Tue.Feb 25, 2020

Industrial B2B marketers have an untapped digital opportunity


B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. If a client needs something, an account exec gets a call, whips out their cape and flies over to the client to solve the problem or make the sale. So, where’s the need for digital? Well, if customers didn’t have personal lives that might be okay.

The CMO’s Guide to Getting New Customers from Blogging

Marketing Insider Group

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting new customers from blogging.

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8 Strategies To Help You Increase Email Response Rates


If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates?

The Beginner’s Guide to B2B Marketing Attribution Modeling


The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […]. B2B Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

67% of Marketers are ‘Very Confident’ in their Ability to Measure the ROI of Email

KoMarketing Associates

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

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8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

Long red ladder to goal target business concept. 3D rendering. All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. But, are you still just using the “all visitors” segment, solely because that’s the default audience a platform gives you? According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. It is basically insane.

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When You’re Focused on Upstream, What do You Measure?

Measure Up Marketing

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. How to Distinguish Upstream from Downstream.

So Your Content Is Getting Ample Engagement… Now What?


If you're seeing ample engagement with your content, congratulations! You're in an envious position, but this doesn't mean that your job is done. Engagement does not equal success in content marketing. Let's explore what you should focus on going forward.

7 Free Keyword Research Tools for Content Marketers

Content Marketing Institute

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Considerations for Personalization in B2B


During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. In fact, not only do they expect it, but some require it to move forward in the buying process.

The 2020 Quick Guide to B2B Social Media Image Sizes

BOP Design

The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. It helps us keep up to date, communicate, and can also provide a little escape from the day-to-day. Below, we discuss what’s new for 2020, as well as tips and tricks to get your social media imagery looking professional, and on point.

Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success


We’ve witnessed a massive shift in the way teaching and learning takes place in the last decade. Knowledge and information used to be a limited, protected resource. For teachers and students alike, textbooks and libraries have been the only source of learning and development. In other words, options for finding new content to research, analyze, and learn from has conventionally been limited. Luckily, online content and many formats it comes in have completely transformed that.

Why You Should Have Customer Success Workshops


It’s a simple fact of doing business: if your customers aren’t succeeding with your product or service, then you aren’t succeeding either. And that’s what makes customer success workshops a must-do, mainly for SaaS companies. . Instead of giving your customer service a reboot , invest in customer success workshops. They offer tons of benefits, including identifying what your customer needs and pain points are when it comes to your product.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Our True North Led us to London: Announcing Outreach's New UK Office


What happens when the most customer-obsessed sales engagement company continues adding international customers? We open an overseas office, of course! As Manny always says, our true north will always be our customers, and today we can finally reveal the truth: this philosophy has led us to the U.K. Today, we are proud to announce the official opening of Outreach’s first international office!

How Public Relations Can Help With Blog Content Creation

SmartBug Media

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. One source for blog content creation that you might not have thought of is public relations.

Announcing Spiceworks Ziff Davis


Announcing Spiceworks Ziff Davis. The Intelligent Solution for Tech Marketers to Reach IT Customers. As many of you may have heard, Ziff Davis acquired Spiceworks in late 2019. Today, I am very pleased to announce that the two companies, along with several previous ZDB2B acquisitions, have successfully integrated to form an exciting new company – Spiceworks Ziff Davis. As SWZD, we believe that we have created the best solution for enterprise technology companies to reach their clients.

Breaking the monopoly: How to beat the Amazon effect with WordPress


30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Ecommerce companies and online sellers, in particular, have been on the front line in this combat. Those who use WordPress to power their online stores are especially well-equipped to beat the Amazon effect.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Huge Thumbs Up: Hubspot has Changed the Way Offline Events are Reported

Marketing Envy

For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge its existence*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure out which type of event they came from, was it a tradeshow? A seminar?). Well, the HubSpot Gods have smiled on us**.

3 Step Identity Strategy for Hyper-Personalization

Martech Advisor

Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand. Companies like Amazon, Netflix, Uber, and others have changed the game for personalization and raised the bar for competitors. How are these brands differentiating themselves?

Save the Date for the 2020 Cascade CMS User Conference

Hannon Hill

The 2020 Cascade User Conference is coming to Atlanta October 5-6. We can’t wait to see you there

choozlechat: In-house digital advertising solutions with Glenn Martin at Webspec


In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients and the value they get out of having an in-house digital advertising solution. We sat down with Glenn Martin, Digital Marketing Director at Webspec, to better understand their implementation.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Video Lead Scoring Model | 3 Simple Steps to Implement It


Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models. What is Lead Scoring? And Why Should It Include Video?).

The Art of Kerning Typography: 10 Tips for Kerning Like a Pro


Have you ever looked at a logo, a newspaper headline, or a subway sign and felt the need to adjust the awkward space between letters? If the answer is yes, that means you’re good at spotting kerning issues. What Is Kerning? In typography, kerning is defined as the adjustment of space between two specific characters. […]. Advertising Design

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Save the Date for the 2020 Cascade CMS User Conference

Hannon Hill

The 2020 Cascade User Conference is coming to Atlanta October 5-6. We can’t wait to see you there

Email for Gen Z


How does Gen Z want to receive and engage with email? Click through to find out! The post Email for Gen Z appeared first on SendGrid. Best Practices

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.