Sun.Sep 15, 2019

For Great Video, Focus on Audio Quality

Modern Marketing

Welcome to episode 4 of On the Fly , our video series with small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere.

Video 216

Top 19 Competitive Intelligence Tools for Advanced Market Research

SEMrush

Discover the competition and reveal strategies and tactics of any industry player with these top 19 competitive intelligence tools, including SEMrush Market Explorer and SEMrush Traffic Analytics. Market Research

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Is martech in the trough of disillusionment? I hope so

chiefmartech

You’re familiar with Gartner’s iconic hype cycle , right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize.

How Busy Freelancers Can Achieve Work-Life Balance

ClearVoice

In theory, a solid work-life balance is more manageable for a freelancer. But as I’ve learned firsthand — along with nearly every other writer — it can feel like the opposite.

Work 91

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Does ABM Help Produce Better Revenue Results?

Forrester B2B

Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession.

Help 88

More Trending

7 Digital Marketing Channels (That Actually Work)

Spiralytics

Each digital marketing channel is unique in terms of structure, objective, features or tools, and even the audience it attracts. This raises a very important question: which channel can give the best ROI?

10 Link Building Lies You Must Ignore

Moz

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle.

Use Marketing Automation to Improve Customer Retention

Leadspace

Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service.

7 Steps to Using a Social Media Marketing Strategy to Drive Success

Brightedge

An estimated 79 percent of Americans have at least one social media account, making these platforms an immensely popular means of engaging with friends and family as well as businesses.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

B2B Highlights From the August CMO Survey

B2B Marketing Directions

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 341 marketing leaders at U.S. B2B and B2C companies.

CMO 56

Why There’s Sometimes Hope If You’re Hit by Broad Core Google Updates

Brightedge

If your site sees a sudden drop in SEO results after an algorithm change, it’s worthwhile to wait before panicking and making changes.

Sites 60

Tell Your Brand’s Story With Visual Content

FMG Suite

Your Financial Advisory Brand Has a Story—Share It! Your brand story is more than content and narrative. A brand story goes beyond website copy, the text in a brochure or the seminar used to pitch to prospective clients.

Brand 52

Customer Journey Maps: What you need to know

Brightedge

The customer journey today has become an increasingly personal path. Consumers have the power to research their own pain points and potential solutions themselves. Brands who want to understand how customers progress need to have a guide, and that is the role of the content journey maps.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Topic Expertise and Google Rankings

Brightedge

Topic Expertise and Google Rankings Google’s Quality Guidelines says a lot about Topic Expertise. However did you know that expertise in a topic is a sliding scale that depends on the topic? Google’s Search Quality Raters Guidelines in the section about E-A-T (3.2)

Building Omni-channel Marketing Campaigns: Driving Customers Through The Buyer’s Journey

Brightedge

Today’s digital world offers a number of different platforms for engaging with customers. Each one has a particular audience it reaches most effectively, targeting different populations and people at different stages of the buyer’s journey. Marketers must understand how the different platforms interact, how they line up with different touch-points, and where they can find […].