Wed.Mar 04, 2020

Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. Yet ‘first generation’ Growth Marketing has hit a wall. It is increasingly constrained by many of the attributes of the growth hacking mindset.

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5 Ways You May Be Sabotaging Your Content Marketing Campaigns via @JRiddall

Search Engine Journal

Are you sabotaging your content marketing and social media efforts? Here are five things to avoid. The post 5 Ways You May Be Sabotaging Your Content Marketing Campaigns via @JRiddall appeared first on Search Engine Journal. Content Marketing Social Media

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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest? Key Takeaways. You must have a real understanding of your audience in order to create a product that solves their problems.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

Oracle

According to recent research, companies are already competing solely on customer experience. Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect to be recognized for every action taken with a brand no matter what, how, or where.

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What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. On a single platform, companies are able to connect and reach millions of people , communicate with them and share their message among them.

Making Text Work Harder in Video

Biznology

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. A picture is supposed to be worth a thousand words, after all.

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Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

Martech Advisor

Chatbots are a hot topic these days. For all the talk, you need to remember one thing. The only way you can use a chatbot effectively is if it fits into your larger strategy. Make sure it has the same voice you ask your sales representatives to uphold and follows selling scripts that your sales reps do. Add the option to redirect a user to a sales rep, and you have a great CRO tool, says, Connie Benton, freelancer writer.

How to Do Visual Content With Low, Medium, and High Budgets

Content Marketing Institute

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top Marketing Podcasts You Should Follow in 2021

SEMrush

Check out our list of the best marketing podcasts for 2021 with insights on business, marketing, SEO, content, social media, and much more. These podcasts were recommended by our community as actionable, entertaining, and helpful for marketing strategies. See the podcasts you can‘t miss! Marketing

The beginner’s guide to neural networks

ClickZ

30-second summary: In this present moment, neural networks are responsible for the development of self-driving cars, the voice-activated assistant that lives in your phone or on your countertop, as well as the complete reinvention of industries such as financial services and digital advertising.

The basics of building and executing integrated marketing campaigns

TrueInfluence

Craig Weiss, COO, True Influence. There’s a lot of talk these days about integrated marketing campaigns and how they’re the future of B2B revenue operations. Martech stack optimization is maturing; comprehensive methodologies like Account-Based Marketing (ABM) are taking hold, and B2B sellers realize they need a comprehensive approach to winning new business.

5 Expert Tips for Optimizing Your Content

BenchmarkONE

Regardless of your business size or the industry your business is in, content optimization plays a pivotal role in your ability to compete and convert online. Everyone is creating content , which makes the online world very crowded. Every social feed is inundated with articles, videos, and shared media that it makes it hard to sort through and find the real gems. So, for your content to stand out, it must be optimized appropriately.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tips to Promote Thought Leadership Content On & Off a B2B Website

BOP Design

As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. And then what? In this post, we share tips on how you can promote your existing thought leadership content, both on and off your website. Share on Social Media.

How to Make Demo Videos That Drive Pipeline and Revenue

Vidyard

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new blender. These displays can be borderline mesmerizing. But why? There’s just something about seeing a product in action that piques peoples’ interest and captures their attention.

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How to Use Podcasts for SEO and Link Building in 2020

seo.co

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . Table of Contents. + The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting. Podcasting Fundamentals. Podcast SEO 101. Expanding Your Link Building Strategy With Podcasting. Podcasting is having a moment.

SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

SaaS Content Marketing | Strategy + Examples. “We’ve used content to drive virtually 100% of our growth. Let’s discuss how you can do the same for your SaaS company.” ” Written By Sterling Sweeney: Published March 4th, 2020 | Updated March 4th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Today, he explores his favorite strategies around the topic of content marketing. .  23 Minute Read.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Creating Multi-Layer Source Tracking for Contacts in HubSpot

SmartBug Media

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Here’s where UTM parameters become invaluable. Wondering how to use UTM parameters to push your marketing campaigns forward?

Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow via @karenneicy

Search Engine Journal

Follow these 19 tips and you'll be well on your way to perfecting a visual strategy for social media. The post Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow via @karenneicy appeared first on Search Engine Journal. Content Marketing Social Media

3 things we learned from increasing gender diversity in the workplace

Choozle

The benefits of gender diversity in the workplace are many. But it’s no secret the tech industry is still behind on the gender-diversity front. We’re incredibly proud that Choozle, as a medium-sized company with 54 people, has achieved gender diversity across the board, from leadership to engineering roles. Overall, women make up 53.7 percent of the workforce at Choozle. They also make up 55.6 percent of leadership roles, 50 percent of development roles, and 60 percent of sales roles.

How to perfect your product launch on social media

Sprout Social

Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure it out. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel. Cost-effective? Check. Scalable? Double-check. Tons of creative freedom and ways to reach customers? Yeah, that too.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Everything You Need to Know About the Byte App, the New Vine

Hootsuite

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Today, short videos are so popular that it’s hard to remember a time before they were everywhere. But a single app started the short video craze: Vine. With six-second looping videos, Vine offered creators a limited format with unlimited potential and quickly grew a devoted user base.

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A Marketer’s Guide to Navigating the Era of the Digital Reflex in 2020

Martech Advisor

2019 showed us that consumers are becoming more reliant than ever on the digital services they use to live and work. AppDynamics CMO Angie Mistretta examines how consumer preferences in the digital era have evolved, and what marketers can do to ensure their brand stays top of mind for consumers as expectations continue to shift. 2020 is finally here, and “keeping up” is no longer fast enough in the eyes of consumers.

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Content Marketing Tips to Take Your Digital Marketing to the Next Level

Sharpspring

As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy , you need to work smart and ensure that you’re connecting with target audiences who actually value your message.

The Simple Solution to Eliminating Online Ad Fraud in Content Marketing Amplification

inPowered

eMarketer recently released a comprehensive online paid media fraud report that’s very eye opening. Our industry is rife with fraud – sketchy players around the world building bot-platforms and various software to drive what appears to be real ad unit clicks, impressions, app downloads, and in-app purchases. Mostly known as invalid traffic (ITV). Ad fraud last year globally on display advertising alone was $5.8 billion minus social media and others.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.