Thu.May 03, 2012

An Overview of the Google Adwords Recent Changes & New Features


Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update. Well, change is normal; just ask Google and Facebook. Many of the paid search changes are welcome; others are drawing controversy. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. .

B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space.

Trending Sources

5 Really Good Reasons LinkedIn Bought SlideShare

Modern Marketing

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. For those of you uninitiated with SlideShare, it’s a platform where you can upload and spread professional presentations. Or what I like to call, the backbone of buying and selling these days.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)


The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Best Practices for Facebook Posting

EMagine B2B Blog

Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 7 a.m. but check your analytics and experiment to find the time that’s best for your company. Find more information on timing your Facebook posts. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy

How to Recruit & Evaluate Rockstar Marketing Interns


Interns are good for more than just coffee runs. They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents.

Why inbound marketing is good for copywriting

Tomorrow People

Why inbound marketing is great news for your business content. Content is a business essential right now. Most companies want to boost credibility and strengthen their online profile with professional content on their blogs, websites and emails.

Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Be careful.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Leverage Thank-You Page Real Estate for Better Marketing


We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. that moment after a lead converts , and you say "thank you.". You do say thank you, right? Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both.

Specialization is Scary but Required for Digital Marketing


Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate.

How to Make the Most Out of a B2B Sponsorship – #Soslam Style

MLT Creative

These days, it’s all about stretching a B2B marketing dollar and sponsoring an event is no different. Your company has paid good money to support an event you believe in – why stop at having your logo listed on some signs and the program? You can do more!

Insights on the Facebook IPO Roadshow

Modern B2B Marketing

by Phil Fernandez What a treat to chat yesterday with Kai Ryssdal , host of NPR’s Marketplace! I’m a regular listener of the show, so I was honored when his team reached out to me yesterday regarding the impending Facebook IPO. Here’s an inside look into the IPO roadshow process, and what Facebook executives can expect in the coming weeks.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Who’s On First?


We’ve been talking lately about the importance of data quality to your company or organization. What we haven’t talked much about are the players on the data quality team. Like the Abbott and Costello skit, “Who’s on First?”, figuring out who the players are and where they play in the

How Do SnapApp's Design Services Work? [SnapApp FAQ]


Creating a SnapApp is easy - all you have to do is create a user name, select your app type, and build away. Additionally, the platform is designed to make your user experience as simple as possible, so designing an app can be done even if you're not too tech savvy.

Target all stakeholders throughout the value chain

Integrated B2B

Once again, I was recently reminded of the complexity of B2B marketing in today’s connected world. I was speaking at a seminar for a group of sales representatives from Cotes, a manufacturer of industrial dehumidifiers, and in a discussion about targeting stakeholders, someone astutely pointed out that the right people to target might be in any number [.] The post Target all stakeholders throughout the value chain appeared first on Integratedb2b.