Marketing Insider Group
NOVEMBER 29, 2017
Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good content will almost always yield increasing website traffic and social media engagement. However, these metrics can be distracting. With content marketing, too often we lose track of the end game goals in […].
KoMarketing Associates
NOVEMBER 29, 2017
New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations. Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Their research showed that 24 percent of high-tech businesses are unable to keep pace with changing customer expectations.
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The Point
NOVEMBER 29, 2017
After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. In this context, by “act” I mean that the client and his/her company have built a solid foundation on which virtually every campaign or program has a reasonabl
Marketing Insider Group
NOVEMBER 29, 2017
Determining the Right Leads for Sales & Marketing Sales needs more leads, marketing provides more leads. Sales flies through those leads only to determine the majority won’t be a good fit. So sales needs more leads, marketing provides more leads, again. Sales flies through those leads only to determine the majority won’t be a good […]. The post The Need for Leads appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
NOVEMBER 29, 2017
The director of sales operations position is one of the most critical hires a company can make. Their work has an enormous influence on business decisions. It’s their job to help sales executives make sense of results and pinpoint the reasons why they fell short of or hit their goals. When things go south, pressure is on the directors of sales operations to uncover shortcomings and solve for the future.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Envy
NOVEMBER 29, 2017
When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential. Disrupt 100. report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK.
eTrigue
NOVEMBER 29, 2017
One of the first questions I typically get about marketing automation from folks who are new to automation is “how hard is it to get started?” The short answer is that it isn’t difficult or complicated at all. Of course, The post Is It Difficult To Get Started? appeared first on eTrigue.
Kapost
NOVEMBER 29, 2017
In our 2017 B2B Content Strategy and Operations Benchmark, we found an interesting trend in what marketers chose as their top B2B marketing priorities: all of them. B2B marketers are. The post We Need a Reality Check on Marketing Priorities appeared first on Kapost Content Marketing Blog.
Content Marketing Institute
NOVEMBER 29, 2017
There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on this site and others. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” ̶
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Televerde
NOVEMBER 29, 2017
My daughter’s view of business is simple. Both Isabella (17 years) and Ellie (9 years) have different views, but both give me perspective and remind me what’s important. Three years ago, after I returned home from a long day and Isabella asked me how was work. I replied with a wrath of complaints about how difficult everything was that day from colleagues to bosses.
Vidyard
NOVEMBER 29, 2017
YES! I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.
SnapApp
NOVEMBER 29, 2017
It’s that magical time of year, the start of the end-of-year holiday season. If you’re in the United States, you’re just getting over your turkey hangover , your colleagues all may seem to be on vacation, and it probably feels like a great time to coast your way to the end of the year. . You’ve probably got a laundry list of items that you’d like to do though – planning, budgets, brainstorming, and more.
Golden Spiral
NOVEMBER 29, 2017
As we approach the end of 2017, it’s time to start thinking about your marketing strategy for the upcoming year. You’ve likely created marketing plans in the past — but don’t just copy and paste last year’s strategy for 2018. As your company grows, revenue increases, and your client base expands, you must take a new approach to maintain momentum and continue gaining traction in the market.
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Alaniz
NOVEMBER 29, 2017
The post SEMrush Study Finds Most Powerful Influencers of Search Rankings appeared first on Alaniz Marketing.
Vidyard
NOVEMBER 29, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Jay Acunzo, Keynote Speaker and Show Host of Unthinkable , to discuss the importance of finding and trusting your intuition when it comes to creating standout content. Here are a few of our favorite moments: I’m curious, about the topics you’ve explored, the people you’ve talked to, the research that
Alaniz
NOVEMBER 29, 2017
The post How to Choose an Inbound Marketing Agency for IT Businesses appeared first on Alaniz Marketing.
Heinz Marketing
NOVEMBER 29, 2017
In January, we tell ourselves that prospects are still shaking off the holiday cobwebs. That’s why they aren’t responding. Better not schedule any reasonable marketing until mid-month. In February, it’s mid-winter break. Prospects are distracted, that must be why they won’t convert. In March and April, it’s spring break that’s distracting our buyers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SWZD
NOVEMBER 29, 2017
By now you have probably seen or discussed SiriusDecisions’ latest upgrade to its Demand Waterfall – the 2017 Demand Unit Waterfall. If you have not, in short, the new version incorporates the idea that B2B decisions are usually made by buying teams, and calls these buying teams demand units. Selecting the right B2B marketing data fields enables you to target these groups effectively.
SnapApp
NOVEMBER 29, 2017
It’s that magical time of year, the start of the end-of-year holiday season. If you’re in the United States, you’re just getting over your turkey hangover , your colleagues all may seem to be on vacation, and it probably feels like a great time to coast your way to the end of the year. . You’ve probably got a laundry list of items that you’d like to do though – planning, budgets, brainstorming, and more.
Alaniz
NOVEMBER 29, 2017
The post Why Use a Marketing Agency for Web Design appeared first on Alaniz Marketing.
EverString
NOVEMBER 29, 2017
CMOs. The post Traackr Finds Focus in Influencer Marketing with EverString appeared first on EverString.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Alaniz
NOVEMBER 29, 2017
The post How to Choose an Inbound Web Design Agency appeared first on Alaniz Marketing.
Really B2B
NOVEMBER 29, 2017
Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!
EMagine B2B Blog
NOVEMBER 29, 2017
Optimizing your website to appeal to search engines can be a daunting task. You know it’s necessary to attract people who are searching for keywords related to your products, services, and solutions, but you might not know where to start. You might be asking yourself: SEO? But, where do I start? What are the terms people are searching for? How do I find those search terms?
Alaniz
NOVEMBER 29, 2017
The post Is SEO Still Relevant? SEMrush Ranking Factor Study 2.0 appeared first on Alaniz Marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
NOVEMBER 29, 2017
The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desp
The ROI Guy
NOVEMBER 29, 2017
Executives require financial justification in order to gain consensus and win approval for a purchase, however most vendors struggle to help these executives make a compelling case for change. This according to research of 312 executive participants from Corporate Visions. Did you know … 61% - of executives lack confidence in their ability to build a meaningful business and financial case to justify a decision, meaning that you as a provider need to close this gap 56% - believe their salespeople
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