ANNUITAS

NOVEMBER 11, 2020

Your online content strategy is immaculate. Your analytics give you a thorough understanding of your prospects’ journey. Your design is award-freaking-winning. But you’re still struggling to connect with prospects in the right place and at the right time and therefore your demand marketing program is struggling to realize success. Most notably, you don’t see the level of traffic and conversions that you expect from your strongest engagement channel: your website.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

Biznology

NOVEMBER 11, 2020

A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will ultimately lead to their decline. New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Consulting Firm Edition. Why This Study is Needed. From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in As

Consulting 157

Consulting Research Work Management Marketing Management 157

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

Search Marketing 140

Search Marketing Marketing Google Research 140

Conductor

NOVEMBER 11, 2020

To say 2020 has been an interesting year would be a vast understatement. We’ve had to change the ways we live, work and learn, and in some cases, have had to completely change the way we do business. As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Heinz Marketing

NOVEMBER 11, 2020

By Payal Parikh , Director of Client Engagement at Heinz Marketing. With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. In my early career days I had been guilty of presenting all the data I could find into ‘pretty’ charts and would scroll through my slides in a room full of executives.

Thought Leadership 131

Thought Leadership Analysis Advertising Funnels Case Studies 131

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic. In a recent Real Time Banter webinar, we talked to Stephanie Layser, vice president of advertising and technology operations at News Corp, about how COVID-19 has affected programmatic adve

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Search Engine Journal

NOVEMBER 11, 2020

Is your content getting crickets? You may be committing these deadly no-nos of online writing. Learn what they are and how to avoid them. The post 5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs) via @JuliaEMcCoy appeared first on Search Engine Journal.

Cost 129

Cost Content Content Marketing Marketing 129

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Spiralytics

NOVEMBER 11, 2020

If you want to guide your business to success, you'll need to research your niche first. The post 6 Simple Steps to Niche Marketing Research appeared first on Spiralytics Inc.

Research 118

Research Marketing Business 118

Content Marketing Institute

NOVEMBER 11, 2020

A digital-first content marketing strategy doesn't mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading → The post How a Digital-First Content Strategy Can Help Print [Winning Example] appeared first on Content Marketing Institute.

Examples 122

Examples Marketing & Strategy Paid Search Agency Content 122

Benchmark Email

NOVEMBER 11, 2020

Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally aware of what the regulations are, there could… The post Email Marketing Rules and Regulations You Need To Know appeared first on Benchmarkemail.

Rules 122

Rules Email Marketing Marketing Business 122

SmartBug Media

NOVEMBER 11, 2020

Events have always been a core component of any B2B marketing strategy. In fact, according to research from Demand Gen Report , events remain the “top engagement tactic for generating qualified leads for 76 percent of B2B brands.” However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

NOVEMBER 11, 2020

You think there’s a lot of martech , right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027.

Work Management 111

Work Management Marketing Management Forrester CMO 111

Brandfolder

NOVEMBER 11, 2020

Brand experience goes beyond your visual identity, your customer service, or your physical products. It’s an amalgamation of everything that happens between a customer and your business. It’s no longer.

Brand Identity 98

Brand Identity Branding Service Product 98

Hubspot

NOVEMBER 11, 2020

According to a recent U.K. survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.).

Design 101

Design Examples Best Practices Microsite 101

Emplifi

NOVEMBER 11, 2020

We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.

Brand Identity 104

Brand Identity Branding Content Product 104

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

NOVEMBER 11, 2020

Veja em 7 passos como criar e organizar uma estratégia de redes sociais para que você possa gerar tráfego e resultados através dos seus canais.

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Velocity Partners

NOVEMBER 11, 2020

Being in the optimism business in 2020 feels really weird. Maybe the answer is to change the way we think about optimism.

Optimization 93

Optimization Marketing Business 93

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. Your prospects are no different.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

seo.co

NOVEMBER 11, 2020

How to Choose A Domain Name Extension. + What is a Domain Extension? + Why Does the Domain Extension Matter? + 6 Tips for Choosing the Best Domain Extension. + Work With SEO.co. When building a website for your business , you have hundreds of decisions to make. Some are small and seemingly insignificant – like what shade of blue to use for an opt-in form on an obscure blog post.

Domain 69

Domain Godaddy Traffic Copyright 69

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

RebelMouse

NOVEMBER 11, 2020

For years now, digital publishers have experienced a collective push to. diversify their revenue streams. As online readership becomes more complex, publishers cannot rely on a one-trick monetization method to secure success. The COVID-19 crisis in 2020 was an even bigger wake-up call for publishers to create a dynamic revenue plan. The timing of the pandemic aligned with the new reality of a. cookie-less world , which has completely reprioritized user experience and what it means to build audie

Cost Per Thousand 68

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 68

6sense

NOVEMBER 11, 2020

6sense, the leading Account Engagement Platform, today announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market.

Personalization 62

Personalization Ideal Customer Profiles Intent Signal Viral Marketing 62

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. It can also boost a website’s SEO. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Like other digital marketing strategies, guest blogging has to be done well in order to be effective. 57% of B2B marketers say they struggle with producing content consistently , yet they kno

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

SWZD

NOVEMBER 11, 2020

No mention of ABM seems complete or possible without the term ‘intent’. Most ABM vendors tout their intent data as being the secret sauce for the success of your ABM.

Intent Data 62

Intent Data Account Based Marketing ABM Intent 62

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

RebelMouse

NOVEMBER 11, 2020

In May 2020, Google let the world know that its Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021. The page experience signals include Google's Core Web Vitals and existing search signals.

Guidelines 53

Guidelines Marketing Proposals Mobile Marketing Advertising Benchmark 53

Televerde

NOVEMBER 11, 2020

Christ Daniels recently joined Televerde as our Global Head of Sales. SalesTechStar caught up with Christ in this quick chat to discuss the key leadership elements required in this ‘’new normal’’ (especially in a new role!) while also breaking down the evolving trends in B2B sales and marketing today. Catch the complete conversation. >>> The post SalesTechStar Interview with Christopher Daniels, Global Head of Sales appeared first on Televerde.

B2B Sales 52

B2B Sales Trends B2B Marketing B2B 52

RebelMouse

NOVEMBER 11, 2020

In May 2020, Google let the world know that its. Core Web Vitals would become the new benchmarks for measuring a site's performance in its search results. Six months later, Google announced that its page experience signals will officially roll out and begin impacting search rankings in May 2021. The page experience signals include Google's Core Web Vitals and existing search signals.

Guidelines 52

Guidelines SERP Click Rate Advertising Benchmark 52