Lake B2B

JANUARY 23, 2023

The first time humans started ‘branding’, it was a way to add a mark to their belongings by burning a symbol into them. Over the years, branding has evolved to mean a lot more, especially for businesses. A company’s brand is what uniquely differentiates it from other companies. But, fundamentally, branding in B2B marketing boils […] The post Why is Branding Important to a Business in the B2B Marketing Space?

B2B Marketing 105

B2B Marketing Brand Identity Branding B2B 105

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

B2B 136

B2B Youtube B2B Marketing Work Management 136

Content Marketing Institute

JANUARY 23, 2023

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

Content Marketing 129

Content Marketing Content Paid Search Agency Marketing 129

Sprout Social

JANUARY 23, 2023

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.

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Planning Ad Building Marketing Budget Budget Programs 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 23, 2023

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

Video Marketing 126

Video Marketing Business Education Marketing & Strategy 126

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.

Search Marketing 131

Search Marketing Paid Search Agency Planning PPC 131

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Search Engine Journal

JANUARY 23, 2023

Google's founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal.

Google 122

Google Features SEO 122

The Daily Egg

JANUARY 23, 2023

Most project management software casts a wide net, allowing teams to collaborate seamlessly on projects, even across diverse departments like IT, marketing, The post Pivotal Tracker Review appeared first on The Daily Egg.

Marketing Management 121

Marketing Management Software Marketing 121

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JANUARY 23, 2023

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal.

Tools 109

Tools 109

Martech

JANUARY 23, 2023

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership Meeting in Florida.

CMO 109

CMO Paid Search Agency Impressions Advertisements 109

Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix?

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

JANUARY 23, 2023

What Is Progressive Profiling? Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms. As we know, having too many questions on a form field can decrease lead conversions, so you shouldn’t ask for all of the information you want at once. With progressive profiling, marketers gradually gain lead intelligence (from subsequent form data) for qualification and nurturing without sacrificing conversion rates because leads aren’t

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Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Salesforce Marketing Cloud

JANUARY 23, 2023

Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years — they can focus on delivering empathetic, effective customer service.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right. But your campaigns are only worth revenue because of the subscriber on the other end of the message, and they don’t just come out of thin air. so how do you gain subscribers?

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Content Marketing Institute

JANUARY 23, 2023

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

Ad Building 99

Ad Building Content Tips Examples 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Acrolinx

JANUARY 23, 2023

One thing that many businesses often lose sight of is the importance of creating a corporate voice – a brand voice that the company is going to be … Continue reading "How to Create, Manage, and Measure Enterprise Tone of Voice, with Mischa Vaughn" The post How to Create, Manage, and Measure Enterprise Tone of Voice, with Mischa Vaughn appeared first on Acrolinx.

Brand Identity 97

Brand Identity Branding Companies Business 97

Search Engine Journal

JANUARY 23, 2023

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Keywords 96

Keywords Ad Agencies Research SEO 96

SendGrid

JANUARY 23, 2023

Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid.

Planning 89

Planning Marketing Plans Email Marketing Advertising Channels 89

Search Engine Journal

JANUARY 23, 2023

TikTok confirms employees can manually boost videos' reach by using a "heating" button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes Viral appeared first on Search Engine Journal.

Viral Marketing 90

Viral Marketing Video Marketing 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

FunnelEnvy

JANUARY 23, 2023

Now that the digital marketing space is maturing, the focus is increasingly on the finer details of digital experiences. Most marketers already recognize the importance of major pillars like email, social media, and web design. Plenty of different software and service options are available to help organizations in need. Success on a broad level in channels like email marketing and social media is still vital, but they’ve become the minimum barrier to entry for top-quality B2B marketing.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 73

Search Engine Journal

JANUARY 23, 2023

Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal.

Google 89

Google Advertisements Advertising Ads 89

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, 2023, no additional data will be collected in UA.

Analytics 59

Analytics Google Enterprise Management Privacy 59

Search Engine Journal

JANUARY 23, 2023

New details emerge about the professional version of OpenAI's ChatGPT as a selection of users receives early access to the faster chatbot. The post ChatGPT Pro: Early Access Users Share Their Thoughts appeared first on Search Engine Journal.

Tools 87

Tools 87

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Benchmark Email

JANUARY 23, 2023

Digital marketing is extremely fast-paced, so it’s important to keep up with the best metrics to ensure continued growth in 2023. There are several marketing strategies and metrics to work with, so it’s easy to get lost in a sea of numbers without making much progress. That’s why marketers and business owners need to know… The post 20 Marketing Metrics To Focus on in 2023 To Measure Success appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Marketing & Strategy Marketing Email Marketing 52

Search Engine Journal

JANUARY 23, 2023

Say goodbye to inefficient processes within your company and start building new strategies into your optimization approach. The post New Website Optimization Solutions For Enterprise-Level SEOs [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 73

Webinar Metrics Optimization SEO Marketing Websites 73

RebelMouse

JANUARY 23, 2023

It’s been hard to ignore the news about artificial intelligence (AI) in recent weeks. The advancement of AI-driven copywriting and image creators has made a splash in both business and popular culture, quickly putting us on the cusp of a new digital era. Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023.

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Google Copywriting User-Generated Content Linkedin 52