Mon.Nov 11, 2019

The People Database: Turn Your Social Audience into Leads


Did you know that social media has a significant impact on your lead generation? Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. But this channel inherently lacks reliable tools to measure the business value it can provide.

Embracing Emotion in B2B Marketing

BOP Design

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). In fact, 95% of our purchase decision making takes place in the subconscious mind. Source: Harvard ).

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What do martech and the Portuguese navy have in common?


About a month ago, I received an odd comment on my blog, “ Martec’s Law was quoted by the Portuguese navy with respect to asymmetrical warfare. It is definitely a law now.” ” Huh? That mandated an immediate Google search.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Brands Ignore Emojis at Their Own Risk

Modern Marketing

For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk.

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More Trending

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

How to Generate Leads with Your Digital Marketing

SmartBug Media

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

Marketing 2030: 7 Laws for Content Marketing Success

Content Marketing Institute

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute.

Honing creative skills in a multicultural environment

Integrated B2B

What would you say if you were asked to learn from and party with the brightest minds in the global B2B marcomms industry while lodging in a castle located in German wine country? Well, I said, “Yes, please!”.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

9 B2B Sales Closing Techniques You Can Use Today


People buy from people first, product second, according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good about the deal they’ve just made. They want to feel like they’ve won.

What Are the Benefits of Always-On Marketing?


Buyers are looking for information 24/7 - we need to be where they are with always-on marketing. It delivers a remarkable brand experience at scale through systemic optimization.

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Which Organizational Structure is Better for Your Business?


The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It doesn’t depend on what your company does, or what it’s selling.

SEO Trends You Need to Know Before 2020

Altitude Branding

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. .

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Transforming CX Through AI & Analytics 

Martech Advisor

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group.

E-commerce in B2B, the time to move is NOW!

Exo B2B

B2B online commerce is evolving at a very fast pace… If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars.

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15 of the Best Social Media Marketing Courses to Take Today


One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online.

How To Generate B2B Leads Using Facebook In 2020


Prologue. B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Q&A with Cisco on the growing collaboration market and Webex


The advent of new technologies is revolutionizing the way we work. Worldwide organizations have multiple teams in different locations all working on the same projects – something that was almost unthinkable a mere thirty years ago. At the heart of this increased connectivity is the collaboration market. We discussed the industry at large with Aruna Ravichandran, as well as chatting about exciting innovations the future may hold.

How to Write a Boring Topic without Boring Your Readers to Death


In a number of my previous blog posts for Spiralytics, I've mentioned the "impatient reader" a couple of times — the worst enemy of writers. Online readers not just lack patience, they're also easily bored. Content Marketing Business Blogging

The Power of Guest Blogging for SEO

The Lead Agency

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content.

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Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Always Be Learning: Week One

A Better Jones

Earlier this year I shared my take on how Diverse Resumes Make for Great Marketers , and how my work background is flush with a variety of different jobs. Those various gigs provided me with pretty decent skills in a lot of areas, especially that of marketing.

How to Create a Marketing Automation Platform Using Zapier

Visitor Queue

As a B2B business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. But when it comes to marketing and lead generation, it may feel like there just aren’t enough hours in the day.

How to Leverage the Gig Economy to Do More With Your Martech


The gig economy has taken the business world by storm. It has helped to shape and evolve how businesses operate, as well as open up new career opportunities for individuals. What is the “gig economy”? But what is the gig economy exactly?

What Is a Landing Page? How to Create Landing Pages that Convert


Landing pages are your secret weapon. A great landing page can boost your conversions, grow your audience, and build trust and loyalty with visitors. And the best part? Great landing pages are easy to design and share.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.