ANNUITAS
MARCH 4, 2020
The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. Yet ‘first generation’ Growth Marketing has hit a wall.
Search Engine Journal
MARCH 4, 2020
Are you sabotaging your content marketing and social media efforts? Here are five things to avoid. The post 5 Ways You May Be Sabotaging Your Content Marketing Campaigns via @JRiddall appeared first on Search Engine Journal.
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Launch Marketing
MARCH 4, 2020
As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly. With more than 70% of B2B buyers utilizing search engines to locate their next B2B purchase , you want to get quality PPC advertising in front of your potential buyers at the
Biznology
MARCH 4, 2020
It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. A picture is supposed to be worth a thousand words, after all.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
MARCH 4, 2020
Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new blender. These displays can be borderline mesmerizing. But why? There’s just something about seeing a product in action that piques peoples’ interest and captures their attention.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech Advisor
MARCH 4, 2020
Chatbots are a hot topic these days. For all the talk, you need to remember one thing. The only way you can use a chatbot effectively is if it fits into your larger strategy. Make sure it has the same voice you ask your sales representatives to uphold and follows selling scripts that your sales reps do. Add the option to redirect a user to a sales rep, and you have a great CRO tool, says, Connie Benton, freelancer writer.
Content Marketing Institute
MARCH 4, 2020
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute.
Search Engine Journal
MARCH 4, 2020
Follow these 19 tips and you'll be well on your way to perfecting a visual strategy for social media. The post Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow via @karenneicy appeared first on Search Engine Journal.
seo.co
MARCH 4, 2020
This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . Table of Contents. + The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting. + Podcasting Fundamentals. + Podcast SEO 101. + Expanding Your Link Building Strategy With Podcasting.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
MARCH 4, 2020
If you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Here’s where UTM parameters become invaluable.
BenchmarkONE
MARCH 4, 2020
Regardless of your business size or the industry your business is in, content optimization plays a pivotal role in your ability to compete and convert online. Everyone is creating content , which makes the online world very crowded. Every social feed is inundated with articles, videos, and shared media that it makes it hard to sort through and find the real gems.
Hubspot
MARCH 4, 2020
You've read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent , which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide? Crazy, right? Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber , two huge companies that have invested in an impressive email strategy.
Perkuto
MARCH 4, 2020
Mistakes happen. Let’s be honest.Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last message out the door. (sound familiar?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 4, 2020
Let's say you're gearing up to make your pitch at a potential client's office, a trade show, or even on Shark Tank. Just a moment ago, you were fine. Now, your legs are shaking, you can't quite get enough air, and your heart is pounding in your ears. Your ability to manage this case of jitters can make or break your performance. What's happening is your body preparing itself to respond to danger.
Martech Advisor
MARCH 4, 2020
2019 showed us that consumers are becoming more reliant than ever on the digital services they use to live and work. AppDynamics CMO Angie Mistretta examines how consumer preferences in the digital era have evolved, and what marketers can do to ensure their brand stays top of mind for consumers as expectations continue to shift. 2020 is finally here, and “keeping up” is no longer fast enough in the eyes of consumers.
Stevens & Tate
MARCH 4, 2020
When it comes to marketing automation , few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective. However, normal segmentation is based on who the user says they are; often provided by the information they fill out in your opt-in forms.
Heinz Marketing
MARCH 4, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. The following blog post was written based on new research from Heinz Marketing, Drift, and G2. As marketers, it’s easy for us to see the value in what we do. But what about for the sales team? What about for the CEO and Board? How often have you run into the challenge of having to justify marketing’s direction?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
MARCH 4, 2020
Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new blender. These displays can be borderline mesmerizing. But why? There’s just something about seeing a product in action that piques peoples’ interest and captures their attention.
Sharpspring
MARCH 4, 2020
As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy , you need to work smart and ensure that you’re connecting with target audiences who actually value your message.
Stevens & Tate
MARCH 4, 2020
One of the main reasons why marketing a senior living community is so challenging is because it’s easy to fall into the trap of advertising to seniors in a stereotypical way. In fact, a recent survey of 400 seniors aged 70 or over revealed that 60 percent of respondents felt that most advertisements used stereotypes to represent seniors. Keeping that in mind, the following are a few advertising ideas to help you avoid senior living stereotypes: Don’t Be Pushy Or Preachy.
Valasys
MARCH 4, 2020
According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. This move will especially help engross the attention of younger professionals. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Choozle
MARCH 4, 2020
The benefits of gender diversity in the workplace are many. But it’s no secret the tech industry is still behind on the gender-diversity front. We’re incredibly proud that Choozle, as a medium-sized company with 54 people, has achieved gender diversity across the board, from leadership to engineering roles. Overall, women make up 53.7 percent of the workforce at Choozle.
Stevens & Tate
MARCH 4, 2020
Has your marketing campaign lost its edge? Maybe it’s because you haven’t introduced mobile. Mobile Marketing is proving to be the fastest, easiest, and most accessible form of marketing today. Seniors, adults, and even teenagers have had experience dealing with mobile marketing in some shape or form. As a result, nearly every company can benefit from a mobile marketing strategy—here are just five reasons why. 1) Text Messages See Results.
FunnelEnvy
MARCH 4, 2020
For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. Unfortunately, for most organizations today this rich intelligence living in Marketo is not being leveraged to drive personalized user experiences across your site which is one of the most valuable opportunities with this data.
MarketMuse
MARCH 4, 2020
As website migrations go, it was the best of times and yet the worst of times. In August 2018, LEWIS, a global full-service PR, marketing, and digital advertising agency migrated to a new CMS. Although the LEWIS brand received a much-needed facelift, the agency noticed a loss in rankings accompanied by a decrease in inbound [.]. The post How to Double Your Keyword Rankings in 9 Months appeared first on MarketMuse.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MSI Global Talent Solutions
MARCH 4, 2020
As a data collector who wants to use data to make high-impact marketing decisions, not only must you ensure that your data collection practices stay in compliance with regulations, but you must also guarantee that the companies you partner with for data processing adhere to current regulations. It’s crucial that you partner with trusted companies because the penalties for not being compliant fall on you as the data collector.
Outreach
MARCH 4, 2020
Although a relatively new technology, the sales engagement platform (SEP) has catapulted to becoming one of the most integral components of a modern sales tech stack. Outreach customers have leveraged the #1 SEP to break through the noise of an increasingly crowded landscape by engaging smarter --sending the right message at the right time to make meaningful connections with prospects.
Convert
MARCH 4, 2020
When it comes to running experiments, optimizers can choose between client-side and server-side testing.
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