Customer Experience Matrix
APRIL 26, 2016
Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products.
ANNUITAS
APRIL 26, 2016
According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails. More emails each year are being opened on the mobile platform, and the numbers don’t lie.
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KoMarketing Associates
APRIL 26, 2016
Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.
Webbiquity
APRIL 26, 2016
This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
APRIL 26, 2016
Only if you have been living under a rock if you didn’t notice that in the last few years mobile usage and mobile commerce is growing at the speed of light: according to Internet Retailer in 2015 mobile commerce accounted for nearly 30% of all US e-commerce sales and the 2015 total of $70bn in […]. The post Mobile Commerce: You Are Doing It Wrong!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
APRIL 26, 2016
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. I have a video for you to view, assess, […]. The post How Do Audiences Assess Your Marketing Content?
Contently
APRIL 26, 2016
The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. This year, the term appeared nearly 1,200 times in the schedule. By comparison, “synergy” only got 18 mentions.
Marketing Insider Group
APRIL 26, 2016
Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not […]. The post Four Problems With Account-Based Marketing appeared first on Marketing Insider Group.
Convince & Convert
APRIL 26, 2016
Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series. A few times a week, I create a Snapchat story with advice about digital marketing and customer service.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
APRIL 26, 2016
Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? (Where are my Star Trek fans?). As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries.
Brandpoint
APRIL 26, 2016
Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. But so-help-me Mark Zuckerberg, I will never stop trying.
Convince & Convert
APRIL 26, 2016
Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. With an astonishing $23 billion in sales and 61,000 employees worldwide , they have established an impressive presence in the field of national security. So why would a business such as Raytheon need social media?
Contently
APRIL 26, 2016
When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. When Los Angeles Lakers star Kobe Bryant told the world he was going to hang up his Nikes for good, he wrote a poem. What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Kapost
APRIL 26, 2016
Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results f
PureB2B
APRIL 26, 2016
Attracting business prospects highly involves content marketing , as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert prospects into paying customers.
Hubspot
APRIL 26, 2016
By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. But have you really adapted your marketing plan to match the way today's customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. 71% start with a generic search query (they're looking for a topic,
PureB2B
APRIL 26, 2016
Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert prospects into paying customers.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Standard
APRIL 26, 2016
Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience. But where do brands fit into this ecosystem?
PureB2B
APRIL 26, 2016
Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. Prospects are only as valuable as the customers they will become, which makes it important that content appeals to, delights, and engages the types of leads that will convert from prospects into paying customers.
SnapApp
APRIL 26, 2016
Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate timing, and on-point messaging has never been more important in marketing.
Vidyard
APRIL 26, 2016
Marketers complain all the time that creativity gets killed by too many processes, but creativity let loose often loses track of what the end goal truly is. Yes, it’s possible to be too creative, too cute, and in the process, create campaigns that are far too complex to execute properly. The same way, if you don’t let your creativity flag fly at least a little, the results will be boring, and probably won’t be any more successful.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hinge Marketing
APRIL 26, 2016
To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new busin
JotForm
APRIL 26, 2016
Right from their shop in Sacramento, California, BeastMetals creates and ships some of the craziest workout equipment in the country.Owner, Alex Reynaga, started the company a few years ago after he built a piece of equipment for his daughter and others asked her where she got it. After that, the re.
Brandpoint
APRIL 26, 2016
Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. But so-help-me Mark Zuckerberg, I will never stop trying.
The ROI Guy
APRIL 26, 2016
What if you had the secret sauce to win more than half of all your forecasted deals? A recent study by CSO Insights says you can increase win rates almost 40% by elevating your Value / ROI Selling capability to Great. This means significantly less deals lost to “No Decision” or going with the competition. So how do you accomplish such a competitive advantage and sales performance boost?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Hubspot
APRIL 26, 2016
“People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base.
Content Standard
APRIL 26, 2016
Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Virtual scrapbooking has transformed a decades-old DIY “cut-and-paste” craft into a communal experience. But where do brands fit into this ecosystem?
GreenRope
APRIL 26, 2016
Social CRM: What it is and Why You Need it! Paul Greenberg , a CRM expert and author of the best selling book, "CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers," defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation, in order to provide mutually beneficial value
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