Fri.Jan 14, 2022

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post.

Buyers Are Facing New Endemic Realities

Tony Zambito

4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges.


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The Winning ICO Marketing Strategy – A Step-By-Step Guide


There are a thousand and one ways to raise funds with blockchain. But launching and marketing an ICO is one of the most rewarding and, not surprisingly, one of the most complex. It’s highly complex because it combines many other methods, from mining to trading, marketing, and liquidity mining.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

What Google’s Enhanced Autocomplete Box Means For SEO via @sejournal, @krisjonescom

Search Engine Journal

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO appeared first on Search Engine Journal. Local Search SEO

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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Search Engine Journal

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal. News SEO

ConvertKit’s December 2021 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

How To Add Internal And External Links That Get Clicks And Conversions via @sejournal, @JRiddall

Search Engine Journal

While using internal and external links adds value for your audience, as with all things SEO, it's also important not to overdo it. The post How To Add Internal And External Links That Get Clicks And Conversions appeared first on Search Engine Journal.

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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which platforms?

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Honoring Dr. King’s Legacy as a Transformational Leader


Martin Luther King, Jr. is one of the most recognized and celebrated civil rights leaders. Yet, despite King’s trailblazing work, many will choose to honor him with a romanticized version of the leader — doing a disservice to his legacy and to our world, which is still in need of much change.

Gated Content vs. Ungated Content: A Marketing Ops Dilemma


With apologies to William Shakespeare, when it comes to marketing content collateral, “To gate or not to gate, that is the question.”. Gated content versus ungated content has been a topic of conversation – and sometimes fierce debate – since the advent of digital marketing.

Top 8 Account-Based Marketing Strategies Every Marketer Should Know


Account-based marketing is a phrase most people have heard, but might not understand. Account-based marketing (ABM) is a strategy for identifying and approaching important accounts with the highest chance of becoming clients.

5 Best PayPal WooCommerce Checkout Plugins (Compared)


Are you looking for the best PayPal WooCommerce plugins to help make checkouts easier on your site? PayPal is a trusted payment service that has been around since 1998. With 87.5% of online buyers using PayPal, you better have it as a payment option for your store.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Trends for the Entertainment Industry in 2022

Brandwatch CX


How to Use Mutual Action Plans for Sales Success


Although modern buyers are typically well-informed and savvy purchasers, experts believe that buying has become more difficult than selling. In fact, in a survey of 250 B2B customers , 77% rated their latest purchase experience as extremely complex or difficult.

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We are Beyond Excited at LeadsRx to Have Joined the Unbounce Team


The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. The LeadsRx team is proud and excited to now be an Unbounce company.

5 Ways to Use Data Forecasting for SEO

SmartBug Media

As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Major Intent Data Benchmarks & Best Practices to Apply In 2022


Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company’s marketing strategy?

How to Measure and Improve Email CTR


Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal?

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Creating a vibrant performance process


Workplace culture is one of the most difficult things to define, develop, and maintain — especially since the pandemic has shaken up people’s lives and working arrangements.

Sending in Sara, RDW Social Media Coordinator

RDW Group

Help us give a warm welcome (or should we say welcome back) to Social Media Coordinator, Sara Gasrow. A recent … The post Sending in Sara, RDW Social Media Coordinator appeared first on RDW Group.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Mutiny and 6sense: Driving Personalized Website Content With Data


Representatives from 6sense and Mutiny recently hosted a terrific webinar that showcased how their solutions integrate in remarkable ways to help businesses deliver personalized website content to their buyers. The webinar is packed with great insights, and is definitely worth a watch.

3 tips to research (NOT market to) your end users

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. Knowledge is power, or so the saying goes. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them.

CMO Coffee Talk ‘Aha! Moment’: The Real Reason You Need Sales/Field Kick-Off Events


Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. .

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The Big Pharmaceutical Industry Trends for 2022

Brandwatch Marketing

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Defining Characteristics of the New AI Revolutionizing Account Engagement


mania — it’s a thing. Global spending on artificial intelligence is projected to double from in the next few years, fetching more than $110 billion by 2024. If you’re an established enterprise, there’s a six in 10 chance your business has already implemented AI in some form.

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Trends in the Food and Beverage Industry for 2022

Brandwatch CX

Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms


We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report.