Tue.May 04, 2021

How to Choose Newsletter Content to Engage Your Audience


Attention comes at a premium these days. It’s the one thing you need to magnetize people to your brand, but it also happens to be the one thing that customers don’t part with very easily.

The Ultimate List of Content Amplification Tools

Marketing Insider Group

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it.

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How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond.

How to Relate to Your Audience with Empathy in Content Marketing

Marketing Insider Group

Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Founder Interview Series #35: James Creech, Paladin


When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015.

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Marketing Lessons From the Open Source World With Priyanka Sharma


FIR B2B #147: Marketing Lessons From the Open Source World With Priyanka Sharma. This week we talk to Priyanka Sharma , who is the General Manager of the Cloud Native Computing Foundation.

Announcing the LeadsRx Community Impact Program


We’ve formalized our approach to giving back to our community and can’t wait to get started. We feel very fortunate to have celebrated our sixth anniversary as a company in April.

Three ‘Why’ questions you need to answer fast and well

Velocity Partners

Too many B2B marketing teams fail to answer these three questions. You can fix that

Want Better Results From Your Original Research? Improve the Survey Experience

Content Marketing Institute

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact


Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase , the leading B2B account-based solutions platform, to transform the way B2B companies go to market. .

Page Level Query Analysis at Scale with Google Colab, Python, & the GSC API [Video Instructions Included]


Given the apparent limitations with the Google Search Console traffic data available to the SEO community, the data engineering team at Inseev Interactive developed a simple script that allows you to get the data you need in a flexible format for many great analytical views.

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SEO Case Study: How US Trucking Company Got 60% Organic Increase In Just 3 Months


SEO Case Study: How US Trucking Company Got 60% Organic Increase In Just 3 Months. Case Studies

The Anatomy of a Modern Marketing Org


Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

7 Mother’s Day Promotional Ideas (+ Tools You Need)


Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? Mother’s Day is a chance to connect with the world’s unsung heroes: moms.

Email modules: How to actually scale unique emails with confidence


You might’ve heard about modular email templates for years but haven’t made the jump. Or maybe you’re new to the idea. So what exactly are email modules and should you use them? The simple answer is yes, and unlike other questions in email, there’s no “it depends.”.

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Email Marketing Strategies for B2B Businesses – Backed By Industry Experts

Unbound B2B

In today’s covid era, social media has become a helping hand for b2b marketing where one can make its exposure. The post Email Marketing Strategies for B2B Businesses – Backed By Industry Experts appeared first on UnboundB2B. Marketing Blog B2B Marketing Social Media marketing's

How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List

Industrial Marketer

No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Social commerce: How it works and why you should care in 2021

Sprout Social

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. .

The Catchiest Webinar Titles We've Seen, Plus How to Make Your Own


Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can't be too short or too long.

Does Clickbait Still Work? 8 Headline Tips to Attract the Right Eyeballs


Does clickbait still work? We’ve all been burned with this bait and switch tactic, but you have to admit, they’re catchy. In this article, we’re breaking down the anatomy of these headlines and we have 8 tips that you can use to attract more clicks the right way.

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Featured Snippets In SEO: What Are They? How To Get More!


We trust Google to give us the right answers to our queries, given that an average person performs 3-4 searches per day. Source: Statista.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Audits 101: Assess B2B Marketing Value


Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries.

What is Full Funnel Marketing Anyway? And Why Do You Need It?


Looking for a way to maximize your marketing budget and increase your return on investment? Well, optimizing your content for Google isn’t enough. You also want to implement full-funnel marketing.

How to use QR codes effectively in 2021

Sprout Social

QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track automative parts’ inventory has evolved as a strategic marketing tactic. These standard black-and-white barcodes can be customized branded designs.

Get Your Business Blooming with These Spring Email Ideas

Benchmark Email

As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation planning. For businesses, Springtime is a breath of fresh air and time to reassess goals and strategies.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.