Mon.Jan 20, 2020

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Can Automation Add Creativity to Your Content?

DivvyHQ

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions.

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Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field. Nowadays, there isn’t an industry or a niche in the world that isn’t rife with competition. Some of which aren’t much of a threat, but some of which can make it almost impossible for new brands to get ahead – at least not without adequate fu

Startups 129
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The 2021 Keyword Research Guide for SEO

SEMrush

This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.

Keywords 143
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and giveaways are among the best ways to capture the attention of leads and move them down your sales funnel.

eCommerce 136

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Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

Content Marketing Institute

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute.

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Best display advertising campaign of 2019

Bannerflow

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. Sophisticated and technologically complex – all were created via the Bannerflow creative management platform (CMP).

Display 97
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How to Create Squeeze Pages That Generate Tons of Leads

Hubspot

"You've got mail.". At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. To do so, you've probably created a lead magnet or content offer. It's a tale as old as time for those in online marketing. And that's because it works.

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Top Healthcare Trends For 2020

EMagine B2B Blog

Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop and healthcare trends with me. Assessing The Mood of the Healthcare Industry.

Trends 83
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Hubspot

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you're successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout.

Hubspot 95
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How to Create a Sidebar Widget in WordPress to Get More Subscribers

Optinmonster

Sidebar widgets are an excellent way to convert users on your site without interrupting their browsing experience. In fact, many web visitors will look to the sidebar automatically when they’re interested in subscribing to your newsletter. In this article, you’ll learn how to take advantage of the sidebar area, giving you the chance to convert visitors from anywhere on your site and turning each page into a lead generation opportunity.

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Leveraging Data to See Positive Results With Influencer Marketing

ClearVoice

It seems like it wasn’t too long ago when influencer marketing was all the rage. In the last decade, we have seen a significant rise in how content is shared and posted on social media, a change in how buyers and consumers interact with brands and how they make purchase decisions, and also how brands interact and connect with their audiences. Because audiences are more apt to work with or purchase only from brands they trust, many businesses have leveraged influencers to help them to increase br

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What’s Next for CMOs in 2020?

Martech Advisor

CMOs are constantly looking for new ways to get insights into their customers, or put data to work in more efficient, innovative ways. Lynne Capozzi, Acquia's CMO, shares three strategies that marketers will look to in the coming year to do that. With every passing year, customer expectations continue to rise as does the pressure on CMOs and marketing leadership to deliver more memorable customer experiences across every touchpoint.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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A Creative Assessment of Our B2B Lead Generation Services

Valasys

Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch. As smart marketers, you must always be looking for expert lead-generation providers who know the secret behind triumphant generation of B2B sales leads.

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12 Great Direct Mail Examples Delivered in Our Mailbox

PFL

12 great financial services direct mail examples delivered to our mailbox. The post 12 Great Direct Mail Examples Delivered in Our Mailbox appeared first on PFL.

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Turn Passion Into Profit: Launch a Membership Site

Ontraport

Fifty years ago, people felt rejected by society if they didn’t fit into a certain cookie-cutter mold. Today, individuality is often celebrated — and frequently rewarded. Thanks to the internet, sharing unique hobbies and connecting with others with similar niche interests is easy and encouraged. In fact, there are websites dedicated to passions of all types, filled with communities of like-minded individuals who connect in forums.

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Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Search Engine Journal

Here's how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration. The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Journal.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Art & Science of Recruitment Marketing: An Interview with Adriana Kevill of Recruitics

Brandpoint

Adriana is the Senior Vice President of Marketing at Recruitics and has an extensive background in Marketing and Digital Strategies, with a focus on Recruitment Marketing. She also has a thorough understanding of different cultures and international business from her time spent in the localization industry. We had the opportunity to ask Adriana a few questions about the session she’s leading on January 29, “The Art & Science of Recruitment Marketing.

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Three Ways Customer Revenue Optimization Will Transform Selling in 2020

Martech Advisor

CRO will change the game for sales professionals by automating and augmenting the data they already have in CRM. In 2020, business leaders will continue to realize that they can improve their sales process and will need to invest in adequate technology to do so, wrties, Nigel Cullington, VP of Marketing, Upland Altify. Customer Relationship Management (CRM) systems can only take organizations so far.

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7 Best B2B Lead Generation Tools for 2020

Lake One

Like all things sales and marketing tech-related, there’s an ever-expanding supply of options. Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. Here are the top seven tools we’re digging for generating new business leads in 2020. Seven, not a hundred. 1. Unbounce. Long time fans and users of Unbounce, they’ve significantly expanded the platform beyond landing pages.

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Director Of Customer Experience: Role, Skill Set And Job Description

Martech Advisor

“Director of customer experience is a leadership role, required to supervise and oversee the strategy, planning and execution of the organization's overall customer experience goals.” This recently emerged 21st century role is critical to the success of an organization’s customer-centric vision and meeting business goals through delivering great customer experience.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Can Automation Add Creativity to Your Content?

DivvyHQ

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

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10 Things Google Loves to See on Every Website! Does your Website have them?

Data Cleaning/CRM Appending

What does Google love? How to get Google to love you? If your love towards Google has been one-sided until now, here are ten things that might ‘nudge’ the search engine to take notice of you! Most people only click the first three results on a search page. If you don’t comply with these […]. The post 10 Things Google Loves to See on Every Website!

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Can Automation Add Creativity to Your Content?

DivvyHQ

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

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How To Make Money on Snapchat

flux.la

Snapchat is probably one of the best platforms for engagement right now. There are 3 steps that you need to follow in order to close sales (i.e. make money) on Snapchat. Note: the better and more extensive article can be found here: How to grow your snapchat and make money. 1) Build an audience related to your niche. You might have the best product in the world, but if you are not able to get people excited about it, no sale will ever take place.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Reasons Your Marketing Team Should Explore Agile Processes

TrustRadius Marketing

Today’s Community Contributor post comes from Alyssa Kleinman, VP of Demand Generation at CipherHealth. Agile marketing is a topic that many marketers have heard of but are unsure if it is worth implementing for their teams. It is a process that originated through software development after all, so how could it possibly work for marketing? When you dive deeper into why product and development teams have implemented Agile processes, you will see there are many similarities and valuable reas

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10 Surprising Things You Didn't Know About COO, Bjorn de Boer

GreenRope

As GreenRope’s Chief Operating Officer Bjorn is the oil that makes this fine machine run smoothly! He has a hand in every aspect of the business to make sure everything gets done and that it gets done efficiently while keeping our associates and clients happy. In addition to making GreenRope clients happy he strives to make the world happy, one fan at a time through music.

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10 Things Google Loves to See on Every Website! Does your Website have them?

Data Cleaning/CRM Appending

What does Google love? How to get Google to love you? If your love towards Google has been one-sided until now, here are ten things that might ‘nudge’ the search engine to take notice of you! Most people only click the first three results on a search page. If you don’t comply with these […]. The post 10 Things Google Loves to See on Every Website!