Tue.Jun 23, 2020

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever.

5 Signs Your Pipeline Reviews Are Failing


Ugh, not another pipeline review! We all have those meetings we dread but are forced to sit through every week because it’s part of the process. Some of them are actually useless and can be removed from the calendar, while others carry immense value, but lack the structure and accountability to realize it. . As a team leader, you hold weekly or biweekly pipeline reviews with every rep to gauge the health of their active deals.


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How To Avoid Wasting Money When Working With A Digital Marketing Agency

Square 2 Marketing

The Secret Might Be In How The Agency Works With You. Having run an agency for almost 18 years and also providing agency consulting in my free time, I am intimate with the way agencies work with clients. Unfortunately, a lot of waste is baked into the way most agencies work with their clients. It’s not the agency’s fault.

What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. An article – in the old school marketing industry’s bible – that questioned the validity of excessive marketing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. If we’re to believe the experts, the following is true: * Email is dead. Cold-calling is dead. Content marketing is dead. * The MQL is dead. And so on.

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More Trending

7 Ways To Improve Email Deliverability (With One Ingenious Tip)


Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. Some of you might be thinking… ‘Don’t you just hit send & email goes straight to the recipient?’ That’s just how it looks to us but at the backend, a lot of actions and checks happen to get the email to the recipient.

Brand persona: differentiate your business with this strategy


Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. Confused? A company needs to learn a lot of relevant topics about itself to hit the big leagues, and the brand persona is one of them.

Has Corporate America Reached A Diversity Tipping Point?


In the aftermath of George Floyd’s tragic death, our nation’s collective unrest over racial injustice has skyrocketed. Individuals, establishments, and communities are, one by one, being reexamined, their contributions to the cause being carefully dissected. Many businesses are asking the same question: How can we help? Short-term vs. long-term investment in corporate diversity.

Google my Business: a beginner’s guide to optimize your page for local sales


Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally to whoever wants to attract customers and build a strong relationship with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Interactive eBook Examples to Inspire Your B2B Content Marketing


In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketing

41% of Marketers Rely on Both First- and Third-Party Data to Drive Personalization Efforts

KoMarketing Associates

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Merkle recently published its “Customer Engagement Report” for the second quarter of 2020, and statistics showed that according to most marketers (41%), it’s both first- and third-party data that is driving personalization efforts.

The Founder Interview Series #28: Lonnie McRorey, Framework Science


Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model? At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent. But only 61% of companies say they are “absolutely” or even “somewhat” satisfied with their outsourcing initiatives.

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18 Ideas to Overcome Your Writer’s Block

Content Marketing Institute

Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Block appeared first on Content Marketing Institute. Company News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

More Isn’t Always Better: 5 Ways to Increase Blog Traffic Quality


Content Marketing

17 Best Fonts for YouTube Thumbnails that Look Fabulous


If you’ve been on YouTube for a while now, you would probably agree that creating YouTube content is never simple. Being a content creator means that you are investing time, skills, and money into your video content, and you expect that people watch your work and grow your channel. From deciding on the right topics […]. Social Media Video

Top Content Marketing Trends for 2020


Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions. This is exactly why content is worth optimizing.

How SaaS Marketers Can Prove ROI with Revenue Attribution

SmartBug Media

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said it!). SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. Simple lead generation is not enough. Conversions are not enough. And yet, tying marketing efforts back to revenue is not always easy. In fact, 4o percent of marketing teams find proving ROI of their marketing activities to be their top challenge.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Omni-Channel Marketing Versus Customer Experience Marketing


Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you should choose each one. What Is Omni-Channel Marketing?

IDG launches next wave of marketing automation with agreement to acquire Triblio


Deal will combine IDG’s global data publishing power with Triblio’s best-in-class ABM platform. Boston, Mass. June 23, 2020 – IDG Communications has agreed to acquire Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms. The combination will spark a new era that brings together account-based marketing (ABM), premium content and data to deliver unprecedented power, reach and value for technology and business-to-business CMOs.

How to deal with (and prevent) a hacked Twitter account

Sprout Social

Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020. That said, you shouldn’t treat hacks like business as usual.

How Top B2B Demand Gen Companies Place Your Whitepaper In Front of Your Target Audience

Unbound B2B

Quick Summary. Whitepapers can generate quality leads for your company and position you as an industry thought leader. Placing your whitepaper in front of your target audience is just as important as developing a quality whitepaper. Creating clean-looking landing pages will attract prospects and generate up to 220% more leads. B2B demand gen companies use well designed newsletters and B2B media websites to deliver your whitepaper to your target audience.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How amika uses an AI platform to drive online sales and build trust


30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers.

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How Mckinsey & Co. Is Managing Information and Transforming It Into Value for Its Clients


In a recent interview with Martha Heller , Mike Wright , the Global CIO at McKinsey & Company, shared some insights on how they manage information and knowledge of its people to bring the best of McKinsey to every client. Mike asserts that the greatest asset of McKinsey is the knowledge of its people.

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How to Know the Ideal Word Count for Ranking High in a Search Result?

Altitude Branding

Content is at the center of SEO and is all powerful in driving the campaign towards success. Content connects the brand with the audience and must be of good quality. It generates interest among the targeted audience by being relevant and useful while helping the audiences gain some value from it. Another vital factor to consider when creating content is its length. What should be the ideal length of content or copy that helps to rank in the first place?

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Triblio Merges With IDG – A Letter to Customers


When my co-founder Mike Ball and I left Eloqua-Oracle to start Triblio, we wanted to build a marketing technology company that puts the needs of B2B marketers first. In 2016, we entered the ABM market because we wanted to innovate a better B2B martech platform—one that truly helps marketers execute better cross-channel campaigns and impact revenue for their organizations. Even as the martech landscape has changed, that goal has remained constant.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.