ViewPoint
SEPTEMBER 28, 2018
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2018
Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach out to your company, your website is the way you ensure you are part of their decision-making set.
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Content Marketing Institute
SEPTEMBER 28, 2018
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.
Hubspot
SEPTEMBER 28, 2018
In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that. We've become rightfully cautious when we label other people, and are learning the importance of asking permission before identifying someone as a certain gender. In my English class in college, for instance, my teacher was progressive enough to say, "Please let me know which pronoun you'd prefer I use for you.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
JotForm
SEPTEMBER 28, 2018
12 hours. That’s how long it took to build a car before 1913. Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
SEPTEMBER 28, 2018
Where To Find Gold Mine For Generating Leads All you small business owners, are you starting up to generate leads. I know you need more leads and are finding. The post appeared first on ONLY B2B.
Heinz Marketing
SEPTEMBER 28, 2018
By Sheena McKinney , Executive Assistant to President, Matt Heinz at Heinz Marketing. Everyone knows “It’s better to give than receive” and few would disagree (especially when you know who originated that phrase ). As I write this, my amazing dad is very near death. In his life he gave and gave and gave. Of the resources he gave, they were not usually monetary, but he was a very wealthy man in every other way.
33Across
SEPTEMBER 28, 2018
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference. The post Transparency Remains Top of Mind (and Other Key Takeaways from Cologne) appeared first on 33Across.
Apollo
SEPTEMBER 28, 2018
Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. What’s So Great About Targeting Anyway? Who does your team want to talk to? That’s the question that targeting answers. The goal of properly setting up your targeting is to make sure reps are only talking with contacts and accounts that fit your Ideal Account Profile (IAP) and Ideal Contact Profile (ICP).
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Only B2B
SEPTEMBER 28, 2018
The post Webinars = Generate Demand, Then Generate Leads. Explained. appeared first on ONLY B2B.
ClickDimensions
SEPTEMBER 28, 2018
One of the most common questions I’m asked as a Product Consultant goes something like this, “How can we automate more of our internal sales processes in CRM with ClickDimensions?” It’s really a great question. While there’s a lot that you wouldn’t want to or couldn’t automate because it requires the human touch, there are plenty of processes that don’t need human interaction to be completed.
Salesforce Marketing Cloud
SEPTEMBER 28, 2018
The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content.
Predictive Response
SEPTEMBER 28, 2018
Email marketing isn’t just a way to reach out to your potential customers. It’s a way to learn more about your leads so you can communicate with them better. Here are three questions your next email campaign should answer: 1. What specific services are they interested in? One of the best ways to secure your business is to diversify. The more products and services you offer, so long as you can sustain the different offerings, the better your business can handle rough patches and chang
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Metadata
SEPTEMBER 28, 2018
Predictive marketing is the industry buzzword of 2018. This is despite statistics that show the majority of businesses have not developed the martech stack to properly use the data. According to a report from SAS, 93% of companies cannot properly use predictive analytics. Many of them mistakenly offer the same products or services over and over to the same customers and prospects, annoying them to no end.
SendGrid
SEPTEMBER 28, 2018
Since becoming public, we had to go through a full audit of changes to our database. Here's an in-depth look at our process. The post Auditing Databases at The Grid appeared first on SendGrid.
The CSI Group
SEPTEMBER 28, 2018
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads and Black Mirror episodes and emails and animal Instagrams just dying to snatch your attention away—and you clicked into this post willingly. So imagine, then, what it’s like for your customers debating if they should pull the trigger on your product or service.
SendGrid
SEPTEMBER 28, 2018
This follow-up post focuses discussing database audits and post-deploy observations and what factors made this a successful story for us at SendGrid. The post Auditing Databases at The Grid Part 2: Post-Deploy Observations appeared first on SendGrid.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Apollo
SEPTEMBER 28, 2018
Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. What’s So Great About Targeting Anyway? Who does your team want to talk to? That’s the question that targeting answers. The goal of properly setting up your targeting is to make sure reps are only talking with contacts and accounts that fit your Ideal Account Profile (IAP) and Ideal Contact Profile (ICP).
Metadata
SEPTEMBER 28, 2018
Predictive marketing is the industry buzzword of 2018. This is despite statistics that show the majority of businesses have not developed the martech stack to properly use the data. According to a report from SAS, 93% of companies cannot properly use predictive analytics. Many of them mistakenly offer the same products or services over and over to the same customers and prospects, annoying them to no end.
Digilant
SEPTEMBER 28, 2018
A Rocky Start to 2018. Back in February, Snapchat was the focus of every millennial and gen z conversation, but all for the wrong reasons. In November 2017, Snapchat announced that in an attempt to combat and clear their app of fake news, they would release a new update that separated the “ social from the media.” Essentially, this meant that a friend’s content will appear on one screen, while subscription pages, celebrity, and advertiser’s content appear on a different one.
QuanticMind
SEPTEMBER 28, 2018
They say that the game of chess takes an hour to learn and a lifetime to master. The same goes for keyword bid optimization. If you have any kind of PPC advertising strategy in place, it’s likely you have the basics down. You probably have figured out how much money you can spend and determined the CPC range that falls within your budget. You’ve probably identified ads, ad groups and keywords.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Conversica
SEPTEMBER 28, 2018
FOSTER CITY, CA - (28 September, 2018) Overwhelming Majority Want Marc Benioff to Run for President of the United States. Foster City, CA — September 28, 2018 — Conversica , the leader in conversational AI for business, revealed the key take-aways on artificial intelligence from Salesforce’s Dreamforce conference. The admittedly unscientific intercept survey among the thousands of Dreamforce attendees discovered that a significant percentage, 89 percent, felt that artificial intelligence w
Blend Marketing
SEPTEMBER 28, 2018
Blend and Cass Telecom have worked together to create a highly successful inbound program that, within a year, has seen a new website launched into a competitive enterprise market and generated in excess of 2,000 visits and 50 qualified leads per month.
Hubspot
SEPTEMBER 28, 2018
You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Vidyard
SEPTEMBER 28, 2018
Fashion might be cyclical (who else is surprised that fanny packs and scrunchies are making a comeback?), but marketing trends tend to keep moving forward. via GIPHY That’s certainly the case with video marketing , which continues to infiltrate industry after industry, with no signs of stopping. In video marketing, there’s always something new to test ( personalization , anyone?
Hubspot
SEPTEMBER 28, 2018
If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP Google produces for the search term, "email newsletter design.
Vidyard
SEPTEMBER 28, 2018
Fashion might be cyclical (who else is surprised that fanny packs and scrunchies are making a comeback?), but marketing trends tend to keep moving forward. via GIPHY That’s certainly the case with video marketing, which continues to infiltrate industry after industry, with no signs of stopping. In video marketing, there’s always something new to test ( personalization , anyone?
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