Customer Experience Matrix
SEPTEMBER 28, 2017
I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me. I listened as much as could along the way to find what’s new with the vendors and their clients. There were some interesting developments.
Marketing Insider Group
SEPTEMBER 28, 2017
The following is an excerpt from my weekly newsletter about questioning conventional thinking at work. To receive Monday’s email, subscribe at unthinkable.fm Last week, I saw a headline on Medium that stopped me dead in my tracks: Why Being an A-Type Person Is the Quickest Way to Lose in Life Naturally, I started cramming Post-It […]. The post Fighting Advice Overload: It’s Time to Build a Better Business Internet appeared first on Marketing Insider Group.
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Contently
SEPTEMBER 28, 2017
Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 percent, while Google referrals are hovering just above 40 percent.
KoMarketing Associates
SEPTEMBER 28, 2017
New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past. The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. About 35 percent believe that it has increased at least marginally.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
SEPTEMBER 28, 2017
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2017
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the needs and pain points of their most strategic accounts, and they speak specifically to those accounts in a tailored way.
Hubspot
SEPTEMBER 28, 2017
7 Habits of Highly Effective People Summary: The 7 Habits of Highly Effective People by Stephen R. Covey is a self-improvement book. It is written on Covey's belief that the way we see the world is entirely based on our own perceptions. In order to change a given situation, we must change ourselves, and in order to change ourselves, we must be able to change our perceptions.
Vidyard
SEPTEMBER 28, 2017
Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office? That’s where we come in! We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Gene
Hubspot
SEPTEMBER 28, 2017
In a perfect world, all prospects would love you starting the moment they shook your hand -- and then they’d eagerly sign on the dotted line. Unfortunately, deals are almost never that easy to win. And it can seem nearly impossible to close when you’re dealing with tough customers who make everything harder than it needs to be. If clients try to push you around, or they waffle indefinitely over their next steps, deals can drag on for weeks on end.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
SEPTEMBER 28, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Doug Landis, Growth Partner at Emergence Capital, to share his journey of becoming a bonafide storyteller and what that means for content marketing. Check out the full podcast: Here’s a few of our favourite moments: Why don’t you introduce yourself, give a little bit of that background and is being a chief
Hubspot
SEPTEMBER 28, 2017
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”. That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as well as our personal brands as a thought leader.
Hinge Marketing
SEPTEMBER 28, 2017
In our most recent Employer Brand Study , we sought to understand how a strong employer brand could help attract talented professionals — a challenge facing many firms today. What is an employer brand? A firm’s employer brand is simply a firm’s reputation as a place to work. It can have general elements (for example, “a great place to work”) and very specific attributes (“an entrepreneurial culture” or “the most family-friendly benefits in the state.”).
Vidyard
SEPTEMBER 28, 2017
Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office? That’s where we come in! We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Gene
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Capstone Insights
SEPTEMBER 28, 2017
Mulch volcanoes (mulch piled up 6”, 8”, 10” up the side of a tree) is a common sight in gardens and lawns across the country. And, while it keeps weeds from coming up and looks good, people not in the know mimic this practice. It turns out this is a bad practice to follow ( unless you want to kill a tree ), but it’s a popular practice nonetheless. It’s the same with lead thresholding: it’s common in B2B SaaS, but it’s a bad practice which negatively impacts an organization’s growth.
Content Standard
SEPTEMBER 28, 2017
Ever been blasted by an annoying autoplay video on a website? You’re not alone in your frustration. Incensed by disruptive, annoying digital marketing techniques, users are fighting back. Ad blockers were the first step. Now, new browser options will allow people to block autoplay video content, too. That’s good news for users who are sick of annoying, disruptive ads.
JotForm
SEPTEMBER 28, 2017
JotForm’s all about making life easier for teams, whether it’s your company’s sales department, a team of designers, or maybe an entire company. If you have a group that works together, it needs software that facilitates collaboration. 1) JotForm’s New Trello IntegrationYou’ve probably noticed.
KEO Marketing
SEPTEMBER 28, 2017
Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space. If you are hoping to enlist the support of legitimate SEO professionals , it is important to realize that real SEO experts have great skills, as well as a lot of patience. A good SEO expert also understands how search engines work. They should also be able to keep up with major search engine algorithm changes or updates.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
SEPTEMBER 28, 2017
Over the past weeks we have been wading through our pile of free schwag, business cards, and new LinkedIn contacts from Content Marketing World. Oh, and we’ve also been jumping up and down furiously screaming like teenage girls, “We won the audience choice award again! Yippeeeee!”. In all seriousness, we were completely floored and humbled to win both the audience choice award for top content creation and workflow platform AND be named the #1 content marketing software by Content Marketing Insti
EMagine B2B Blog
SEPTEMBER 28, 2017
Today, we’re not talking about design trends, UX best practices or even how to rank above competitors in Google. Today’s topic? Hurricanes. But more importantly, how we can help people affected by the latest devastation from both Irma and Maria. The Florida Keys, USVI and other Caribbean islands were hit hard and recovery will take time. Puerto Rico is, of course, a different story though after back-to-back hits from Irma and Maria.
Akoonu
SEPTEMBER 28, 2017
Selling is a numbers game, but it doesn’t need to be limited to just that. Try researching “improve your sales pipeline” and you’ll see a consistent theme in the recommendations. Not surprisingly, bigger pipelines yield better results, more tactical work yields more opportunities, and defined processes lead to more predictable wins. In reviewing the highest ranking recommendations for how to “improve your sales pipeline”, we’ve categorized the top 34 tips by type.
EMagine B2B Blog
SEPTEMBER 28, 2017
Today, we’re not talking about design trends, UX best practices or even how to rank above competitors in Google. Today’s topic? Hurricanes. But more importantly, how we can help people affected by the latest devastation from both Irma and Maria. The Florida Keys, USVI and other Caribbean islands were hit hard and recovery will take time. Puerto Rico is, of course, a different story though after back-to-back hits from Irma and Maria.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EverString
SEPTEMBER 28, 2017
Account-based. The post 5 Ways Predictive Marketing Boosts an ABM Strategy appeared first on EverString.
Hubspot
SEPTEMBER 28, 2017
Productivity is generally thought of in terms of, “How do I get more done?”. If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuit of more. In fact, we usually answer “How are you?” with “I’ve been very busy.
Vidyard
SEPTEMBER 28, 2017
INBOUND took over Boston this week uniting 20,000+ marketers, sales leaders, execs and entrepreneurs hungry for the latest insights on how to accelerate business growth. Like a great piece of video content, it did an impressive job of educating, inspiring and touching the hearts of attendees through an artful blend of keynotes (Michelle Obama was omazing), comedians (Judd Apatow OMG), experts (Rand Fishkin, Trish Bertuzzi, maybe one or twenty more) and of course, savvy practitioners.
Content Standard
SEPTEMBER 28, 2017
It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Who doesn’t get excited about a fresh start?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Navigate the Channel
SEPTEMBER 28, 2017
Guest Contributor: Matt Hillman, Creative Director. September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Back then, content was a term that was showing up more and more frequently at all levels of marketing, but there was still confusion around some of its most fundamental elements—and as I work with clients, I still witness a certain degree of blank looks and furrowed brows when talking about what content is and what it can do
Webbiquity
SEPTEMBER 28, 2017
Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name! Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. To help you get started, here’s an interesting infographic on the topic, 101 Fascinating Facts You Didn’t Know About Domain Names created by the professionals at webmastersjury.com.
SnapApp
SEPTEMBER 28, 2017
. . One of the biggest challenges faced by marketers today is the struggle to produce engaging content. . . This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. . Some brands have gone the long-form content route: . ( Source ). .
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