Mon.Jan 20, 2020

7 Ways Social Media Marketing Is Changing for CMOs

Modern Marketing

As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, your marketing strategy must keep up with the latest trends.

Can Automation Add Creativity to Your Content?


Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

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A B2B marketing guide (and how to be successful)


B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results.

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How to Build Your Email List with Instagram Giveaways


Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries.

More Trending

Strategies to refine Instagram marketing for ecommerce


30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing.

Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

Content Marketing Institute

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences.

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Social Media Analytics: the Complete Guide


It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results. Marketing leaders are 1.3X as likely to have a documented data and analytics strategy.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to Create a Sidebar Widget in WordPress to Get More Subscribers


Sidebar widgets are an excellent way to convert users on your site without interrupting their browsing experience. In fact, many web visitors will look to the sidebar automatically when they’re interested in subscribing to your newsletter.

Top Healthcare Trends For 2020

EMagine B2B Blog

Coming off the week spent in San Francisco for J.P.

A Creative Assessment of Our B2B Lead Generation Services


Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch.

Best display advertising campaign of 2019


During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Measure Account-Based Marketing Results

Inbox Insight

By nature, account-based marketing is bespoke, tailored and one-of-a-kind. So how do you measure success and ROI across your ABM operation?

Turn Passion Into Profit: Launch a Membership Site


Fifty years ago, people felt rejected by society if they didn’t fit into a certain cookie-cutter mold. Today, individuality is often celebrated — and frequently rewarded. Thanks to the internet, sharing unique hobbies and connecting with others with similar niche interests is easy and encouraged.

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Leveraging Data to See Positive Results With Influencer Marketing


It seems like it wasn’t too long ago when influencer marketing was all the rage.

How To Make Money on Snapchat

Snapchat is probably one of the best platforms for engagement right now. There are 3 steps that you need to follow in order to close sales (i.e. make money) on Snapchat. Note: the better and more extensive article can be found here: How to grow your snapchat and make money.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

10 Surprising Things You Didn't Know About COO, Bjorn de Boer


As GreenRope’s Chief Operating Officer Bjorn is the oil that makes this fine machine run smoothly! He has a hand in every aspect of the business to make sure everything gets done and that it gets done efficiently while keeping our associates and clients happy.

10 Things Google Loves to See on Every Website! Does your Website have them?

Data Cleaning/CRM Appending

What does Google love? How to get Google to love you? If your love towards Google has been one-sided until now, here are ten things that might ‘nudge’ the search engine to take notice of you! Most people only click the first three results on a search page. If you don’t comply with these […].

7 Best B2B Lead Generation Tools for 2020

Lake One

Like all things sales and marketing tech-related, there’s an ever-expanding supply of options. Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020.

8 Best B2B Marketing Agencies Across the Globe

Visitor Queue

You and your business have specific expertise; an excellent B2B marketing firm takes that expertise and merges it with their wealth of strategies, techniques, and insights.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Beginner’s Guide to Facebook Analytics


If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 billion users every day.

HubSpot Marketers Give 6 Tips for Fighting Burnout


Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations.

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month


Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month.

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How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist


Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

How to Create Squeeze Pages That Generate Tons of Leads


"You've got mail.". At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer.

Healthcare’s Mood and Outlook for 2020

EMagine B2B Blog

Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop with me. My sophisticated, comprehensive analysis of the data (sense the sarcasm) is that the mood is – wait for it – “ pretty good.”.

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