Marketing Insider Group

SEPTEMBER 6, 2017

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group.

Marketing & Strategy 242

Marketing & Strategy Marketing Marketing Strategy 242

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Marketing Insider Group

SEPTEMBER 6, 2017

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].

Event Marketing 210

Event Marketing Examples Marketing & Strategy Marketing 210

Kaon

SEPTEMBER 6, 2017

Yesterday, Brand Quarterly released its September issue focused on technology. As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space. Read ‘ Reality Check: How Smartphones Will Change the Mixed Reality Game for the Enterprise ‘ Filed under: 3D Products , CEO Corner , Geek Talk , Hardware Trends , Marketing Guru ,

Features 0

Features Mobile Marketing Brand Identity Branding 0

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content?

Tactics 150

Tactics Top of Funnel RFP Video Marketing 150

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session! While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Kapost

SEPTEMBER 6, 2017

It’s hard to imagine life without social media. Almost everyone you know is on one platform or another. In fact, Statista found that there are about 2.4 billion social media. The post How to Use Social Media to Capture and Nurture B2B Leads appeared first on Kapost Content Marketing Blog.

Social Media 128

Social Media Media Leads Lead 128

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. Only one of these is still true.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

SEPTEMBER 6, 2017

As we got into our Uber outside the Cleveland Airport, our driver turned toward the back seat and said, “You must be here for the convention.” “What gave it away?” I asked. (None of us, for the record, were wearing anything orange.). “Oh, everybody I’ve picked up today has been here for the convention,” he answered.

Content Marketing 81

Content Marketing Top of Funnel Brand Identity Branding 81

Televerde

SEPTEMBER 6, 2017

Part 2 of 4. In our most recent survey, What Does Sales Need & Want from Marketing , we asked more than 200 B2B sales executives a number of questions about their relationship with their marketing departments. When it comes to enabling Sales with tools and activities, marketing delivered the tried and true. Even with the associated costs, in-person events were a clear winner.

Tools 77

Tools Case Study Case Studies Customer Surveys 77

Schubert B2B

SEPTEMBER 6, 2017

I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most likely chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now you won’t forget this image and that Intel was the one that posted it, will you? Imagery can be effective.

B2B 63

B2B Paid Search Agency Content Landing Pages 63

G2M Solutions

SEPTEMBER 6, 2017

Marketing automation tools are the not-so-secret weapon for B2B marketers. It allows you to focus on thinking. designing and creating compelling lead generation campaigns, rather than the doing.as the automation software should do the grunt work for you. Sounds great right? Well yes, but making a decision on which automation platform suits your needs best, requires some thinking and some research.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Buy 59

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Social Media

Schubert B2B

SEPTEMBER 6, 2017

I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most likely chuckled, right? Heck, I laughed and thought it was pretty darned brilliant! Now you won’t forget this image and that Intel was the one that posted it, will you? Imagery can be effective.

B2B 54

B2B Paid Search Agency Content Landing Pages 54

Engagio

SEPTEMBER 6, 2017

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. The traditional contact record, even when the information is up-to-date, lacks the versatility needed for the demands of ABM.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution ABM Planning 54

Forrester B2B

SEPTEMBER 6, 2017

ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM. And some of the confusion too. But here’s the thing about ABM – it does produce results for both marketing and sales. May not be this quarter, […].

Account Based Marketing 56

Account Based Marketing ABM Business Marketing & Strategy 56

Brightedge

SEPTEMBER 6, 2017

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […].

Content 49

Content Press Webinar Metrics SEO 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Get Lift

SEPTEMBER 6, 2017

We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Seth Lieberman. Seth is the CEO of SnapApp, a company that helps marketers create engaging, interactive content. As an agency, we are fans of SnapApp because we create a lot of content for tech and FI clients that are looking for something better than the traditional, boring whitepaper.

B2B Marketing 40

B2B Marketing Paid Search Agency B2B Advertising Agencies 40

Televerde

SEPTEMBER 6, 2017

Part 2 of 4. In our most recent survey, What Does Sales Need & Want from Marketing , we asked more than 200 B2B sales executives a number of questions about their relationship with their marketing departments. When it comes to enabling Sales with tools and activities, marketing delivered the tried and true. Even with the associated costs, in-person events were a clear winner.

Tools 40

Tools Case Study Case Studies Customer Surveys 40

E-Spirit

SEPTEMBER 6, 2017

1,000+ marketing & technology professionals from retail and e-commerce industries’ best companies came together recently in Boston, MA

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 40

The Freeman Company

SEPTEMBER 6, 2017

Campaign UK and The Drum report on the launch event of Vodafone’s SIM-only youth network, VOXI delivered by FreemanXP.

Campaigns 40

Campaigns 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Vidyard

SEPTEMBER 6, 2017

Unfortunately for customer success organizations, information unravels as it travels. The larger they are, the harder it is to keep everyone on-message, which is why many companies spend so much time on codifying processes. They write scripts, publish decks, train on scenarios, record and replay calls, and launch computer-based training platforms, and yet 44 percent of customers still report that they get the wrong information from support managers (CSMs).

Work Management 81

Work Management Training Curation Class 81

The Freeman Company

SEPTEMBER 6, 2017

FreemanXP leader joins the CEMA board

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Hubspot

SEPTEMBER 6, 2017

Just when you thought you understood SEO. search changed. Again. "Understood" is a strong word. Search engine algorithms change at such a rapid tick, it's hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.

SEO 78

SEO Long Tail Marketing Blogger Marketing & Strategy 78

Content Standard

SEPTEMBER 6, 2017

A click is harder to come by now than ever before. Research from DMA found that overall email click-through rates declined by 1.6 percent in 2016, while ad blocking and widespread consumer aversion have continued to sink the value of display advertising. This decline is causing waves of panic throughout the marketing community for two reasons: While recent trends are throwing a long-valued performance metric into turmoil, they’re also creating a more fundamental fear that user behaviors ar

Click Rate 41

Click Rate Mobile Advertising Banner Ads Banners 41

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing