Sword and the Script | B2B

APRIL 27, 2021

If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. The order of words is exactly backward. And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsle

Order 98

Order B2B Marketing Budget Programs B2B 98

Vision Edge Marketing

APRIL 27, 2021

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Another study conducted at the end of 2020, by Walker, found that CX will overtake price and product as the ultimate expression of your brand and therefore a competitive advantage.

Touchpoints 225

Touchpoints Word of Mouth Work Management Customer Satisfaction 225

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Do you know anyone whose workload hasn’t increased over the past year? Though about 20% of our colleagues now care for their children in addition to conquering their workload – that percentage could be a lot larger depending on who you work with.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Contently

APRIL 27, 2021

Sometimes in marketing, the buzzwords fly at you at a terrifying speed. You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust.

Education 158

Education Content Verticals Trigger Marketing 158

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

APRIL 27, 2021

For many marketing managers, thinking (or dreaming) up marketing blog topics is the biggest barrier to building momentum with content marketing.

Business Blogging 158

Business Blogging Ad Building Barriers Effectiveness 158

Content Marketing Institute

APRIL 27, 2021

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading → The post 9 Ways to Increase Watch Time on Your YouTube Channel appeared first on Content Marketing Institute.

Youtube 124

Youtube Advertising Channels Search Marketing Video Marketing 124

SEMrush

APRIL 27, 2021

A marketing funnel illustrates the stages of the customer’s journey from brand awareness to purchase. This guide will cover all the basics of how they work and impact business.

Marketing Funnels 117

Marketing Funnels Top of Funnel Marketing Purchase 117

The Daily Egg

APRIL 27, 2021

Launching a WordPress site is only half the battle. You also have to give it the best possible shot to ensure its success, which includes making it better, faster, and more optimized. If your website is slow, your visitors will turn away within seconds. You won’t rank anywhere in the SERPs (search engine results pages), […]. The post 7 Easy Steps to Optimize WordPress appeared first on The Daily Egg.

Optimization 117

Optimization SERP Marketing Websites Best Practices 117

SEMrush

APRIL 27, 2021

SEO is central to your website’s visibility. But how does it work? Read this article to find out the most important aspects of SEO and why it’s important.

SEO 126

SEO 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ontraport

APRIL 27, 2021

I have a wish for you and your business. If I could get every entrepreneur to do one simple thing that would help them the most of all, it would probably be this. If you haven’t got this nailed down in your business, you are doing it wrong. My wish for you is that, once and for all, you clarify your customer lifecycle. Then you set yourself up to track and measure the progress of your prospects and customers through that lifecycle.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Benchmark Email

APRIL 27, 2021

You probably already know that content marketing can do amazing things for your business. But do you know what types of content you should be focusing on? Whether you’re just getting started with a content marketing strategy or you’re trying to refine an existing one, focus on the types of content that meet your needs… The post 10 Kinds of Content You Should Already Be Creating appeared first on Benchmarkemail.

Content 111

Content Content Marketing Marketing & Strategy Marketing Strategy 111

ClearVoice

APRIL 27, 2021

At the heart of content marketing is the ability to help clients meet their goals. While every company will hope to gain something different through hiring a writing guru, generally speaking, they all want copy that improves fast decision-making from potential, past, and new customers. . In his book, Blink , Malcolm Gladwell describes the benefits and beauty of ‘thin-slicing,’ which he defines as a skill used by writers to sift through vast databases of information in order to produce a w

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

ConvertKit

APRIL 27, 2021

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already as high as possible ?

Automation 102

Automation Business Burn Rate Tagging 102

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

EMagine B2B Blog

APRIL 27, 2021

With more than 70% of employed people currently looking for a new job – which does not include the 10.7 million people currently unemployed who are also searching for new opportunities – this makes it even more necessary to ensure your company’s recruitment strategy is prepared to filter out unusable resumes and highlight potential candidates.

Marketing & Strategy 102

Marketing & Strategy PPC Paid Search Agency Social Media 102

Vision6

APRIL 27, 2021

Can you tell when someone forgets your name? They may avoid introducing you to others, or use the cringeworthy “Hey…you!”. Not only is it awkward, but it can make you feel like they don’t care about you. On the other hand, someone who remembers your name, as well as some personal details such as your interests or job, makes you feel important and helps establish trust.

Click Rate 98

Click Rate Segmentation Contact Marketing Email Marketing 98

Blue Flame Thinking

APRIL 27, 2021

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

Search Engine Journal

APRIL 27, 2021

Whether you're presenting to a few colleagues over Zoom or speaking at a massive conference, these tips can help build your public speaking skills. The post 5 Ways to Improve Your Public Speaking Skills appeared first on Search Engine Journal.

Conference 98

Conference Tips Ad Building Education 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outbound Engine

APRIL 27, 2021

At OutboundEngine, the answer to “what should we do next?” has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we serve. That’s why I’m so excited to announce Listings Pro, our latest product release.

Product 92

Product Sales Qualified Leads Small Business Marketing Newsletter 92

Search Engine Journal

APRIL 27, 2021

In this post, learn best practices for getting and using your Google Maps API Key as well as the benefits for multi-location brands. The post Best Practices for Getting and Using Your Google Maps API Key appeared first on Search Engine Journal.

API 98

API Practices Google Best Practices 98

SEMrush

APRIL 27, 2021

Running a competitive landscape analysis can help you discover competitors and strategy you can use to grab market share. In this guide, we’ll explore how competitive analysis works and 5 frameworks you can use to run an analysis of your own.

Analysis 92

Analysis Marketing & Strategy Marketing Strategy Research 92

Search Engine Journal

APRIL 27, 2021

A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits for your routine. The post What Are The Habits & Routine of a Successful SEO Professional? appeared first on Search Engine Journal.

SEO 98

SEO Education 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Search Engine Journal

APRIL 27, 2021

What kinds of content and pages were impacted by Google's Product Reviews update? Check out these real-world examples and the lessons learned. The post Lessons from Winners & Losers in Google’s Product Reviews Update appeared first on Search Engine Journal.

Product 97

Product Google Examples Content 97

Hubspot

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

Rules 97

Rules Buyer Personas Guidelines Paid Search Agency 97

Search Engine Journal

APRIL 27, 2021

SEO forecasting can help you acquire, manage, and retain the relevant customers. Here's how one SEO agency did it with the right forecasting tool. The post How SEO Forecasting Can Help You Get the Right Clients appeared first on Search Engine Journal.

Forecasting 95

Forecasting SEO Ad Agencies Relevance 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Moz

APRIL 27, 2021

In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.

Efficiency 80

Efficiency SEO Business 80

Search Engine Journal

APRIL 27, 2021

Not seeing enough conversions from organic traffic? Join our next webinar and learn how user intent can help drive more qualified, high-converting leads. The post 3 Tips to Boost Lead Quality with SEO User Intent [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 82

Webinar Metrics Intent Sales Qualified Leads SEO 82

Televerde

APRIL 27, 2021

Customer retention is an essential element of any business strategy. It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty. The key to retaining customers lies in providing superior customer service. When you do, 93% of customers are likely to purchase from you again.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75