Biznology
JANUARY 13, 2022
Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed.
SendX
JANUARY 13, 2022
Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers. But it doesn't make sense to send an email to men or people in cities other than New York.
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Tony Zambito
JANUARY 13, 2022
The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced. Like all things in life, many things do remain the same.
Marketing Insider Group
JANUARY 13, 2022
The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll LinkedIn looking for new offers. However, if you Google search “How to Improve Sales Team Performance,” you’ll get a wide range of suggestions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
JANUARY 13, 2022
At Influitive, everything we say and do is in the eyes of our customers and their best interests. From building out success plans to swiftly troubleshooting issues and collaborating on new product features, our central goal is to help our customers deliver best-in-class programs for their customers and in turn propel their businesses forward. To […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JANUARY 13, 2022
After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online.
Martech
JANUARY 13, 2022
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.
Search Engine Journal
JANUARY 13, 2022
SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing. The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 13, 2022
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JANUARY 13, 2022
Learn how to use the IndexNow API with Python to automate URL submission to Bing/Yandex or make API requests for bulk URL indexing. The post How To Use Python For IndexNow API Bulk Indexing & Automation appeared first on Search Engine Journal.
Oktopost
JANUARY 13, 2022
Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary. Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman.
Search Engine Journal
JANUARY 13, 2022
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first on Search Engine Journal.
Martech
JANUARY 13, 2022
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not yet connected. When they are, it will be possible to enter the metaverse. What does the term “metaverse” mean exactly? It’s actually a 30 year-old term, first coined by science fiction author Neal Stephenson is his novel “Snow Crash.” It’s clumsily derived from the Greek, meta being a prefix meaning “beyond.R
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JANUARY 13, 2022
SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started. The post Just Getting Started In SEO? Experts Share 5 Helpful Tips appeared first on Search Engine Journal.
Martech
JANUARY 13, 2022
Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her keynote launched the second day of MarTech and gave all those who listened a sense of what the data world is missing – effective communication.
Search Engine Journal
JANUARY 13, 2022
How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here. The post Everything You Need To Know About Cloudflare For SEO appeared first on Search Engine Journal.
Martech
JANUARY 13, 2022
Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. They’ve launched Connected Search as the first application available on Springboard, while also announcing updates to Fusion, their flagship product that helps marketers discover the best messaging and content to serve to individuals based on search and click behavior.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PFL
JANUARY 13, 2022
Whether your martech stack is an assemblage of free tools skirting expiration dates or a marketing automation platform deployed enterprise-wide, the role of marketing operations is key to making sure the technology does what you need according to the strategy you have painstakingly crafted. The post Has Digital Marketing Failed to Deliver? Consider Martech Ops appeared first on PFL.
Martech
JANUARY 13, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and no surprises on holiday e-commerce. Did anyone not predict that e-commerce would break records in the 2021 holiday season?
seo.co
JANUARY 13, 2022
Quality written content is something that every online brand needs to be successful, yet few have the internal resources to meet the demand of content at scale. This creates a gaping need for high-quality, cost-effective content writers. The question is, how and where do you hire the best SEO content writers for your business? Content Writers: The Key to Successful Content Marketing.
Martech
JANUARY 13, 2022
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and streaming services, providing data to support the optimization
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SWZD
JANUARY 13, 2022
Discover the top B2B marketing trends for 2022 and find out how to navigate and adapt in a changing environment.
Martech
JANUARY 13, 2022
CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard. This will provide insights not only into demographics and trends, but also help selecting the best creators to work with.
nDash
JANUARY 13, 2022
There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content
Martech
JANUARY 13, 2022
The world’s leading brands know the importance of using the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from these industry leaders?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Circle Studio
JANUARY 13, 2022
Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success depends on it. And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process.
Optinmonster
JANUARY 13, 2022
Do you want to learn how to set up affiliate link tracking in WordPress and boost your affiliate revenue? Affiliate marketing lets people make money by helping to promote another company’s products and services. The best part is that you’ll never have to worry about inventory, shipping, or customer service. All you have to do is maintain your own website and market products.
Litmus
JANUARY 13, 2022
With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. However, this means more emails are getting sent, which means more competition in the inbox. What does it take to stand out in the inbox in 2022? Personalization and automation. And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy.
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