Sun.Jan 06, 2013

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. I know that sounds weird today, but it’s true.

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Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week


Now that 2013 is here, there's a lot to think about to help you kick your marketing year off strong. So many new concepts, ideas, trends, and technologies have emerged over the last year and are becoming more and more important for marketers today.