Mon.Nov 11, 2019

The People Database: Turn Your Social Audience into Leads


Did you know that social media has a significant impact on your lead generation? Untapped potential buyers are hanging out on social where you can reach, engage, and, eventually, convert them. But this channel inherently lacks reliable tools to measure the business value it can provide.

Embracing Emotion in B2B Marketing

BOP Design

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). In fact, 95% of our purchase decision making takes place in the subconscious mind. Source: Harvard ).

What do martech and the Portuguese navy have in common?


About a month ago, I received an odd comment on my blog, “ Martec’s Law was quoted by the Portuguese navy with respect to asymmetrical warfare. It is definitely a law now.” ” Huh? That mandated an immediate Google search.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Brands Ignore Emojis at Their Own Risk

Modern Marketing

For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk.

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More Trending

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Marketing 2030: 7 Laws for Content Marketing Success

Content Marketing Institute

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute.

11 Best Instagram Video Editing Tools Compared (Free and Paid)


Ever thought of making Instagram videos for your company? Videos are more engaging, more memorable, and more popular than any type of content out there. They’re even more popular than blogs! And the best part is video editing doesn’t have to be complicated.

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SEO Trends You Need to Know Before 2020

Altitude Branding

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. .

Dwell 67

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

E-commerce in B2B, the time to move is NOW!

Exo B2B

B2B online commerce is evolving at a very fast pace… If we count in the number of transactions, it is less important than in B2C however, the value will far exceed that of B2C transactions with sales estimated at more than six trillion dollars.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does.

How to Write a Boring Topic without Boring Your Readers to Death


In a number of my previous blog posts for Spiralytics, I've mentioned the "impatient reader" a couple of times — the worst enemy of writers. Online readers not just lack patience, they're also easily bored. Content Marketing Business Blogging

The Power of Guest Blogging for SEO

The Lead Agency

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content.

SEO 62

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Generate Leads with Your Digital Marketing

SmartBug Media

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership.

How to Leverage the Gig Economy to Do More With Your Martech


The gig economy has taken the business world by storm. It has helped to shape and evolve how businesses operate, as well as open up new career opportunities for individuals. What is the “gig economy”? But what is the gig economy exactly?

Q&A with Cisco on the growing collaboration market and Webex


The advent of new technologies is revolutionizing the way we work. Worldwide organizations have multiple teams in different locations all working on the same projects – something that was almost unthinkable a mere thirty years ago. At the heart of this increased connectivity is the collaboration market. We discussed the industry at large with Aruna Ravichandran, as well as chatting about exciting innovations the future may hold.

15 of the Best Social Media Marketing Courses to Take Today


One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Is a Landing Page? How to Create Landing Pages that Convert


Landing pages are your secret weapon. A great landing page can boost your conversions, grow your audience, and build trust and loyalty with visitors. And the best part? Great landing pages are easy to design and share.

What Are the Benefits of Always-On Marketing?


Buyers are looking for information 24/7 - we need to be where they are with always-on marketing. It delivers a remarkable brand experience at scale through systemic optimization.

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How To Generate B2B Leads Using Facebook In 2020


Prologue. B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer.

5 Essential Reasons to Invest in Real Estate

Altitude Branding

Owning real estate is always an excellent and exciting investment strategy. Of course, there are different types of investments, so it is vital to know your ambitions and reasons behind investing. Based on that, you can flow into the investing adventure and make the right call.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Tips and Tools For Improving Your Website UX

SmartBug Media

7 Tips for Becoming a Successful Brand Manager

Altitude Branding

A career in marketing is one of the most lucrative ideas that an aspiring professional should have in the business world. Well, because there are more enterprises out there than ever before and even one-person startups often need consultation services from renowned brand managers.

Brand 56

Sales Pipeline Radio, Episode 184: Q&A with Edward Roberts @DISTIL

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Technical SEO Crawlability Checklist


Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. If these bots are somehow blocked from crawling, they can’t index or rank your pages.

SEO 53

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Reasons to Record CRM Notes from Customer Service Calls


5 Reasons to Record CRM Notes from Customer Service Calls. Today, CRM software has an incredibly wide range of uses. To say that it has gone beyond being a simple rolodex of customer contact information would be an incredible understatement.

Which Organizational Structure is Better for Your Business?


The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It doesn’t depend on what your company does, or what it’s selling.

What’s next for the ABM Innovation Summit in 2020?


In less than 2 months, it will be the end of a decade. A decade that saw the rise of avocado toast, binge-worthy TV (I’m looking at you Game of Thrones, Breaking Bad and Mad Men) and two royal weddings. With all this goodness, it’s hard to imagine what we could do to top it.