Thu.Jan 13, 2022

Top B2B conferences for 2022


Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on.

The Beginners' Guide To Email Tagging That Can Help Boost Engagement


Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced.

Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship


At Influitive, everything we say and do is in the eyes of our customers and their best interests.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Top Tips to Increase Sales & Employee Retention

Marketing Insider Group

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills.

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More Trending

Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Search Engine Journal

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal. Social Media

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Content Marketing Institute

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success.

What is User-Generated Content? And Why is it Important?


Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel?

17 SEO Copywriting Tips To Help Your Rankings via @sejournal, @madmanick

Search Engine Journal

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal. Content Marketing SEO

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . In Summary: . Change Management . Account-Based Retention .

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How To Use Python For IndexNow API Bulk Indexing & Automation via @sejournal, @KorayGubur

Search Engine Journal

Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For IndexNow API Bulk Indexing & Automation appeared first on Search Engine Journal.

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Referral rewards that motivate subscribers to grow your list for you


The easiest way to grow your email list is hidden in plain sight: get subscribers to do the work for you. Referral reward programs—where you reward subscribers for referring people to your newsletter—make it simple for creators to scale their lists, reach more people, and make more sales.

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How to Hire the Best SEO Content Writers on the Internet

Quality written content is something that every online brand needs to be successful, yet few have the internal resources to meet the demand of content at scale. This creates a gaping need for high-quality, cost-effective content writers.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

IndexNow Enables Data Sharing Between Search Engines via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first on Search Engine Journal. News SEO

Digital out-of-home (DOOH) campaigns with PodMe


Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?

Make Personalization Your First Priority in 2022: Webinar Recording + Q&A


With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What does it take to stand out in the inbox in 2022?

Just Getting Started In SEO? Experts Share 5 Helpful Tips via @sejournal, @mirandalmwrites

Search Engine Journal

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share 5 Helpful Tips appeared first on Search Engine Journal. Careers & Education SEO

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The Blog is Not Dead

Golden Spiral

In the age of streaming media, augmented reality, and the metaverse, is the blog finally dead? The consensus is that the blog—an online network of web pages containing content crafted and curated by your company—is alive and important.

Everything You Need To Know About Cloudflare For SEO via @sejournal, @makhyan

Search Engine Journal

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared first on Search Engine Journal. Enterprise SEO

How to Set Up Affiliate Link Tracking in WordPress


Do you want to learn how to set up affiliate link tracking in WordPress and boost your affiliate revenue? Affiliate marketing lets people make money by helping to promote another company’s products and services.

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Has Digital Marketing Failed to Deliver? Consider Martech Ops


Whether your martech stack is an assemblage of free tools skirting expiration dates or a marketing automation platform deployed enterprise-wide, the role of marketing operations is key to making sure the technology does what you need according to the strategy you have painstakingly crafted.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

11 Easy Social Media Optimization Techniques to Start Now


Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved.

Tracking Unanswered Phone Calls


Marketing goes through a lot of trouble to get new business in the door but what happens if sales doesn’t answer the phone? ActiveDEMAND now tracks and exposes unanswered calls that are costing you money.

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)


After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses.

How Much Should an Account-Based Marketing Initiative Cost?

The ABM Agency

Reading Time: 7 minutes Five key components to consider when determining the cost-per-value of your ABM initiative. Depending on the size of your business and the accounts you target, the cost of your ABM initiative can vary greatly.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

How to rethink your enablement strategy for 2022


The idea that enablement is an exclusive function of sales enablement is outdated. Enablement has grown to become cross-functional, playing a vital role in the activities of sales, marketing, and customer success.

Top 8 Insanely Useful Content Marketing Tools Brands Need


There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming.

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Top 7 B2B Marketing Predictions That’ll Spook Marketers in 2022

Unbound B2B

With the hope that 2022 will be better than 2021 or 2020, B2B marketers are fully gunned up to rule this year. But B2B marketers, before ganging up to tackle a new year, you have to watch out for the top 7 B2B marketing predictions made by the industry experts.