How to Accurately Track Your Website Leads
Webbiquity
JULY 18, 2017
Guest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve? At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking. PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water.
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