Next Generation Growth Marketing: The Evolution Towards Strategic Demand
MARCH 4, 2020
The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. Yet ‘first generation’ Growth Marketing has hit a wall. It is increasingly constrained by many of the attributes of the growth hacking mindset.