Content Marketing Institute
APRIL 1, 2021
Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.
The Daily Egg
APRIL 1, 2021
There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But adoption does not necessarily guarantee success. It’s not even just about investing in the right software; your CRM efforts could still fail for a number of reasons. Without a CRM strategy, you won’t be able […].
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Sprout Social
APRIL 1, 2021
Overview. Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects
chiefmartech
APRIL 1, 2021
Agile management was born 20 years ago, to help teams operate better in a fast-moving, ever-changing, digital world. Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? With a whiteboard?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
APRIL 1, 2021
If you’ve been looking into an extra income stream, an ecommerce website is always a reliable option. Some experts estimate that 95-percent of all purchases by 2040 will happen online. While this statistic may seem overly optimistic, consider that 93.5-percent of internet users have made an online purchase at least once. The best part is […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
APRIL 1, 2021
February 19 marked a sudden featured snippets drop across a substantial number of SERPs. We looked into our data to find out which industries, keyword categories and countries got the biggest hits, and where they stand now.
Oktopost
APRIL 1, 2021
Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase.
The Daily Egg
APRIL 1, 2021
Customer relationship management (CRM) systems can help you increase sales, bring in more leads, and stay at the helm of your business relationships–especially in conjunction with your WordPress website. Because we are the eggsperts around here, we decided to do the dirty work for you and spent hours researching and comparing the best CRM software […].
MindFire
APRIL 1, 2021
In this short executive briefing, Joseph Manos (Executive Vice President) and I show you what you need to know to fill the top of your sales funnel with new, fresh companies and people. The post Executive Briefing: What is the Social Selling Assistant? appeared first on MindFire, Inc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
APRIL 1, 2021
[Wednesday, March 31 2021] Yesterday, we launched the first ever industry benchmark report that brings together revenue operations (RevOps), inbound marketing, and technology. We curated these results with the help of a few of our strategic partners in the space: Terminus , Typeform and Vidyard. The report, titled Where RevOps and Inbound Collide in 2021 is based off of a global study recently conducted of over 200 revenue leaders in sales, marketing, operations, and customer success.
Search Engine Journal
APRIL 1, 2021
Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal.
Square 2 Marketing
APRIL 1, 2021
Sales Enablement Produces Some Of The Fastest Revenue Improvements. Square 2 has been helping clients with sales execution for over 10 years. Our second book, " Fire Your Sales Team Today , " was all about creating a sales experience that guides prospects instead of trying to sell them. In 2017, we wrote our first article on What Is Sales Enablement?
Search Engine Journal
APRIL 1, 2021
Supplemental landing pages dilute content signals and cause ranking visibility loss over time. Learn how partial migration may help with SEO issues such as these. The post How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Daily Egg
APRIL 1, 2021
A bug can literally make or break your software or website—and your user’s experience. When one bug comes into play, there are likely more to follow. That’s why it’s important to catch those pesky digital critters before they interfere too much. Bug tracking software helps you do that. The right bug tracking tool allows you […]. The post Best Bug Tracking Software appeared first on The Daily Egg.
Search Engine Journal
APRIL 1, 2021
YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. The post YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern appeared first on Search Engine Journal.
Hubspot
APRIL 1, 2021
The other day, I searched for "Taylor Swift" on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone. Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge: When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.
EveryoneSocial
APRIL 1, 2021
With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. And when you look at some of the social listening statistics available today, it’s easy to see how effective and powerful it can be for marketers and business decision-makers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
seo.co
APRIL 1, 2021
When you think of doctors, the term search engine optimization (SEO) doesn’t usually come to mind. The truth is, if you’re a doctor operating your own practice, or a partner in an existing practice, then SEO is one of the first things you should think about. Every business out there has a web presence of some sort, including doctors’ offices.
Mereo
APRIL 1, 2021
A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. This is more than a flashy trick; this can motivate your buyers to act. Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way.
Stevens & Tate
APRIL 1, 2021
Imagine, if you will, walking out of a model home and before you know it…you see an ad for a builder just down the street appear on your cell phone. You think to yourself, “Hmmm…coincidence?” It’s not. With targeted marketing, you can pinpoint potential customers down to an address where they have visited. Targeted marketing is nothing new. Agencies and companies have been doing it for years.
Hubspot
APRIL 1, 2021
Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage? While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 1, 2021
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. The post PPC Automation, Human Input & Follow Through = Secret Sauce via @john_a_lee appeared first on Search Engine Journal.
Litmus
APRIL 1, 2021
Email has come a long way. Founded by Ray Tomlinson in 1971 , what started as a way to communicate with colleagues who wouldn’t answer their phones evolved into a powerhouse. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. We can’t help but feel a bit nostalgic. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now.
Search Engine Journal
APRIL 1, 2021
The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business. The post 6 Email Marketing Tips for Winning Travel Industry Campaigns via @seo_travel appeared first on Search Engine Journal.
BenchmarkONE
APRIL 1, 2021
This April Fool’s Day, the trick’s on someone else. We’ve all been there. We plan out a strategy or initiate some sort of content tactic, and it falls totally flat. A lot of content marketing is taking a shot and seeing what lands. And when things don’t totally go as planned, we forget that the industry is all about trying new things, measuring results, and then making improvements.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
APRIL 1, 2021
Are you looking for ways to increase communication with customers on your Shopify store? Or a way to nurture leads and boost sales in real-time? If so, then you may want to add a ManyChat chatbot to your Shopify store. Adding a live chat feature is a great way to improve user experience (UX) while growing your business. It lets you speak with customers about their issues in real-time or make targeted product suggestions based on user behavior.
ClearVoice
APRIL 1, 2021
What are marketing KPIs? Marketing KPIs are the specific subset of key performance indicators that gauge how well a marketing campaign is achieving its goals. They should be defined in advance and customized based on campaign strategy and company objectives. What is a marketing KPI? One of the most common acronyms in business, KPI is short for “key performance indicator,” and is a measurable way to track progress toward a goal.
TrustRadius Marketing
APRIL 1, 2021
For users looking to compare new and existing software options for their organization, reviews are your secret weapon. Real, unbiased reviews help highlight how features translate to user experience in a way not found on a vendor website. They will help you get answers, set expectations, and save time. TrustRadius is the most trustworthy site for user reviews of business software.
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