Thu.May 03, 2012

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space.

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations. Or what I like to call, the backbone of buying and selling these days.

Trending Sources

An Overview of the Google Adwords Recent Changes & New Features


Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. .

Deliver Results With A Search-Driven Marketing Plan

B2B Marketing Insider

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. Update our Facebook page…no?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Stake out, check in. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Best Practices for Facebook Posting

EMagine B2B Blog

Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 7 a.m. but check your analytics and experiment to find the time that’s best for your company. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy

How to Recruit & Evaluate Rockstar Marketing Interns


Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents.

Event Marketing Maintenance Release

Vertical Response

We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Why inbound marketing is good for copywriting

Tomorrow People

Why inbound marketing is great news for your business content. Content is a business essential right now. Most companies want to boost credibility and strengthen their online profile with professional content on their blogs, websites and emails.

Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful.

How to Leverage Thank-You Page Real Estate for Better Marketing


We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. that moment after a lead converts , and you say "thank you.". You do say thank you, right? Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both.

Specialization is Scary but Required for Digital Marketing


Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Make the Most Out of a B2B Sponsorship – #Soslam Style

MLT Creative

These days, it’s all about stretching a B2B marketing dollar and sponsoring an event is no different. Your company has paid good money to support an event you believe in – why stop at having your logo listed on some signs and the program? You can do more!

Insights on the Facebook IPO Roadshow

Modern B2B Marketing

by Phil Fernandez What a treat to chat yesterday with Kai Ryssdal , host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks.

Who’s On First?


We’ve been talking lately about the importance of data quality to your company or organization. What we haven’t talked much about are the players on the data quality team. Like the Abbott and Costello skit, “Who’s on First?”, figuring out who the players are and where they play in the

VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day

Vertical Response

“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from Lotus Bakeries, including key lessons and take-aways.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Target all stakeholders throughout the value chain

Integrated B2B

Once again, I was recently reminded of the complexity of B2B marketing in today’s connected world. I was speaking at a seminar for a group of sales representatives from Cotes, a manufacturer of industrial dehumidifiers, and in a discussion about targeting stakeholders, someone astutely pointed out that the right people to target might be in any number [.] The post Target all stakeholders throughout the value chain appeared first on Integratedb2b.

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How Do SnapApp's Design Services Work? [SnapApp FAQ]


Creating a SnapApp is easy - all you have to do is create a user name, select your app type, and build away. Additionally, the platform is designed to make your user experience as simple as possible, so designing an app can be done even if you're not too tech savvy.