Kapost
OCTOBER 5, 2018
Content is one of the most valuable investments that a company can make. The stories that you develop today have the potential to become foundational drivers for awareness building, lead. The post 3 Tips to Save Your Content Budget appeared first on Kapost Content Marketing Blog.
ViewPoint
OCTOBER 5, 2018
The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 100,000 companies with up to three executive contacts in the right companies (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses
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Adobe Experience Cloud Blog
OCTOBER 5, 2018
“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a clear strategy in place, so the project doesn’t go off the rails.
Act-On
OCTOBER 5, 2018
Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
OCTOBER 5, 2018
When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
OCTOBER 5, 2018
33 Content Syndication Experts on Twitter CMOs need to Follow Gerry Moran Gerry Moran has experience of over 30 years & has made complex information, concepts, and opportunities easy-to-understand. The post appeared first on ONLY B2B.
Hubspot
OCTOBER 5, 2018
Attention Outlook users: we have something for you: a compilation of the best Outlook tips for organizing your inbox. These shortcut keys will change the way you email. In fact, after taking just two minutes to learn them, we've began saving 15 minutes a day in email. To help others do the same, we organized these keyboard shortcuts based on the three types of email views: Inbox View, Conversation View, and Compose View.
Salesforce Marketing Cloud
OCTOBER 5, 2018
You can learn a lot about your customers and prospects from the data you already have in your CRM, email marketing solution, and other sources in your organization. And you can get a much clearer picture of them when you combine that data with deep behavioral data.
Valasys
OCTOBER 5, 2018
In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”. In answer to this problem, on September 26 th , 2018, Oracle announced a series of updates to Oracle Eloqua which will help marketers, efficiently and
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Liveintent
OCTOBER 5, 2018
Should you believe all the hype behind deterministic data? We answer that with the level of probabilistic certainty that will leave your modeling algorithm being all like “whaaaaaaaaat?”. The post Does Deterministic Data Live Up to the Hype? appeared first on LiveIntent Blog.
Heinz Marketing
OCTOBER 5, 2018
By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. I recently wrote about how Giving is Better, Receiving is Hard where I share how really hard it can be to receive (help, get compliments, etc.). I led with the old adage “It’s better to give than receive” and I believe it’s true. But in business, in sales specifically, does this apply?
Outreach
OCTOBER 5, 2018
Here’s a riddle for you: The majority of leaders never think about it. It’s often not even an afterthought and most don’t know it exists. Yet it’s one of the most powerful things a leader can create so that his or her team outperforms the competition. Stumped? The number one thing that’s missing from most organizations is environment. The environment that you as a leader create for your team shapes and defines its continued success or ultimate failure.
Hubspot
OCTOBER 5, 2018
Did you know how excellent the job outlook is for real estate appraisers? The expected employment growth rate for U.S. appraisers is 14% for the next few years. It's double the average growth rate for all occupations over the same time period. If you have an analytical mind and an interest in real estate, it might be time to consider a career as a real estate appraiser.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
OCTOBER 5, 2018
Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.
BenchmarkONE
OCTOBER 5, 2018
In sales, you’re often told to get into the mind of your customer. Wouldn’t it be great if you really could see what they were thinking (rather than simply imagining)? As it turns out, you can get pretty close with lead scoring through your CRM’s marketing automation tools. It takes a little bit more effort than just staring at those customers intently to sort out where they are in their buying journey, but a properly calibrated CRM can make short work of the extra effort you put into figuring o
Hubspot
OCTOBER 5, 2018
In high school, I worked for Winfrey's Candy Store. I worked three hours a night, on Monday, Wednesday, and Saturday. Needless to say, I understood it was part-time. But distinguishing the difference between full-time and part-time hours isn't always easy. For instance, the Fair Labor Standards Act (FLSA) says , "This is a matter generally to be determined by the employer.".
Predictive Response
OCTOBER 5, 2018
Marketing is quite complicated and it can either make or break a business. Without new customers, a business will struggle every step of the way. Many small business owners also struggle with their marketing so it may be a good idea to outsource it. Here are some reasons to outsource your marketing in year 2019: Marketing takes experience to succeed.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
QuanticMind
OCTOBER 5, 2018
It can incite the click of a mouse, a telephone call or sometimes even a bona fide conversion. Of the numerous messages that your ad copy needs to contain, the Call to Action, or CTA, is likely going to be the most important words you write. The reason? The CTA is your instruction to your reader after you have made the case for your brand. This will often be the first thing they see and last thing they remember.
Emplifi
OCTOBER 5, 2018
We sat down with Nayara Ruiz, Social Networks Manager for Banco Bradesco - one of the largest banking companies in Brazil.
Terminus
OCTOBER 5, 2018
Two hundred is a magical number for us here at Terminus. Why? Because today marks the 200th episode of the #FlipMyFunnel podcast, and to celebrate we highlighted 20 of our customers that have been featured on the podcast so far this year. The endless topics and valuable advice that these experts have given can’t go unnoticed. Guests have included Katie Burke, chief people officer of HubSpot, and Derek Grant, VP of sales at SalesLoft, just to name a few.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Conversica
OCTOBER 5, 2018
Hubspot
OCTOBER 5, 2018
Have you ever ordered an item online? Considering the fact that 1.66 billion people worldwide shopped online last year, there’s a good chance you answered “yes” to that question. Whether you know it or not, you used a web form when you placed your online order. Not only are web forms necessary for you to receive the information, goods and services you’re interacting with or buying, but they’re also crucial for the businesses that create them and embed them on their sites.
Liveintent
OCTOBER 5, 2018
If there’s one thing thing that marketers should remember from Wayfair and LiveIntent’s panel during this year’s Advertising Week , is that they need to see themselves as part storyteller and part technologist. Why technologist? Because marketing software and automation has taken off, and it’s not enough to simply manage these platforms.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Liaison
OCTOBER 5, 2018
Dallas, TX – Bartlett Cocke General Contractors has been in business since 1959. They are one of the largest, most respected and trusted general contractors in the state of Texas. So, it’s no surprise that they found themselves in need of an enterprise-ready marketing automation solution that would support their efforts. In a video testimonial released this week, Bartlett Cocke’s marketing team explains why they chose Lead Liaison as their partner.
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