Biznology
FEBRUARY 25, 2020
B2B lags in digital. In some places more than others. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. If a client needs something, an account exec gets a call, whips out their cape and flies over to the client to solve the problem or make the sale.
Marketing Insider Group
FEBRUARY 25, 2020
As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients.
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SendX
FEBRUARY 25, 2020
If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates.
Webbiquity
FEBRUARY 25, 2020
Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
FEBRUARY 25, 2020
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
FEBRUARY 25, 2020
During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. In fact, not only do they expect it, but some require it to move forward in the buying process.
Vision Edge Marketing
FEBRUARY 25, 2020
In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? It’s a great question. We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing.
Content Marketing Institute
FEBRUARY 25, 2020
Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.
Unbounce
FEBRUARY 25, 2020
It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. You and a couple of friends have an idea for a product that fits a clear gap in the market. You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You spend that money hiring and building out the software.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
FEBRUARY 25, 2020
If you're seeing ample engagement with your content, congratulations! You're in an envious position, but this doesn't mean that your job is done. Engagement does not equal success in content marketing. Let's explore what you should focus on going forward.
ClickZ
FEBRUARY 25, 2020
30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Ecommerce companies and online sellers, in particular, have been on the front line in this combat. Those who use WordPress to power their online stores are especially well-equipped to beat the Amazon effect.
Envy
FEBRUARY 25, 2020
For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s something a lot of people witnessed but refused to acknowledge its existence*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure out which type of event they came from, was it a tradeshow?
Search Engine Journal
FEBRUARY 25, 2020
These eight tips will help you to make your data visualization more engaging and effective. The post 8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Outreach
FEBRUARY 25, 2020
What happens when the most customer-obsessed sales engagement company continues adding international customers? We open an overseas office, of course! As Manny always says, our true north will always be our customers, and today we can finally reveal the truth: this philosophy has led us to the U.K. Today, we are proud to announce the official opening of Outreach’s first international office!
Hubspot
FEBRUARY 25, 2020
As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email.
SmartBug Media
FEBRUARY 25, 2020
You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them.
Conductor
FEBRUARY 25, 2020
Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. The reason for this has been that we know Google algorithmically rewrites large portions of the content displayed in the SERPs (84% according to our study ).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
FEBRUARY 25, 2020
Have you ever looked at a logo, a newspaper headline, or a subway sign and felt the need to adjust the awkward space between letters? If the answer is yes, that means you’re good at spotting kerning issues. What Is Kerning? In typography, kerning is defined as the adjustment of space between two specific characters. […].
BOP Design
FEBRUARY 25, 2020
The beginning of the year is a great time to review and brainstorm on new ways to build on your B2B social media strategy. Nowadays, every generation is using social media—it’s is a daily habit for most of us. It helps us keep up to date, communicate, and can also provide a little escape from the day-to-day. Below, we discuss what’s new for 2020, as well as tips and tricks to get your social media imagery looking professional, and on point.
BenchmarkONE
FEBRUARY 25, 2020
It’s a simple fact of doing business: if your customers aren’t succeeding with your product or service, then you aren’t succeeding either. And that’s what makes customer success workshops a must-do, mainly for SaaS companies. . Instead of giving your customer service a reboot , invest in customer success workshops. They offer tons of benefits, including identifying what your customer needs and pain points are when it comes to your product.
Martech Advisor
FEBRUARY 25, 2020
Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand. Companies like Amazon, Netflix, Uber, and others have changed the game for personalization and raised the bar for competitors.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendGrid
FEBRUARY 25, 2020
How does Gen Z want to receive and engage with email? Click through to find out! The post Email for Gen Z appeared first on SendGrid.
Brightedge
FEBRUARY 25, 2020
Considering that 93 percent of online experiences begin with search, and that even 82 percent of customers about to buy something in store will still research online, brands today cannot afford to overlook the importance of SEO and creating a strong digital presence. Many organizations, however, have to learn how to manage this with a […]. The post Successful SEO is Possible with a Small SEO Team appeared first on BrightEdge SEO Blog.
MarketMuse
FEBRUARY 25, 2020
In this comparison between MarketMuse Pro and Frase we see that MarketMuse offers content strategists a far more robust platform. The post MarketMuse Pro vs Frase appeared first on MarketMuse.
Moz
FEBRUARY 25, 2020
Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
xiQ
FEBRUARY 25, 2020
xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. While the platform received excellent ratings across the board, its best was how easy it was to do business with. The Founder and CEO of xiQ commented that these ratings solidify xiQ’s standing as an ABM market leader.
Strategic-IC
FEBRUARY 25, 2020
Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. What is Nexus? Nexus, monitors and stores signals across the web, ad networks and social media, building predictive layers from billions of behaviour signals taken from thousands of locations.
xiQ
FEBRUARY 25, 2020
xiQ has received high marks in Account-Based Marketing (ABM) customer satisfaction; in other words, it was recognized as the 2020 ABM High Performer on G2. While the platform received excellent ratings across the board, its best was how easy it was to do business with. The Founder and CEO of xiQ commented that these ratings solidify xiQ’s standing as an ABM market leader.
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