Mon.Jul 19, 2021

8 Affordable and Scalable Lead Generation Strategies

PureB2B

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Also, prospects must be nurtured from the marketing funnel to the sales pipeline.

Organizational Confidence is Personal

Biznology

Organizational confidence is a nice concept, but how does it come to life in the real world?

Insiders

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16 B2B print advertising tips

Sales Lead Insights

Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? Consider these proven sales lead generation techniques gleaned from working with over 170 companies and some of the best marketers in the business. If you want more leads, don’t use image ads. Have you seen the ads showing butterflies and oil wells co-existing, illustrating the oil company’s concern for the environment?

iOS 15 and How it Will Change Your Email Marketing

Benchmark Email

Marketers have been spoiled by the internet. Digital marketing, social media, and email marketing afford us tons of luxuries when it comes to tapping into our audiences and reaching them directly with our products or services. We’ve had it pretty good. Until now.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Content Marketing Institute

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute. Company News

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How to Knock Black Friday and Cyber Monday (BF/CM) Emails Out of the Park

Litmus

The weekend after Thanksgiving launches the holiday shopping season, and for some brands, the biggest revenue month of the year. The stakes can be high to meet revenue goals in a crowded retail and e-commerce space. Every brand is competing for those holiday shopping dollars.

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Why You Need Automated Metadata Tagging in Your DAM

Brandfolder

Uploading all of your team’s branded assets into a digital asset management (DAM) system can either be a breeze… or a long, painful process that never seems to end.

5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization.

Trade Shows Are Coming Back, But Do You Still Need Them?

Square 2 Marketing

Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

How to Respond to a Potential Client With No Budget

Go Beyond SEO

You’re having coffee with a prospective client. You’re chatting with them and getting an understanding of what they need. As you draw close to discussing pricing or proposals, they hit you with, “I have no budget.”. Say what? How do you respond to this kind of statement?

What customer acquisition and growth marketers can learn from Ash Ketchum and Pokémon

Liveintent

If you were a child or young adolescent in the 90’s you likely remember the cartoon series Pokémon. The series told the story of a young Pokémon trainer, Ash Ketchum, who vows to catch all 151 Pokémon and become the Pokémon Master.

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

Data integration: the key to omnichannel marketing

ClickZ

30-second summary: Consumers prefer an assortment of channels to communicate with brands. To ensure coherent experiences and consistent messaging, brands need to look at their first-party data for a bird’s eye view of their consumers’ preferences. Data integration is a key enabler to striking a balance between the correct platform and personalization. Blueshift’s Head of Global Partnership, Jason Shugars raises some key points for consideration.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How to Thrive in a Post-Pandemic World

Carla Johnson

July 20, 2021 I was talking to Kelly Hungerford, director digital transformation strategy and services at Sunstar last week. Kelly lives just outside of Geneva, Switzerland but was getting ready to fly back to the States and visit family.

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YouTube Rolls Out 3 Updates For Live Streams via @sejournal, @MattGSouthern

Search Engine Journal

YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams. The post YouTube Rolls Out 3 Updates For Live Streams appeared first on Search Engine Journal. News YouTube

SEO Pricing: How Much Does SEO Cost?

seo.co

You’re interested in pursuing an SEO campaign, or maybe you’re already doing SEO and you’re wondering if there’s something else better out there. Either way, you’re contemplating how much SEO costs—or should cost.

Google Launches New Way to Optimize Videos For Search via @sejournal, @MattGSouthern

Search Engine Journal

Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube. The post Google Launches New Way to Optimize Videos For Search appeared first on Search Engine Journal. News SEO

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Configure SMARTe Enrich API Integration for Marketo Users

Smarte

Enriching data within Marketo to reach out to the right decision-makers has now become easier with SMARTe’s Enrich API. Our users can now keep their Marketo data fresh and relevant at all times.

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Amazon SEO Keyword Research: 3 Proven Methods via @sejournal, @AMZRobynJohnson

Search Engine Journal

A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven Methods appeared first on Search Engine Journal. Digital Experience

9 Best WooCommerce Bookings & Appointment Plugins

Optinmonster

Are you looking to make your bookings and appointments process easier? Scheduling appointments can take up a big chunk of your day. It’s why some businesses even hire a dedicated person for it.

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Top 4 takeaways from Deliverability Defined season 2

ConvertKit

Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Building a retail digital footprint in 2021

Liveintent

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks.

Triggered Emails: What Are They? 6 Examples To Learn From

Mailmunch

Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails.

Facebook Pay Rolling Out to Shopify Sites in August via @sejournal, @MattGSouthern

Search Engine Journal

Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. The post Facebook Pay Rolling Out to Shopify Sites in August appeared first on Search Engine Journal. News Shopify

The Salesperson's Guide to Pattern Interrupt

Hubspot

If you've ever been amazed by a magic trick, you've likely been under the psychological spell of pattern interrupt. Magicians understand how to trick your mind just enough to create a conflict between what you believe to be true and what you see in front of you.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.