Industrial B2B marketers have an untapped digital opportunity
FEBRUARY 25, 2020
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. If a client needs something, an account exec gets a call, whips out their cape and flies over to the client to solve the problem or make the sale. So, where’s the need for digital? Well, if customers didn’t have personal lives that might be okay.