Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. And if you have any that I’ve missed, please chime in. Model your most profitable customers.
Adobe Experience Cloud Blog
JULY 2, 2018
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign.
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Zoominfo
JULY 2, 2018
We get it, recruiting can be tough—especially in today’s competitive hiring market. The reality is, as a recruiter, you’re competing with thousands of other recruiters for the same batch of high-quality candidates. In any given day, a recruiter must focus on building strong relationships with both job seekers and hiring managers and put in the effort to stay organized, keep track of scheduling information, minute candidate details, and hiring preferences.
Marketing Insider Group
JULY 2, 2018
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. The post Big Data Trends You Should Know About in 2018 [Infographic] appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JULY 2, 2018
Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 2, 2018
Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me. I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Editorial meetings are my safe space, and my creative process (unfortunately and unintentionally) involves channeling Gary Vaynerchuk.
Content Marketing Institute
JULY 2, 2018
My professor told me I would never have a career in writing. He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment. The only problem was my story lacked any substance. It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale.
Hubspot
JULY 2, 2018
Did you know it costs five times more to attract a new customer, than to keep an existing one? Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, but it’s not always easy to cultivate that kind of loyalty. When I think about the brands I like best, like J. Crew, Spotify, and SoulCycle, I know I’m not a loyal brand advocate because of their products alone.
Liveintent
JULY 2, 2018
Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JULY 2, 2018
Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me. I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Editorial meetings are my safe space, and my creative process (unfortunately and unintentionally) involves channeling Gary Vaynerchuk.
SEMrush
JULY 2, 2018
Glenn Gabe of GSQi explains how to use SEMrush‘s new organic research reporting with live graphs. Live graphs provide immediate visual feedback while enabling SEOs to analyze sites at a granular level. In this post, he will walk you through what you can do with the new organic research section, including specific examples of drilling into the new reporting.
JotForm
JULY 2, 2018
“Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week.” Maybe you’ve already seen this quote from serial entrepreneur and Shark Tank star Lori Greiner. If not, I bet you’ve heard a version of it. Startup founders are infamous for busy-bragging. Sometimes it even feel.
Conversica
JULY 2, 2018
The more qualified a lead is, the more likely they are to convert. Effective lead qualification helps your company convert a greater percentage of leads to opportunities and opportunities to closed-won sales. But almost 50 percent of the respondents to a lead generation strategy study by NWComm said that only half of their leads were good enough for sales teams to pursue.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JULY 2, 2018
In the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater -- it’s an electric blue lake, surrounded by pine trees and the jagged remains of the volcano’s collapsed mouth, which crumbled during an eruption almost 8,000 years ago. This place is called Crater Lake.
33Across
JULY 2, 2018
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook's new transparency policy, and how new ad tech acquisitions could threaten the duopoly. The post Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly appeared first on 33Across.
Kapost
JULY 2, 2018
Did you see the “super graphic” chiefmartec.com published this April? If you’re like me, you saw it attached to a snarky blog about how it’s ridiculous that the MarTech 5000. The post How to Evaluate MarTech in an Ever-Growing Landscape appeared first on Kapost Content Marketing Blog.
Content Standard
JULY 2, 2018
It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an estimated five million devices will be sold worldwide in 2018. Stacked up against the world’s seven billion-strong population, that’s not exactly bringing VR toe to toe with smartphones, which are projected to number six billion by 2020, according to CNBC.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Genroe
JULY 2, 2018
Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. First, they changed the email invite “from” name to a real person, not a department. Second, they radically slimmed down the wording […].
EveryoneSocial
JULY 2, 2018
If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. A more popular and growing term for this is employee advocacy. In the last few years, the need for an internal social media strategy has begun to grow in popularity and many well-known brands are now investing time and resources into this strategy and social platforms.
Top Rank Marketing
JULY 2, 2018
Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among the first to be placed on the chopping block because it all comes down to ROI —something many modern marketers find hard to prove.
Ontraport
JULY 2, 2018
THE CREATIVITY CATALYST James Taylor helps people discover their creativity through online courses, coaching programs, and creative retreats in inspiring destinations. READ MORE ?. The post Success Stories: The Creativity Catalyst appeared first on The ONTRAPORT Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
JULY 2, 2018
By Matt Heinz, President of Heinz Marketing. Yet another great episode on Sales Pipeline Radio! Join us LIVE every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve had some great guests and have a line up of awesome content and special guests into the rest of the year.
Genroe
JULY 2, 2018
Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall. First, they changed the email invite “from” name to a real person, not a department. Second, they radically slimmed down the wording […].
FMG Suite
JULY 2, 2018
Matching your content to the personal journey of your customers is an excellent way to create a dynamic path to […].
Bluetext
JULY 2, 2018
The term “Content Strategy” may be one of the mosts misunderstood concepts in the marketing industry. One of the reasons is that there are many different definitions for the term, not to mention that most agencies, organizations, and even core teams have differing opinions of what makes up content strategy and execution. Everywhere I have worked has handled content strategy in different ways, but all had one common trend: Content Strategy was integral to a successful website build.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Engagio
JULY 2, 2018
In the rapidly evolving marketing landscape, new terms, buzzwords and acronyms are popping up constantly. Sometimes, it’s hard to keep pace. That’s why we’ve assembled a comprehensive list of terms and their definitions that B2B marketers should know. Bookmark this page and revisit it the next time someone throws out a term you’re not familiar with.
Strategic-IC
JULY 2, 2018
In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign. Account-Based Marketing continues to be a priority for B2B marketers, enabling organisations to target select accounts precisely and effectively. However, if you are new to the strategy it can be difficult to know how to resource an in-depth, personalised and accurate campaign.
Albacross
JULY 2, 2018
1. Blog Regularly. Top on our list of how to find leads for sales is… blogging! Why is blogging so important? Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x more traffic than those which blog 0 to 4 times per month.
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