Tue.Aug 20, 2019

Marketing Measurement 101: How to Plan, Design, and Execute a Successful Study

Adaptly

As brands push to make more data-driven marketing decisions, data measurement tools have become increasingly accessible within major marketing platforms and via third-party partners. Despite what many marketers hope, there is no silver bullet solution to solve all marketing measurement challenges. Instead, a focus on measurement should be treated like a toolbox with specific uses […].

The Anatomy of a Qualifying Question

SnapApp

Marketers aren’t mind readers. However, we often give it the old college try in our quest to uncover the right leads to pass to sales, making educated guesses about who is ready to pull the trigger, and whose problems can be best solved by our solution. . source.

6 Ways that Subject Line Writing Has Changed

Modern Marketing

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Industrial Marketing for Manufacturers: New Research Findings

Industrial Marketing Today

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either.

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Why You Still Need Infographics for Your Content Marketing

Webbiquity

Guest post by Ronita Mohan. Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

PR 201

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question.

5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

Act-On

What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Survey: Most Marketers Have Only Been “Somewhat Successful” Using a Data Dashboard Strategy

KoMarketing Associates

More marketers are turning to data dashboards – a tool used to visualize Key Performance Indicators (KPIs) – to better understand the impact of their marketing efforts. However, new research suggests that not all of them are seeing success.

Survey 169

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer.

SME 130

Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar.

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Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What All Does B2B Need In A Brand?

ATAK Interactive

True story. Many moons ago, I was working at a startup. A new CMO had been hired and he wasn’t really sure what to do with me yet.

Brand 109

Get Closer to Your B2B Buyers by Getting Rid of Technology Bias

Golden Spiral

The Article in 60 Seconds. B2B tech has a real bias problem. Everyone thinks they’ve got the best product on the market, and they’re shouting it from the rooftops. But, is that what buyers really want to hear about? We don’t think so. Positioning & Messaging

How to Do a Helpful SEO Audit in a Few Hours

Content Marketing Institute

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.

Help 96

3 Ways Marketing Creates Customer Experience Leadership

Fusion Marketing Partners

Marketing’s role in customer experience leadership can be powerful, especially if it’s managed holistically. Step back and think about what […]. Guest Expert Contributor

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords.

7 Cold Email Tips That Will Increase Response Rate

SmartBug Media

Originally written on February 26, 2018. Content was updated August 20, 2019. Would you rather listen to this blog instead of reading it? Just click play below. Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond?

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses.

7 Life Lessons in Leadership, Branding, and Community that Every Business Can Learn From

Conductor

As a soul cycle aficionado, the fireside chat with Julie Rice at C3 this year was one of the many sessions that jumped out to me from the packed C3 agenda, and it more than lived up to the hype.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Creating LinkedIn Campaigns Efficiently and Effectively

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?”

How to Write More Engaging Content

ClearVoice

Writing engaging content is crucial to building long-term content marketing success — yet, it is no easy task. In fact, the strength of your content is often what makes website visitors want to learn more or flee. But we’re here to show you exactly how to find success in this area.

Breaking Into Enterprise Sales: How To Close $100K+ Deals

Outreach

Barbara Weaver Smith is a modern-day Captain Ahab, but instead of hunting sea mammals, she trains thousands of people from small and midsize companies to scout, hunt, and harvest whale-sized sales deals.

SMB 75

PureB2B Leverages B2B Lead Generation Expertise to Launch PureContent, a One-stop Content Production Solution for B2B Technology Marketers

PureB2B

PureB2B provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced the addition of a key lead generation solution to complement its product portfolio.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.