Thu.Jul 01, 2021

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How To Improve Your Inbound Lead Qualification

Zoominfo

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Just because a lead is inbound doesn’t mean it’s qualified.

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How to Grow Your Business with Voice of the Customer

SendX

Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. One site sends you a generic follow-up email reminding you to complete your purchase. Another one addresses you by name and sends you some new recommendations that fit the style you’ve been looking for.

Business 363
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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization.

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Guest post by Eddie Segal. Obtaining small business funding with traditional lenders is generally not a walk in the park. Unproven entrepreneurs generally have difficulty getting funding from commercial lenders like banks and credit lines. Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Marketing In 2021: Digital Transformation For Marketing And Sales

Brandpoint

Last year will be known for many things. For sales and marketing, it will be known as the year that everyone got serious about digital. I have been reading about digital transformation for years, and clearly, we have made great strides in this area. However, before the pandemic, there were still many businesses that approached their marketing and sales like it was 1995.

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How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. These topic-based specialists are extensively experienced within a particular niche, such as technology or healthcare — and often, some of the most experienced figures in a given niche can be internal experts in your own organization. When you activate them in your brand’s content, you can achieve new levels of depth and insight.

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Instagram: “We’re No Longer A Photo Sharing App” via @sejournal, @MattGSouthern

Search Engine Journal

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company's app is about more than just photo sharing. The post Instagram: “We’re No Longer A Photo Sharing App” appeared first on Search Engine Journal.

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Goal trackers: 13 tools to help you reach your goals

ConvertKit

Finding the best goal tracker is a lot like dating: you need to get to know different tools to find your perfect match before eventually finding one that motivates you to be your best self. But who wants to spend time testing and trying different goal trackers only to find they don’t actually help you achieve your goals? Not you, that’s who! Today, we’re breaking down the best goal trackers around.

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Google July 2021 Core Update Begins Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021 Core Update Begins Rolling Out appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Improve Your Inbound Lead Qualification

Zoominfo

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo Just because a lead is inbound doesn’t mean it’s qualified.

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5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them via @sejournal, @krisjonescom

Search Engine Journal

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them appeared first on Search Engine Journal.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO.

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A Guide to Responding to Positive and Negative Yelp Reviews via @sejournal, @seo_travel

Search Engine Journal

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Your ABM Is Only as Good as Your Target Account List

Engagio

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. In fact, the spray and pray approach of traditional marketing programs have given way to this more effective type of marketing.

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Google Is a Librarian: Teaching SEO to Non-Specialists via @sejournal, @claudiafaceoff

Search Engine Journal

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a Librarian: Teaching SEO to Non-Specialists appeared first on Search Engine Journal.

SEO 119
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It’s Time to Re-engage Your Employees.

OnMessage

The noise level inside companies today is louder than ever before. Thus, making it more difficult for executives to get important messages to stick and, ultimately, have a lasting impact on business performance. That’s why C-level executives must get serious about their communication pull-through and activation strategies. What is communication pull-through and activation?

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Google July 2021 Core Update Begins Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

Google is releasing a broad core algorithm update today on July 1, 2021. This is update was announced last month and is now rolling out. The post Google July 2021 Core Update Begins Rolling Out appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Set up a Conference Call

The Daily Egg

Knowing how to successfully set up a conference call saves you time and sets you up for success when communicating with customers and stakeholders. While it might sound like an involved process, it really isn’t once you have the right tools to bring it all together. Below, we get into what you need to get […]. The post How to Set up a Conference Call appeared first on The Daily Egg.

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The 6 New Tactics In The Demand Generation Campaign Playbook

Square 2 Marketing

Marketing Tactics Are Changing At Light Speed, And What Worked Last Week Might Not Work This Week. I’ve been in marketing for over 30 years. I’ve been running an agency that works with clients of all shapes and sizes for over 18 years, and I don’t remember a time when the demand generation tactics and playbooks we use to get clients results have evolved so quickly.

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Best WordPress Maintenance and Management Services

The Daily Egg

Much like your car, your website also needs maintenance so it can keep running smoothly. That’s why we took it upon ourselves to find the best WordPress maintenance and management services to help you take care of that need. After spending hours exploring a ton of different options as well as what each of them […]. The post Best WordPress Maintenance and Management Services appeared first on The Daily Egg.

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Instagram: “We’re No Longer A Photo Sharing App” via @sejournal, @MattGSouthern

Search Engine Journal

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company's app is about more than just photo sharing. The post Instagram: “We’re No Longer A Photo Sharing App” appeared first on Search Engine Journal.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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7 Best Request a Quote Plugins for WooCommerce

Optinmonster

Do you want to let customers request a quote from your business so you can offer them the best deal? Some businesses need to assess what the customer needs before they can put a price tag on their product or service. Request a quote plugins let you add forms, buttons, and other campaigns to your WooCommerce site to make it easy for interested customers to tell you what they need.

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5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them via @sejournal, @krisjonescom

Search Engine Journal

Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues in their campaigns. The post 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them appeared first on Search Engine Journal.

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Email & Workflow Hacks for Advanced HubSpot Users

SmartBug Media

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!

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Google Is a Librarian: Teaching SEO to Non-Specialists via @sejournal, @claudiafaceoff

Search Engine Journal

Using an analogy in your SEO training can be an incredibly powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. The post Google Is a Librarian: Teaching SEO to Non-Specialists appeared first on Search Engine Journal.

SEO 76
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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[Webinar] Driving Revenue Through Customer Experience in 2021

PureB2B

There is a major challenge that has popped up over recent times in the B2B sales and marketing space. Most of your clients are looking for personalized experiences when using your products and solutions. This is the reason that the customer experience role was created. Not to be mistaken with customer service, customer experience (CX) acts as the frontline of your companies client communications.

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A Guide to Responding to Positive and Negative Yelp Reviews via @sejournal, @seo_travel

Search Engine Journal

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding. The post A Guide to Responding to Positive and Negative Yelp Reviews appeared first on Search Engine Journal.

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[Webinar] Driving Revenue Through Customer Experience

PureB2B

There is a major challenge that has popped up over recent times in the B2B sales and marketing space. Most of your clients are looking for personalized experiences when using your products and solutions. This is the reason that the customer experience role was created. Not to be mistaken with customer service, customer experience (CX) acts as the frontline of your companies client communications.