Fri.Jan 14, 2022

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Buyers Are Facing New Endemic Realities

Tony Zambito

4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges. Making planning less predictable. Uncertainty reigns in business.

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Mike Farrell joins the Training Unleashed Podcast with Evan Hackel

Smashmouth Marketing

If your company needs a new kind of functionality, should you build it or outsource it? There are strong arguments for doing either. If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. That could potentially save you money, help you direct your employees to spend more time performing their current functions and enjoy other benefits.

Training 163
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How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post. They are: 6 Digital Essentials for Selling. [ This is only a content summary.

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What Google’s Enhanced Autocomplete Box Means For SEO via @sejournal, @krisjonescom

Search Engine Journal

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO appeared first on Search Engine Journal.

SEO 137
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Creating a vibrant performance process

Liveintent

Workplace culture is one of the most difficult things to define, develop, and maintain — especially since the pandemic has shaken up people’s lives and working arrangements. According to a 2021 study from The Society for Human Resource Management, 62% of HR professionals say it’s been difficult to maintain workplace culture during the pandemic and 53% of U.S. workers who’ve left a job due to workplace culture did so because of their relationship with their manager.

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3 ways to deliver more relevant customer experiences

Martech

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.

Relevance 126
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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Search Engine Journal

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal.

Google 126
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5 Ways to Use Data Forecasting for SEO

SmartBug Media

As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by countless variables such as domain authority, current traffic and rankings, backlinks, Google’s constantly evolving algorithm—the list goes on.

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Data and privacy concerns grow among consumers

Martech

Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers. The findings indicated a decline in the number of consumers who feel comfortable sharing their data on health tracker apps or to allow smart home devices to automatically order refills for household items.

Privacy 121
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Add Internal And External Links That Get Clicks And Conversions via @sejournal, @JRiddall

Search Engine Journal

While using internal and external links adds value for your audience, as with all things SEO, it's also important not to overdo it. The post How To Add Internal And External Links That Get Clicks And Conversions appeared first on Search Engine Journal.

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Real Story on MarTech: Is that vendor a zombie?

Martech

In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “ The Undead.” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Most of them did end up burning through the rest of their cash and getting sold off, though it took a while for some of them to depart the marketplace.

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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own research. When we looked at the e-commerce sector recently, we found steady incremental growth in local 3-pack results, for example, from 23% of e-commerce results in 2019 to 26% of results in 2021: Local 3-pack results are one of the indicators BrightEdge uses to define what Google calls “I-Want-To-Go” moments.

Resources 105
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3 tips to research (NOT market to) your end users

Heinz Marketing

By Tom Swanson , Engagement Manager at Heinz Marketing. Knowledge is power, or so the saying goes. In marketing, this is true in a literal sense, as our grasp of audiences and individuals is the key to reaching them. As buyer behavior changes, we need to not only understand our buyers now, we need to know what shifts are coming and how to adapt. We need a “finger on the pulse” of their behavior and how they are engaging.

Research 103
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Winning ICO Marketing Strategy – A Step-By-Step Guide

Roketto

There are a thousand and one ways to raise funds with blockchain. But launching and marketing an ICO is one of the most rewarding and, not surprisingly, one of the most complex. It’s highly complex because it combines many other methods, from mining to trading, marketing, and liquidity mining.

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Honoring Dr. King’s Legacy as a Transformational Leader

Salesforce Marketing Cloud

Dr. Martin Luther King, Jr. is one of the most recognized and celebrated civil rights leaders. Yet, despite King’s trailblazing work, many will choose to honor him with a romanticized version of the leader — doing a disservice to his legacy and to our world, which is still in need of much change. It’s important to acknowledge that peaceful does not mean passive.

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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which platforms? From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience.

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You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

Content Marketing Institute

Is it ever possible to build a new content marketing plane while you're already flying one? Maybe. But your chances of success go up dramatically when you don't try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading → The post You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] appeared first on Content Marketing Institute.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Measure and Improve Email CTR

SendGrid

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […]. The post How to Measure and Improve Email CTR appeared first on SendGrid.

CTR 86
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We are Beyond Excited at LeadsRx to Have Joined the Unbounce Team

LeadsRX

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. The LeadsRx team is proud and excited to now be an Unbounce company. The Unbounce platform and its pre-optimized landing pages, AI-copy creation, and campaign optimization tools help over 100,000 marketers accelerate their leads, sales and ROI.

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ConvertKit’s December 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

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Sending in Sara, RDW Social Media Coordinator

RDW Group

Help us give a warm welcome (or should we say welcome back) to Social Media Coordinator, Sara Gasrow. A recent … The post Sending in Sara, RDW Social Media Coordinator appeared first on RDW Group.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Mutiny and 6sense: Driving Personalized Website Content With Data

6sense

Representatives from 6sense and Mutiny recently hosted a terrific webinar that showcased how their solutions integrate in remarkable ways to help businesses deliver personalized website content to their buyers. The webinar is packed with great insights, and is definitely worth a watch. But if you’d like a few highlights before diving into the video, keep reading.

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5 Best PayPal WooCommerce Checkout Plugins (Compared)

Optinmonster

Are you looking for the best PayPal WooCommerce plugins to help make checkouts easier on your site? PayPal is a trusted payment service that has been around since 1998. With 87.5% of online buyers using PayPal, you better have it as a payment option for your store. So, how do you add PayPal to your WooCommerce store? Well, you’ll need to add a plugin to WooCommerce to accept payments from vendors like PayPal.

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CMO Coffee Talk ‘Aha! Moment’: The Real Reason You Need Sales/Field Kick-Off Events

6sense

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events.

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Monthly Content Themes: How To Get Your Blog Content On Track

Heidi Cohen

Want to structure your blog content better? Create calendar of monthly content themes to streamline content creation. Worksheet & examples. The post Monthly Content Themes: How To Get Your Blog Content On Track appeared first on Heidi Cohen.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms

6sense

We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. We were positioned in Leader Quadrant based on our Completeness of Vision and Ability to Execute, which we consider have demonstrated 6sense’s overall leadership across: Market Understanding.

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Honing Your Decision-Making Chops for 2022

Drew Neisser

Decisions, decisions. We encounter them every day. Like whether to snooze your alarm one more time. What way to make your eggs in the morning. Whether or not your B2B brand strategy is in need of a revamp. Yes, some decisions are much more difficult than others, and in this episode, we’ll be discussing how to make great ones with CMOs Jennifer Davis of LEARFIELD and Jon Miller of Demandbase , as well as special guest Professor Kimberly Whitler of UVA’s Darden School of Business.

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Four ways to bolster your sales skills training and build relationships that last

Seismic

This post was originally published by Olivia Adkison on lessonly.com. If you’re currently in sales or have completed any sales skills training during your career, you’ve probably heard about building rapport with your prospects and customers. And contrary to whatever sales-stereotypes you may have in your mind, rapport is not built on charisma, a past connection, product knowledge, or even conversational savviness—although these things are helpful and likely already on your sales skills resume