Thu.Jul 09, 2020

How to use long-form storytelling in your marketing strategy


The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. All of this involves an understanding of the user’s preferences. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them.

15 Mistakes You May Be Making in Your Content Development

Content Marketing Institute

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute. Company News


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Return of the Audience Development Dilemma


At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut. As with most things in life, it’s a bit of a grey area. For example, as I’ve written in the past , paid subscriptions have clearly benefited in the long term, and costs and retention are in a really good place.

WP Engine: the pros and cons of this WordPress hosting


Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly. Considering the vast number of options on the internet, there’s one special: WP Engine. They offer a managed solution that takes care of all the technicalities and leaves teams focusing only on content.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

41 Expert Opinions on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

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Is a Completely Remote Organization Possible? Here’s What We’ve Learned So Far


I waited until the last possible second, but it’s now my turn. I take a deep breath – gather my emotions – and reach for an invisible pen. What I’m about to say is incredibly uncomfortable, and I’m terrified of how others will respond. I quietly say, “I’m overwhelmed. I feel frustrated and inadequate.”. We’re in the middle of our fully remote company check-in process, and it’s my turn to speak.

growing digital agility with Houston Methodist


watch the remote roundtable. On July 9, healthcare marketers from across the country joined our CEO, Steve Kessen, for a Remote Roundtable focused on a critical topic as we transition from reactive to proactive strategies: growing digital marketing agility.

Design by computers: How AI is changing the graphic design industry


30-second summary: Artificial intelligence has matured a lot today. The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. Artificial intelligence tools can limit the legwork for graphics designers and perform repetitive tasks for them so that they can focus on the bigger picture.

Breathe Life Into Your Data | Tell Compelling Stories Via Data Visualization


Time and attention, as ever, are at a premium. Especially when we must work within the limitations of speed and resources while information and markets move and change ever more rapidly. AI and machine learning make it possible to gather, analyze, and interpret data into actionable insights at inhuman speed. But this data must be understood, translated, and shared.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 AdWords Tips Your Small Business Can’t Live Without


Investing in Google AdWords can be great for your ROI — if you know what you’re doing. Google owns an impressive — and unsurprising — 74% of the search engine market (the second place leader, Chinese search engine Baidu, owns just 11%). It makes sense then to focus your PPC strategy there if you want to reach as many people as possible. And your profit potential for doing so is quite high. Advertisers earn about $2 in revenue for every dollar they spend in ads on the platform.

7 Steps to Developing an Effective Content Strategy [Guide]


You post on your blog once a month. The content is purposeless, without direction, and isn’t directly aimed at anyone in particular. That should be good enough, these posts will drive some more traffic to my website”, you say to yourself. Customers then get stuck at the top of your marketing funnel, never to come out on the other side. Featured Content Marketing

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? That’s exactly what Primary Arms pulled off. In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. Here are the results: 53 URLs tested between September 3rd and November 29th of 2019.

growing digital agility with Houston Methodist


a remote roundtable with Jeff Duncan, digital marketing manager at the number one health system in Texas. joe adams 57-minute recording. in brief. On Thursday, July 9, Steve Kessen hosted healthcare marketing leaders from across the country for a Remote Roundtable. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Does Gartner Categorize Today's CDP Vendors?


If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products. Our goal has been to demystify the rapidly growing market for buyers and provide some clarity on what’s become an increasingly confusing space in recent years.

The Evolution of B2B Marketing: What’s Changed?

The Lead Agency

For a long time, B2B businesses thought they were marketing their product or services effectively online if they simply had a website. They were not required to have a digital marketing strategy or plan, and they certainly didn’t allocate any budget towards it as they were focused more on outbound marketing. As technology advanced and subsequently, businesses and clients began to become more informed through leveraging the Internet, the nature of B2B marketing changed.

Checklist Deep Dive: Webinar Recording + Q&A


When you’re building an email, there are a lot of elements to track. You need to make sure your subject line and preview text aren’t too long, links aren’t broken, ALT text for images show up—and that’s just the beginning. A defined list to guide you through the QA of each email can help. Litmus Checklist is built for that exact purpose. We covered how to automate your pre-send testing process and enable your team to send error-free emails that perform, faster, in our latest customer webinar.

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What is Brand Design and Why Does it Matter? [Video]

Hinge Marketing

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms? I feel a bit like I’m going to go on to a talk about, you know, what is art and why does it matter? But we’re going to focus it a little bit more than that today.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

No in-person events the rest of 2020? Now what? With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing.

Google’s Rich Results Test to Take Priority Over Structured Data Testing Tool


Google. recently announced that its Rich Results Test is out of beta and now fully supports all of its rich results features. Powered by structured data, rich results are the dynamic snippets you see at the top of Google's search results, whether it's a carousel, image, or listicle.

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How to Build a Brand Your Mom Will Be Proud Of

Altitude Branding

Small business owners create their brands in a variety of ways. Pride is a thread that connects most of those efforts, however. Most people don’t want to feel ashamed of their businesses. They want them to get attention for all the right reasons. Here are some practical, effective ways to create a brand that you’ll love to mention when someone asks, “So, what do you do?” ” Offer High-Quality Products.

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What It Takes to Run a Podcast with Marketing O’Clock - Ep. 202

Search Engine Journal

Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners. The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal. Content Marketing Search Podcast

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Three factors to consider when choosing a CFM platform


30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics. The right partner has a technology that enables them to be agile in how they support companies to continually evolve the technology to meet the changing business landscape.

As Demand for Video Surges, Vidyard Redesigns Video Hosting Platform and Launches New Tools to Help Any Business Professional Communicate Clearly Using Video


Vidyard announces powerful new video collaboration and communication tools and redesigns its enterprise video platform to make video creation and management easy for any business professional. . KITCHENER, Ontario – July 9, 2020 – In today’s modern age of digital-first communication, the use of online video has skyrocketed in business as sellers, marketers, and business leaders look for new ways to deliver their messages to remote audiences.

What is Content Automation? The Definition and Benefits


Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing.

Introducing the Engagement Benchmark Score: A New Solution for Measuring Online Community Engagement

Higher Logic

If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.