Tue.Feb 25, 2020

Industrial B2B marketers have an untapped digital opportunity


B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads.

The CMO’s Guide to Getting New Customers from Blogging

Marketing Insider Group

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that?

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8 Strategies To Help You Increase Email Response Rates


If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

67% of Marketers are ‘Very Confident’ in their Ability to Measure the ROI of Email

KoMarketing Associates

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Tips for Creating a Landing Page That Generates Conversions


Follow these tips to create landing pages that generate qualified conversions and interested buyers. Content Marketing Demand and Lead Generation

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5 Considerations for Personalization in B2B


During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content.

8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Long red ladder to goal target business concept. 3D rendering. All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses.

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7 Free Keyword Research Tools for Content Marketers

Content Marketing Institute

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help.

How Public Relations Can Help With Blog Content Creation

SmartBug Media

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Why You Should Have Customer Success Workshops


It’s a simple fact of doing business: if your customers aren’t succeeding with your product or service, then you aren’t succeeding either. And that’s what makes customer success workshops a must-do, mainly for SaaS companies. .

The 2020 Quick Guide to B2B Social Media Image Sizes

BOP Design

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us.

UX is the top brand differentiator among marketers in 2020


30-second summary: Bynder commissioned Survata, to conduct an anonymous survey of over 1000 marketing and branding professionals in the US and UK. The goal of the survey was to assess how marketing automation and technology contribute to improved brand awareness and perception.

Huge Thumbs Up: Hubspot has Changed the Way Offline Events are Reported

Marketing Envy

For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge its existence*.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Breaking the monopoly: How to beat the Amazon effect with WordPress


30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors.

choozlechat: In-house digital advertising solutions with Glenn Martin at Webspec


In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients and the value they get out of having an in-house digital advertising solution.

xiQ Rated No. 1 for Customer Satisfaction by the ABM Journal


xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. While the platform received excellent ratings across the board, its best was how easy it was to do business with.

Strategic IC’s Intent ABM Programmes Recognised with Gold Tier Accreditation


Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. What is Nexus?

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Examples of Brands Newsjacking in 2019


Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.

The Beginner’s Guide to B2B Marketing Attribution Modeling


The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

So Your Content Is Getting Ample Engagement… Now What?


If you're seeing ample engagement with your content, congratulations! You're in an envious position, but this doesn't mean that your job is done. Engagement does not equal success in content marketing. Let's explore what you should focus on going forward.

5 Ways to Reduce Churn After a Collapse in Customer Experience


Collapses in customer experience are inevitable. Machinery breaks down, services malfunction, or some porch thief steals a customer’s package. The list goes on. And it’s happened to all of us.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Factors to Consider When Conducting Competitive Analysis


Trying to stay one step ahead of the competition can be time consuming, but it’s necessary for your company to grow. This is why properly conducting competitive analysis in marketing is so important.

Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy


Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP.

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Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success


We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade. Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development.

7.5 Ways HubSpot Helps You Know Your Prospects So They Close Faster

Square 2 Marketing

The More You Know, The Better The Experience; The Better The Experience, The More You Close. The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.