Search Engine Journal
APRIL 22, 2022
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But Stupid SEO Tactics appeared first on Search Engine Journal.
Smashmouth Marketing
APRIL 22, 2022
Just because your lead is out of the office, does not mean they should be crossed off your list. When receiving an out of office or away on vacation email response, you get a lot more than just an email you want to delete. You can get lead gen nuggets. For example, you just emailed your contact to set an appointment and you get a response similar to this: Thank you for your email.
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Search Engine Journal
APRIL 22, 2022
If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
APRIL 22, 2022
Close-ended inquiries have a terrible rep in the sales business, and we’re here to dispel that myth. Close-ended inquiries, when utilized incorrectly (particularly at the improper sections of a sales interaction), can cripple your ability to close a prospect. Don’t get it misconstrued, though: “By asking closed-ended questions, you can unearth demands that the prospect may not yet view as an issue, but when you ask so explicitly, they sometimes rethink,” writes sales guru
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 22, 2022
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.
Content Marketing Institute
APRIL 22, 2022
If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.
Search Engine Journal
APRIL 22, 2022
Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict business outcomes such as sales and evaluate the likely impact of future courses of action based on content in conversational and social streams. The solutions include: Social Brand Reputation Intelligence System: This measures, and predicts the impact of actions on, brand reputation, including environmental, socia
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
APRIL 22, 2022
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values. The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out how to connect with them. What behaviors have changed: 60% of consumers mix their work and personal to-do lists. 59% consider work and personal tasks to be of equal importance during their work time. 63% spend more time on their work PC than pre-pandemic. 56% use work tools
Optinmonster
APRIL 22, 2022
Are you looking for the best abandoned cart email subject lines to convert more customers? Abandoned cart emails are an effective marketing strategy to convert abandoning users into paying customers. In order for those emails to work, your customers have to open those emails in the first place. In a crowded inbox, you’ll stand out with creative abandoned cart subject lines.
Martech
APRIL 22, 2022
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now that the streaming giant is losing subscribers , co-CEO Reed Hastings says it’s open to an ad-supported tier. Streaming in flux. Streaming watchers are seeing their TV bills climb as they have to pay different services à la carte to watch hit shows on separate platforms like Disney+, Ama
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
APRIL 22, 2022
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. The post YouTube Expands Shorts To More Surfaces On Mobile & Desktop appeared first on Search Engine Journal.
Directive Agency
APRIL 22, 2022
If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In this post, you’ll learn what local SEO is and how it differs from normal SEO.
Search Engine Journal
APRIL 22, 2022
Open-source browser Brave seeks to provide better answers to queries by using online human conversations, rather than SEO content. The post Brave Search Launches Discussions To Provide Better Search Answers appeared first on Search Engine Journal.
Martech
APRIL 22, 2022
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant custom
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 22, 2022
Gain valuable insights into Google Shopping Free Product Listings and the different ways retailers are using them to boost their product sales. The post Getting Started With Google Shopping’s Free Product Listings appeared first on Search Engine Journal.
Roketto
APRIL 22, 2022
Remember the 80s? Big hair, spandex, neon colours, and mullets were commonplace. Oh, and really good rock music.
Televerde
APRIL 22, 2022
Originally published by Sales & Marketing Management. Business development representatives (BDRs) have a bigger impact on your organization than you may realize. It can be easy to overlook this crucial role, but lack of attention to your BDR strategy can be detrimental to BDR performance, your sales team and your organization. As an entry-level position and one with notoriously high turnover, it’s often put on the backburner.
PureB2B
APRIL 22, 2022
B2B buyers today are nothing if not savvy. Many of them, for instance, are actively researching solutions online and are already 57% of the way to a buying decision before they engage with your sales teams. Does that mean companies simply need to provide the best material to aid in that research to stand out from the pack and get the sale? Not exactly.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Marketing Blender
APRIL 22, 2022
Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. They help you remain consistent, cohesive, and on schedule – which is important for branding, messaging, and buyer personas. . But what are digital marketing plans, why are they important, and how do you build a digital marketing plan?
Anyword
APRIL 22, 2022
Here at Anyword, we’ve been busy the past month updating and improving our platform so you can get the most out of our powerful AI. In case you missed all of the exciting new features we churned out, here’s a rundown of everything released in April. Product Workspaces. Keep your content neatly organized with our Product Workspaces ! Our platform lets you create and select separate workspaces for your projects based on different products or services.
Directive Agency
APRIL 22, 2022
Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Conversica
APRIL 22, 2022
What’s the difference between a chatbot and a website chat powered by an AI Assistant? To put it simply, chatbots are limited, rules-based programs that recognize certain phrases and match them to a specific action. Website chat powered by true artificial intelligence, on the other hand, leverages natural-language processing (NLP) and intelligent automation to engage customers in real-time, two-way conversations.
Sana Commerce
APRIL 22, 2022
Dropshipping is a method of inventory management and order fulfillment where the retailer or wholesaler transfers customer orders and shipment details to the manufacturer, who then ships the goods directly to the consumer. Dropshipping offers several advantages compared to traditional wholesale trading and has become a popular method for wholesalers and retailers in a wide range of industries.
Excelsior Research
APRIL 22, 2022
EFFECTIVE TOOLS FOR DIGITAL MARKETING! Subscribe Now. Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. EFFECTIVE TOOLS FOR DIGITAL MARKETING! Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms
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