Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start. While it can be tempting to procrastinate planning, especially when the end of the year can be a busy time for organizations, it is valuable to stay on top of planning.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Engagio

NOVEMBER 9, 2022

A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal. That’s why events are ideal for ABM and ABX! The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase.

Account Based Marketing 127

Account Based Marketing ABM DemandBase High Quality Lead 127

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.

Social Media 125

Social Media Social Marketing Media Transparency 125

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

NOVEMBER 9, 2022

As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Ahrefs

NOVEMBER 9, 2022

As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.

Case Study 113

Case Study Case Studies Studies Television marketing 113

Convert

NOVEMBER 9, 2022

It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). And we all know what happened from there on out…. GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. Everybody could now take a stab at the black box and feel competent at it.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Ahrefs

NOVEMBER 9, 2022

In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.

SEO 105

SEO Traffic Tips Planning 105

Content Marketing Institute

NOVEMBER 9, 2022

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?

Content Marketing 115

Content Marketing Content Marketing 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

TrustRadius Marketing

NOVEMBER 9, 2022

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. With so many factors determining whether your business sinks or swims, it’s important to take action early!

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

LeanData

NOVEMBER 9, 2022

B2B revenue teams are absolutely obsessed with conversion metrics. Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Conversion metrics exist for almost every tactical deployment from both marketing and sales functions. Simply defined, a conversion in marketing is when a visitor to one of your digital properties, for example your website or a landing page, completes a desired goal.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Benchmark Email

NOVEMBER 9, 2022

SMS marketing is an effective marketing channel that doesn’t depend on the internet and algorithms. It’s a cost-efficient way to engage your target audience and existing customers, giving you an edge over competitors. However, more than 50% of customers urge businesses to interact with them using SMS marketing, and over 60% of companies are yet… The post What is SMS Marketing?

SMS 98

SMS Advertising Benchmark Paid Search Agency Internet Marketing 98

Litmus

NOVEMBER 9, 2022

Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send. This month, we’re proud to introduce new features to help email teams optimize their workflow, level up their email QA & testing processes, and deliver more powerful personalized experiences. Say hello to our latest features!

Ideal Customer Profiles 97

Ideal Customer Profiles Enterprise Management Profiling Curation 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

NOVEMBER 9, 2022

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you're not leaving. The post Most Of You Aren’t Leaving Twitter, Poll Results Show appeared first on Search Engine Journal.

Twitter 94

Twitter SEO Planning Search Marketing 94

Content Marketing Institute

NOVEMBER 9, 2022

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money.

Budget Programs 82

Budget Programs Tools Content Marketing Content 82

Search Engine Journal

NOVEMBER 9, 2022

Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues. The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search Engine Journal.

SEO 90

SEO 90

Optinmonster

NOVEMBER 9, 2022

Lead generation is more than just capturing email addresses. It’s about connecting with real prospects that have the potential to become paying customers. Businesses owners and marketers need to know and understand their leads. So when doing a lead generation campaign, the focus should be on gathering as much information as possible about your audience… That usually goes beyond a name and an email address.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

NOVEMBER 9, 2022

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency Targeting For YouTube Campaigns appeared first on Search Engine Journal.

Ad Frequency 90

Ad Frequency Youtube Google Ads 90

Liveintent

NOVEMBER 9, 2022

There is now a 100% probability that a recession will hit the U.S. economy within the next year, according to the latest prediction models. That means advertisers need to be prepared for the economic instability and changing consumer behaviors that come along with it. In just the last year, historic inflation, increased interest rates, and marketing fluctuations have impacted the way people spend — and thrown brands for a loop in the process.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

Search Engine Journal

NOVEMBER 9, 2022

Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs: How To Create A UI For Your Python App appeared first on Search Engine Journal.

SEO 89

SEO 89

Engagio

NOVEMBER 9, 2022

Add short description of webinar here. The post ABM Conference Keynote: ABM in a Downturn: How to Use Account Intelligence to Do More with Less appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Conference DemandBase 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

NOVEMBER 9, 2022

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.

Ads 86

Ads Google Keywords Automation 86

accelerate agency

NOVEMBER 9, 2022

accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. the DADIs) in the Most Effective Use of Organic Search category. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

Terkel Marketing

NOVEMBER 9, 2022

6 Things Marketers Should Know About Artificial Intelligence and Machine Learning (with 6 case study examples) What is one thing marketers should know about using Artificial Intelligence (AI) or Machine Learning (ML) in marketing Here are 6 things these leaders expect marketers to know about using Artificial Intelligence or Machine Learning in marketing: Automate Repetitive […].

Marketing AI 52

Marketing AI Case Study Case Studies Marketing Automation 52

accelerate agency

NOVEMBER 9, 2022

accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. the DADIs) in the Most Effective Use of Organic Search category. This is the third major industry awards program to recognize accelerate agency over a three week period – a significant testimony to the growth through SEO our SaaS clients have enjoyed in the last 18 months.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandfolder

NOVEMBER 9, 2022

Even if you don’t feel cool enough to kick it with today’s kids, your marketing content better be. We all know that marketing materials should provide relevant and engaging information.

Relevance 52

Relevance Content Marketing 52

Fount Media

NOVEMBER 9, 2022

You may need more time or resources to dive into email marketing as a small business. That’s where comprehensive guides like this one come in. Whether you run a website, sell products, or need help setting up your email marketing campaigns, these guides will walk you through everything from creating. The post Comprehensive Guide of Email Marketing for Small Businesses appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Small Business Marketing 52

Small Business Marketing Email Marketing Business Paid Search Agency 52

Walker Sands

NOVEMBER 9, 2022

“Customers don’t care about payments. They just want their stuff.”. I admit, it was a bit jarring to hear this from Jason Kroosec, VP & head of Roku Pay at Roku, at the world’s largest fintech and payments conference. But in reality, the concept is the backbone of Money20/20 and all the companies attending it. While those who live and breathe payments revel in the entire process — from card to gateway to processor to the bank and everything in between — the truth is that the more seamless th

Budget Programs 52

Budget Programs Conference Promotion Purchase 52