachary Reiss-Davis. Mon, Mar 12 2012 12:35:01. Reply Retweet. Answers: Share.