Thu.Jan 13, 2022

Top B2B conferences for 2022


Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on.

The Beginners' Guide To Email Tagging That Can Help Boost Engagement


Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.


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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced.

Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship


At Influitive, everything we say and do is in the eyes of our customers and their best interests.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Top Tips to Increase Sales & Employee Retention

Marketing Insider Group

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills.

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More Trending

Top 10 B2B Marketing Predictions for 2022


Discover the top B2B marketing trends for 2022 and find out how to navigate and adapt in a changing environment. eBooks Resources B2B Marketing Content

Cristy Garcia on the Missing Piece in Driving Pipeline Growth


Cristy Garcia, Vice President of Marketing at takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here.

Digital out-of-home (DOOH) campaigns with PodMe


Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?

Top 8 Insanely Useful Content Marketing Tools Brands Need


There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

What is User-Generated Content? And Why is it Important?


Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel?

Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Search Engine Journal

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal. Social Media

11 Easy Social Media Optimization Techniques to Start Now


Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved.

17 SEO Copywriting Tips To Help Your Rankings via @sejournal, @madmanick

Search Engine Journal

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal. Content Marketing SEO

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . In Summary: . Change Management . Account-Based Retention .

How To Use Python For IndexNow API Bulk Indexing & Automation via @sejournal, @KorayGubur

Search Engine Journal

Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For IndexNow API Bulk Indexing & Automation appeared first on Search Engine Journal.

Top 5 Marketing Copy Examples


There’s copy — and then there’s good copy. Does your marketing writing provide the basic details, but fail to engage? Or does it lead to the ultimate goal of any piece of marketing material, i.e., convincing the audience to take the desired action?

IndexNow Enables Data Sharing Between Search Engines via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first on Search Engine Journal. News SEO

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Make Personalization Your First Priority in 2022: Webinar Recording + Q&A


With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What does it take to stand out in the inbox in 2022?

Referral rewards that motivate subscribers to grow your list for you


The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales.

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How to Hire the Best SEO Content Writers on the Internet

Quality written content is something that every online brand needs to be successful, yet few have the internal resources to meet the demand of content at scale. This creates a gaping need for high-quality, cost-effective content writers.

Just Getting Started In SEO? Experts Share 5 Helpful Tips via @sejournal, @mirandalmwrites

Search Engine Journal

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share 5 Helpful Tips appeared first on Search Engine Journal. Careers & Education SEO

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)


After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses.

Everything You Need To Know About Cloudflare For SEO via @sejournal, @makhyan

Search Engine Journal

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared first on Search Engine Journal. Enterprise SEO

The Blog is Not Dead

Golden Spiral

In the age of streaming media, augmented reality, and the metaverse, is the blog finally dead? The consensus is that the blog—an online network of web pages containing content crafted and curated by your company—is alive and important.

How to Set Up Affiliate Link Tracking in WordPress


Do you want to learn how to set up affiliate link tracking in WordPress and boost your affiliate revenue? Affiliate marketing lets people make money by helping to promote another company’s products and services.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Has Digital Marketing Failed to Deliver? Consider Martech Ops


Whether your martech stack is an assemblage of free tools skirting expiration dates or a marketing automation platform deployed enterprise-wide, the role of marketing operations is key to making sure the technology does what you need according to the strategy you have painstakingly crafted.

Tracking Unanswered Phone Calls


Marketing goes through a lot of trouble to get new business in the door but what happens if sales doesn’t answer the phone? ActiveDEMAND now tracks and exposes unanswered calls that are costing you money.

9 Tips for Developing an Effective RFP for Your Website Redesign

Circle Studio

Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success depends on it. And developing the right kind of RFP upfront plays a big role in a successful selection.

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