Optinmonster
SEPTEMBER 27, 2024
For your online business to succeed, your target audience must be able to easily discover your website in search. To accomplish this goal, you need to optimize your link building strategy, which is a vital part of any effective SEO plan. Links are the backbone of the web, but not all links are created equal. The right kind of links can enhance your online reputation, but the wrong kind can tank it.
Martech
SEPTEMBER 27, 2024
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Visitor Queue
SEPTEMBER 27, 2024
Closing a deal is often the most challenging yet rewarding part of the sales process. Unlike B2C sales, B2B deals tend to be more complex, involving multiple decision makers, longer sales cycles, and higher financial stakes. Because of this, your B2B sales closing techniques are crucial. That’s why we put together this article of the […] The post B2B Sales Closing Techniques You Need to Be Using appeared first on Visitor Queue Blog | Identify Website Traffic.
Content Marketing Institute
SEPTEMBER 27, 2024
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Optinmonster
SEPTEMBER 27, 2024
Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. This powerful solution lets you create automated processes to target shoppers with personalized offers and messages. Once your workflows are established, they operate independently. Then, you can focus on other important tasks while your automations effortlessly convert leads into sales.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 27, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.
Ahrefs
SEPTEMBER 27, 2024
In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea.
Martech
SEPTEMBER 27, 2024
Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.
Ahrefs
SEPTEMBER 27, 2024
Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
SEPTEMBER 27, 2024
OpenAI has rolled out an update to the desktop app, with a few features that can be a particular aid for data analysts. Continue reading.
Content Science Review
SEPTEMBER 27, 2024
When you register for a free account with us or when you subscribe, you get access to a set of features to help you personalize your experience: My Library. Get our pro tips here.
CMSWire
SEPTEMBER 27, 2024
Personalization in contact centers boosts customer satisfaction, loyalty and revenue by delivering tailored experiences that meet needs and preferences. Continue reading.
Outgrow
SEPTEMBER 27, 2024
Outgrow Latest Product Update – AI Content Maker This month, we’re thrilled to introduce a game-changing product update designed to revolutionize your content creation process. At Outgrow, we’re always striving to make your marketing efforts more efficient and effective. With that in mind, we’re excited to announce the launch of our latest product update AI Content Maker.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
seo.co
SEPTEMBER 27, 2024
It’s been said that the people will come if you build something. But that’s never been true when it comes to the Internet. You need to find your target demographic, sell them your unique value proposition, get them to your online storefront, and convince them to buy your immigration legal services. According to Forbes , there are around 1.09 billion websites worldwide.
Valasys
SEPTEMBER 27, 2024
During times of crisis, companies face unpredictable difficulties. These could be due to an abrupt fall in income, natural calamities, or healthcare crises—events that can seriously strain a company’s financial stability. For instance, in 2020, the world pandemic resulted in 700,000 businesses closing their doors, leading to the loss of 3 million jobs.
Acrolinx
SEPTEMBER 27, 2024
What’s a content supply chain? A content supply chain (CSC) is a systematic approach to managing the entire lifecycle of digital content. It includes the process of planning, creating, approving, managing, and delivering enterprise content. You need to ensure that your content meets the needs of your various audiences. It should be personalized and efficient, while also achieving your business goals.
CMSWire
SEPTEMBER 27, 2024
Architecting a future-ready DX stack isn't just about adopting the latest technologies. Continue reading.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Science Review
SEPTEMBER 27, 2024
When people hear the phrase A/B testing, they think of on-site variables. Call to action buttons. Design. But it also applies to content strategy.
Outgrow
SEPTEMBER 27, 2024
Ashley Furniture’s Design Quiz – Find Your Ideal Home Decor Home is our sanctuary—where we find comfort, express our personalities, and create lasting memories. How we design our living spaces plays a crucial role in how we feel and function daily. However, finding the right style can be overwhelming with so many design options available. This is where interactive quizzes come into play.
Content Science Review
SEPTEMBER 27, 2024
When analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
Acrolinx
SEPTEMBER 27, 2024
It’s time to use AI for content writing It’s a scene every writer is familiar with: Staring at a blank page, not knowing where to begin. The good news is that whether you’re a seasoned writer or new to content creation, Artificial Intelligence (AI) can streamline the writing process, enhance creativity, and improve overall efficiency. The more we create content with AI writing tools , the more we see that the quality of the generated output depends on the clarity and structure of the promp
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hinge Marketing
SEPTEMBER 27, 2024
Imagine this. What if you were to strip away everything from your brand, leaving behind its single most visible component? What would you have? No, it’s not your logo. It’s your name. Of course, a brand is a lot more than your name (or your logo). At its essence, your brand is what prospects and clients think and say about you. It’s your reputation magnified by your visibility.
Valasys
SEPTEMBER 27, 2024
In the rapidly evolving landscape of digital marketing, data management plays a crucial role in crafting effective campaigns. Two prominent technologies that marketers often encounter are Data Management Platforms (DMPs) and Customer Data Platforms (CDPs). While they share some similarities, understanding the distinctions between DMP vs CDP is essential for optimizing marketing strategies and enhancing customer engagement.
Martech
SEPTEMBER 27, 2024
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.
Salesforce Marketing Cloud
SEPTEMBER 27, 2024
Finance and accounting professionals perform tasks that are often complex, demanding, and incredibly consequential to the success of their company. As such, they rely on many technical skills gathered through years of experience and education. But, mathematical skills and role-specific expertise are just a piece of the puzzle – success in finance or accounting also requires a number of equally important soft skills.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Expert insights. Personalized for you.
85 
Let's personalize your content