Mon.Jan 23, 2023

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Why is Branding Important to a Business in the B2B Marketing Space?

Lake B2B

The first time humans started ‘branding’, it was a way to add a mark to their belongings by burning a symbol into them. Over the years, branding has evolved to mean a lot more, especially for businesses. A company’s brand is what uniquely differentiates it from other companies.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Forget the Resume – Use Content Marketing To Land a Job

Content Marketing Institute

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading → Company News

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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right.

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How to Build a Membership Website With WordPress

Optinmonster

Want to build a membership website with WordPress? You don’t have to be a master developer to make a membership website. You can use plugins to create your WordPress membership site in just a few simple steps.

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Google’s Founders Return: How ChatGPT Is Changing Search via @sejournal, @MattGSouthern

Search Engine Journal

Google's founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal. News SEO

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Build Lasting Customer Connections With Sustainability Content [Sponsored]

Content Marketing Institute

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals. Continue reading → Company News

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Build out your packing list: Preparing for the 2023 marketing journey

Sprout Social

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Email’s Role in the Marketing Mix

V12 Data

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

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Video Marketing: An In-Depth Guide For Every Business Owner Today

Search Engine Journal

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal. Content Marketing Content Strategy

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39 Inspiring Quotes About Business Growth — and Tips for Success

Salesforce

Businesses face pressure to grow and evolve rapidly to stay competitive. But growth can be difficult, and even the most intrepid among us sometimes need an extra dose of inspiration.

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Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. Paid advertising is a powerful solution that can deliver up to 200% ROI. But without expert guidance, PPC can be challenging and costly.

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The 3 Most Important UX Considerations in Your Funnel

FunnelEnvy

Now that the digital marketing space is maturing, the focus is increasingly on the finer details of digital experiences. Most marketers already recognize the importance of major pillars like email, social media, and web design.

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action.

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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3 Service Investments To Help You Weather an Uncertain Economy

Salesforce

Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support.

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TikTok Staff Can Decide What Goes Viral via @sejournal, @BrianFr07823616

Search Engine Journal

TikTok confirms employees can manually boost videos' reach by using a "heating" button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes Viral appeared first on Search Engine Journal. News TikTok

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How to Create an Email Marketing Plan in 7 Steps

SendGrid

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses.

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Google Ads Down For Advertisers, Google Confirms via @sejournal, @brookeosmundson

Search Engine Journal

Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal. News PPC

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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How to Create, Manage, and Measure Enterprise Tone of Voice, with Mischa Vaughn

Acrolinx

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ChatGPT Pro: Early Access Users Share Their Thoughts via @sejournal, @MattGSouthern

Search Engine Journal

New details emerge about the professional version of OpenAI's ChatGPT as a selection of users receives early access to the faster chatbot. The post ChatGPT Pro: Early Access Users Share Their Thoughts appeared first on Search Engine Journal. News Tools

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. The problem with this marketing method is that you can never be sure whether the user has seen your ad.

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New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Say goodbye to inefficient processes within your company and start building new strategies into your optimization approach. The post New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] appeared first on Search Engine Journal. Enterprise SEO SEO Webinar

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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The 2023 Google Analytics 4 (GA4) Update

Brightedge

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date.

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8 Ways Content Experience Drives Revenue Growth

Marketing Insider Group

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning.

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How Dynamic Messaging Fields Improve Conversation Performance

Conversica

The post How Dynamic Messaging Fields Improve Conversation Performance appeared first on Conversica - Powerfully Human - Revenue Digital Assistants. Best Practices Brand Experience

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