Thu.Jul 09, 2020

How to use long-form storytelling in your marketing strategy


The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. All of this involves an understanding of the user’s preferences. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them.

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute. Company News

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Return of the Audience Development Dilemma


At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut. As with most things in life, it’s a bit of a grey area. For example, as I’ve written in the past , paid subscriptions have clearly benefited in the long term, and costs and retention are in a really good place.

WP Engine: the pros and cons of this WordPress hosting


Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly. Considering the vast number of options on the internet, there’s one special: WP Engine. They offer a managed solution that takes care of all the technicalities and leaves teams focusing only on content.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

7 Steps to Developing an Effective Content Strategy [Guide]


You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side. Featured Content Marketing

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growing digital agility with Houston Methodist


watch the remote roundtable. On July 9, healthcare marketers from across the country joined our CEO, Steve Kessen, for a Remote Roundtable focused on a critical topic as we transition from reactive to proactive strategies: growing digital marketing agility.

Design by computers: How AI is changing the graphic design industry


30-second summary: Artificial intelligence has matured a lot today. The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. Artificial intelligence tools can limit the legwork for graphics designers and perform repetitive tasks for them so that they can focus on the bigger picture.

Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization


Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.

4 AdWords Tips Your Small Business Can’t Live Without


Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. And your profit potential for doing so is quite high. Advertisers earn about $2 in revenue for every dollar they spend in ads on the platform.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

7 Steps to Developing an Effective Content Strategy [Guide]


You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side. Featured Content Marketing

growing digital agility with Houston Methodist


a remote roundtable with Jeff Duncan, digital marketing manager at the number one health system in Texas. joe adams 57-minute recording. in brief. On Thursday, July 9, Steve Kessen hosted healthcare marketing leaders from across the country for a Remote Roundtable. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.

The Evolution of B2B Marketing: What’s Changed?

The Lead Agency

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and subsequently, businesses and clients began to become more informed through leveraging the Internet, the nature of B2B marketing changed.

Checklist Deep Dive: Webinar Recording + Q&A


When you’re building an email, there are a lot of elements to track. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images show up—and that’s just the beginning. A defined list to guide you through the QA of each email can help. Litmus Checklist is built for that exact purpose. We covered how to automate your pre-send testing process and enable your team to send error-free emails that perform, faster, in our latest customer webinar.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? That’s exactly what Primary Arms pulled off. In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. Here are the results: 53 URLs tested between September 3rd and November 29th of 2019.

How Does Gartner Categorize Today's CDP Vendors?


If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products. Our goal has been to demystify the rapidly growing market for buyers and provide some clarity on what’s become an increasingly confusing space in recent years.

What is Brand Design and Why Does it Matter? [Video]

Hinge Marketing

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms? I feel a bit like I’m going to go on to a talk about, you know, what is art and why does it matter? But we’re going to focus it a little bit more than that today.

What is Content Automation? The Definition and Benefits


Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

No in-person events the rest of 2020? Now what? With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing.

Three factors to consider when choosing a CFM platform


30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics. The right partner has a technology that enables them to be agile in how they support companies to continually evolve the technology to meet the changing business landscape.

How to Build a Brand Your Mom Will Be Proud Of

Altitude Branding

Small business owners create their brands in a variety of ways. Pride is a thread that connects most of those efforts, however. Most people don’t want to feel ashamed of their businesses. They want them to get attention for all the right reasons. Here are some practical, effective ways to create a brand that you’ll love to mention when someone asks, “So, what do you do?” ” Offer High-Quality Products.

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Everything You Need to Know About WordPress Scheduled Posts to Automate Publishing


Publishing web content is often a very manual process that requires trained people. So what happens when they are on vacation? Luckily, most CMS platforms include future scheduling capabilities. Today, we're going to focus on WordPress and the features, plugins and integrations that can help ensure your publishing schedule remains consistent.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Introducing the Engagement Benchmark Score: A New Solution for Measuring Online Community Engagement

Higher Logic

If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital.

5 Ways Badly Written Content Holds Marketing Back


It’s happened to all of us. You’re scrolling through your Twitter feed and come across a catchy headline. It’s timely, relevant, and seems like it will bring you to an article that offers some value. But instead all you get is badly written content. Luckily, you can hit the back button immediately and move on with your life. But for the brand publishing that badly written content, the impact runs much deeper than a high bounce rate on one post. What Badly Written Content Means for Marketers.

How To Optimize Your Content Strategy

Content Science Review

Follow these steps to ensure you have a winning content strategy. Article

How To Pick A B2B CRM Tool

Visitor Queue

Customer relationship management (CRM) is more than contact between yourself and potential leads. It has become a tool that can be used to nurture leads, contact potential leads, keep all data on clients and leads in one centralized location, help your team work collaboratively, and more. Having this information readily available to your team allows […]. The post How To Pick A B2B CRM Tool appeared first on Blog Visitor Queue. Business Strategy CRM

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.