Sun.Jan 17, 2021

How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks


My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener! For you, me, and everyone who thinks they are 'too smart' to be conned.

True marketing maxims

Sales Lead Insights

Slogans I choose to apply to my business life. As I’ve climbed–occasionally stumbling–up the path in my marketing career, I’ve collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career. I thought I’d share a few of them and let you know how I try to apply them. The main thing is to keep the main thing the main thing.

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The Difference Between Prospecting and Lead Generation and Why It Matters for Your Sales Team


There exist multiple client acquisition methods that allow for a steady influx of leads. Although lead generation and prospecting are united by a common goal, they aren’t synonymous. These terms differ according to the strategy appli?ed

4 Employee Advocacy Templates to Boost Any Advocacy Program in 2021


These Employee Advocacy templates were built to be used at any time throughout the employee advocacy journey.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Leaders Go All In for Sales, Marketing and Data Alignment


True Influence Summit Sponsors Share Goal of Industry Learning. Are you overloaded with large volumes of data? Struggling to bring marketing, sales, and data into alignment and accelerate revenue? Don’t know which marketing strategy will be best for your business? Not to worry. The wait is over now!

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Et Al. vs. Etc. — Have You Been Using Them Wrong All This Time?


Latin may technically be a dead language, but that hasn’t stopped us from adopting many of its phrases into our everyday English vocabulary.

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How Do B2B Marketers Use SIC and NAICS Codes for Effective Targeting?


Let’s suppose you’re getting ready for work. You’re searching for your favorite leather shoe and you do not know where you have kept it. All your shoe shelves look exactly the same. How would that make you feel?

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Metaparadigm of Nursing Theories


Four Elementary Metaparadigm Concepts in Nursing. A metaparadigm may be a set of theories or concepts that provide framework for the way a discipline ought to purpose. For just a nursing willpower, these theories include four primary concepts that address the affected person to be a complete, the client? S well being and well-being, the affected individual? S atmosphere plus the nursing responsibilities.

9 Digital Marketing Trends You Can’t Ignore This Decade


9 Digital Marketing Trends You Can’t Ignore This Decade. There was a time when technology was just another element of marketing. Today, technology defines marketing. Digital marketing is reaching heights like never before. And, marketers are now employing automation in every aspect possible.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ending the Cold War Between Brand and Demand

B2B Marketing Directions

In 2018, Samuel Scott wrote a column for The Drum in which he contended that the marketing industry has split into two distinct camps that advocate two very different approaches to the practice of marketing.

8 Unconventional Ways to Generate Qualified B2B Sales Leads


Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death.