Mon.Apr 29, 2019

How to Stand Out in an Overpopulated World of Content Marketing Experts

Content Marketing Institute

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration?

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What Goes into an Engaging Email?

Modern Marketing

How do you go about creating an engaging email ? What does it look like and how should you write it? All day, every day, people find themselves bombarded with a multitude of marketing messages from a variety of sources. They will be receiving more than a few emails each day.

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Content Marketing Inspiration from Direct-to-Consumer Brands

Marketing Insider Group

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Top 5 Things Not to Miss at the Sirius Decisions 2019 Summit

Modern Marketing

Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There are a whole host of things to do while inside the Austin Convention Center, where the Summit is being held as well as outside the friendly confines.

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More Trending

Desktop vs. Mobile: The Difference Between SERPs


To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms.

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Noise and Productivity in Remote Work


As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily.

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The Top 20 Chrome Extensions for Marketers


Mozilla’s Firefox was the go-to web browser for marketers and techies for years. Tools such as SEOBook’s SEO Toolbar gave marketers a great collection of valuable tools all in one place.

3 Ways to Leverage Data for Creating Popular Content


Content planning is essential for establishing a profitable online presence for your business. It often seems like a no-brainer, too. You understand your market, so how hard can it be to guess the kind of content they want to see? Unfortunately, it’s almost always a lot more difficult than that.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Outreach at the 2019 Spark+AI Summit


If someone told you that the best way to determine a restaurant’s success was by simply measuring the number of people who walked in the door, you’d be skeptical. How many of those who walked in actually stayed? How much did they spend per meal?

5 Quick Ways to Get More Conversions from Your Landing Pages


Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign.

Top ABM Takeaways from TOPO Summit 2019


TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Before we get into the ABM sessions, it’s worth reviewing the keynote from Scott Albro, TOPO Founder and CEO.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Starting To Write with Michael Brenner from Marketing Insider Group [#AtomicFeature:015]

Atomic Reach

Have you ever not published a piece of content because you were worried about how it would be received? What about not even starting to write that piece of content at all?

Transforming Our Prisons and Creating Comeback Stories


Tiger Woods, Steve Jobs, Kyle Maynard … we all love good comeback stories.

HubSpot's 12 Favorite Digital Marketing Tips


I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4

Most Viewed Video Ads: Avengers Endgame


The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Landing Page Template HubSpot Uses to Convert at a 35% Rate


In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. In marketing, the same principle applies.

Sales Enablement Should Focus First On Improving The Prospect’s Experience

Square 2 Marketing

If You Want To Close More Deals, Give Prospects More. With more and more people talking about, asking about and working on sales enablement , it’s good to know what’s at the heart of this new type of sales improvement technique.

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live


Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019?

Benchmarking Series: Entertainment Industry


The fifth in our performance benchmark series covers the Entertainment industry.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Finally, 100% Transparent Advertising Plans!


In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements. It’s Hard to Know Where Your Ads Are Running.

Some Easy Steps to Create Business Names for Your Brand

Altitude Branding

An innovative name for your business will pave ways for your firm to be noticed, recognized and acknowledged. In the era where the world is brimming with tough competition, you need to give in to technicalities, methodology, and schemes.

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Is Content Chaos Ruining Your Customer Experience?


Not that long ago, businesses that produced content as part of their communication strategy had a relatively straightforward job. They might have a writer or two, an editor, … Continue reading "Is Content Chaos Ruining Your Customer Experience?".

Want to Market to The Education Sector? Here’s How.

The Lead Agency

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!