Wed.Sep 21, 2022

Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps.

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Content Marketing Institute

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading → Company News

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind.

Toronto HUG welcomes Luke Summerfield to talk about the latest developments with HubSpot's CMS Hub.

The Brit Agency

Register Now - Virtual Toronto HUG Event: Learn how HubSpot's CMS Hub will make your life easier and produce better results - You're all invited! HubSpot Website Development Toronto HUG

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

33Across Celebrates its Second Annual Spirit Week

33Across

Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us!

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Mover Marketing Challenge #6: Allocating Budget &

Mover Marketing

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends

SEO for Manufacturing: What You Need to Know

MarketMuse

Here are some simple yet effective steps that manufacturers can take to improve their website's visibility in search and gain more traffic. SEO Content Strategy

Top 3 Capacity planning strategies for any company

excelsior research

Have you set up a new business but not sure how to match the demand and supply? We have mentioned 3 Capacity planning strategies for company

How to Grow Your Small Business and Make it Successful

BenchmarkONE

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. Every business owner aims to succeed by growing their small businesses into profitable organizations.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Growth Marketing for Logistics Companies

Industrial Marketer

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations.

How To Nail Your Content Management and Production Plan

Pam Didner

Facebook. Twitter. LinkedIn. Many people and departments create content in many different ways, often without a cohesive plan.

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Storage and Searchability of Digital Assets: A Quick Guide

DivvyHQ

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Large enterprises are swimming in images, audio files, and video content.

How to land sponsorships from major brands as a creator

ConvertKit

Joshua Bell is one of the best violinists in the world. But when he was asked to busk in the L’Enfant Plaza Station in Washington, D.C. with his 3.5 million dollar violin, he only collected a measly $32.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance.

Why Would Someone Build Links For Me? via @sejournal, @RyanJones

Search Engine Journal

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week's Ask An SEO. The post Why Would Someone Build Links For Me? appeared first on Search Engine Journal. Ask an SEO

Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout Social

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story.

10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. And it doesn’t help that most of your first-time website visitors never come back. So what’s a marketer or sales rep to do? Use lead generation software — that’s what!

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Wix Integrates With Semrush To Provide Users With Keyword Data via @sejournal, @MattGSouthern

Search Engine Journal

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With Keyword Data appeared first on Search Engine Journal. News Tools

The Best Free and Paid Social Media Analytics Tools

Brandwatch Marketing

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies.

How to Use Instagram to Sell

Benchmark Email

Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media marketing platform with over 160 million users in the US alone.

Google Answers If Core Update Ranking Losses Are A Soft Penalty via @sejournal, @martinibuster

Search Engine Journal

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results. The post Google Answers If Core Update Ranking Losses Are A Soft Penalty appeared first on Search Engine Journal. News SEO

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Simplify Your Stack: Modern Revenue Orchestration with RevTech Integrations

LeanData

When I started in Marketing, the RevTech stack was pretty simple. There were a few CRMs, several email database tools, and some data appending programs. .

Digital Marketplace Success Strategies From Nautical’s CEO via @sejournal, @beacarlota17

Search Engine Journal

Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From Nautical’s CEO appeared first on Search Engine Journal. Ecommerce SEO

How to Download Instagram Videos: We Rank the Best Apps

Hootsuite

Some Instagram videos are too good to watch just once. But if you want to download an Instagram video to watch later, you might run into some issues. Sure, you can save videos within the app.

Google Surveys Is Shutting Down; Here Are 6 Alternatives via @sejournal, @MattGSouthern

Search Engine Journal

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal. News Tools

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

SEO Split-Test and Analyze FAQPage Structured Data (Yourself)

SEMrush

How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer. SEO Split Testing

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YouTube tags: The complete guide for marketers

Sprout Social

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Title tags remain an important part of SEO. But how much do they factor into Google's ranking algorithms? Here's what the professionals say. The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.