Mon.Apr 29, 2019

How to Stand Out in an Overpopulated World of Content Marketing Experts

Content Marketing Institute

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration?

What Goes into an Engaging Email?

Modern Marketing

How do you go about creating an engaging email ? What does it look like and how should you write it? All day, every day, people find themselves bombarded with a multitude of marketing messages from a variety of sources. They will be receiving more than a few emails each day.

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Content Marketing Inspiration from Direct-to-Consumer Brands

Marketing Insider Group

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 5 Things Not to Miss at the Sirius Decisions 2019 Summit

Modern Marketing

Starting Sunday May 5th and running through Wednesday May 8th will be the Sirius Decisions 2019 Summit in Austin, Texas. There are a whole host of things to do while inside the Austin Convention Center, where the Summit is being held as well as outside the friendly confines.

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More Trending

Noise and Productivity in Remote Work


As a remote worker, you already know that maximizing your productivity is essential. That means you’re going to need high amounts of focus and concentration. However, that focus and concentration doesn’t come easily.

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The Top 20 Chrome Extensions for Marketers


Mozilla’s Firefox was the go-to web browser for marketers and techies for years. Tools such as SEOBook’s SEO Toolbar gave marketers a great collection of valuable tools all in one place.

3 Ways to Leverage Data for Creating Popular Content


Content planning is essential for establishing a profitable online presence for your business. It often seems like a no-brainer, too. You understand your market, so how hard can it be to guess the kind of content they want to see? Unfortunately, it’s almost always a lot more difficult than that.

CPC 100

Outreach at the 2019 Spark+AI Summit


If someone told you that the best way to determine a restaurant’s success was by simply measuring the number of people who walked in the door, you’d be skeptical. How many of those who walked in actually stayed? How much did they spend per meal?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are SMBs at a Disadvantage in the Content Marketing Game?


Any business can have a successful content marketing operation. However, if you’re a small business going up against much larger competitors, you may feel a little bit like David vs. Goliath. Is the gap too large to ever close?

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5 Quick Ways to Get More Conversions from Your Landing Pages

Modern B2B Marketing

Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign.

Top ABM Takeaways from TOPO Summit 2019


TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Before we get into the ABM sessions, it’s worth reviewing the keynote from Scott Albro, TOPO Founder and CEO.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Starting To Write with Michael Brenner from Marketing Insider Group [#AtomicFeature:015]

Atomic Reach

Have you ever not published a piece of content because you were worried about how it would be received? What about not even starting to write that piece of content at all?

Transforming Our Prisons and Creating Comeback Stories


Tiger Woods, Steve Jobs, Kyle Maynard … we all love good comeback stories.

Desktop vs. Mobile: The Difference Between SERPs


To highlight just how much harder it can be to compete in mobile search, and how big of a deal it is to keep up, we‘ve conducted research. We‘ve studied 50,000 random keywords in the US to find out just how different the SERPs are for the same search query on different platforms.

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HubSpot's 12 Favorite Digital Marketing Tips


I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live


Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019?

The Landing Page Template HubSpot Uses to Convert at a 35% Rate


In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. In marketing, the same principle applies.

Most Viewed Video Ads: Avengers Endgame


The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose.

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Sales Enablement Should Focus First On Improving The Prospect’s Experience

Square 2 Marketing

If You Want To Close More Deals, Give Prospects More. With more and more people talking about, asking about and working on sales enablement , it’s good to know what’s at the heart of this new type of sales improvement technique.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Benchmarking Series: Entertainment Industry


The fifth in our performance benchmark series covers the Entertainment industry.

Top of Funnel Content: The Ultimate Guide for Marketers


Content marketing is all about timing. To build long-lasting customer relationships, you need to get the right piece of content, in front of the right people, at the right time. Moving prospects down the marketing funnel (or the more current marketing cyclone) requires the right form of content. Particularly when it comes to top of funnel content. You can’t share a customer testimonial and expect your reader to be ready to buy, Johnny-on-the-spot.

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SiriusDecisions 2019 Summit: 5 Sessions to Which We’re Looking Forward


Here are five sessions to which we are looking forward to the most at SiriusDecisions 2019 Summit. The post SiriusDecisions 2019 Summit: 5 Sessions to Which We’re Looking Forward appeared first on MarketMuse.


How to Use Social Media Marketing to Grow Your Small Business

Outbound Engine

According to Hootsuite , 90% of brands use social media to increase brand awareness. 77% of brands say they expect their social media use to increase. Long story short, social media marketing continues to play a big role in brand strategy and success.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.