Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.

Social Media 311

Social Media B2B Media Organization 311

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.

Buyer Personas 204

Buyer Personas B2B Sales Act-On B2B Marketing 204

Webbiquity

JANUARY 21, 2022

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. It may be a passing thought due to a bad day at the office, or a deep-seated yearning.

Marketing 190

Marketing Social Media Network Marketing Trust Marketing 190

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different if science and data were combined within a single source of truth platform to help drive better outcomes.”.

Marketing 135

Marketing Trigger Marketing Customer Satisfaction Eye-Tracking 135

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Biznology

JANUARY 21, 2022

Welcome to 2022! T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. They are listed in no particular order or reading preference. Be well and take good care of your families and community as we begin this new year, Reflection. “A year from now you will wish you had started today.” — Karen Lamb. “If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the

Best Practices 104

Best Practices Personalization Communities Television marketing 104

seo.co

JANUARY 21, 2022

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts. However, with so many bloggers, entrepreneurs, content writers , and SEOs publishing content under the label of an “ultimate guide,” we must ask the question: Do they still work?

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SEO Search Marketing Marketing Strategy Keywords 117

Martech

JANUARY 21, 2022

Good morning, Marketers, and go for the gold. When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant. As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what t

B2B Marketing 116

B2B Marketing B2B Sales B2B Conference 116

Search Engine Journal

JANUARY 21, 2022

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal.

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Tagging Google Marketing Websites Content 116

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization?

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Account Based Marketing Vendors ABM Marketing 114

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Search Engine Journal

JANUARY 21, 2022

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10 is “Stolen” Content appeared first on Search Engine Journal.

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Google Content SEO 115

Martech

JANUARY 21, 2022

Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system. The partnership is part of the “Powered by Snowflake” program that enables software companies and app developers to build and operate their applications in the Snowflake cloud.

Activities 104

Activities Custom Publishing Network Marketing Analytics 104

Search Engine Journal

JANUARY 21, 2022

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You Need To Rank Your Site appeared first on Search Engine Journal.

SEO 112

SEO Keywords Traffic Google 112

SEMrush

JANUARY 21, 2022

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.

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Keywords Research SEO Content 111

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Well, reality can prove itself quite different.

Vendors 103

Vendors Tactics Contact Marketing Network Marketing 103

Content Marketing Institute

JANUARY 21, 2022

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains.

Content Marketing 101

Content Marketing Content Marketing Companies 101

LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. Despite producing some of the most important sales tech stack components necessary for account-based strategies, LeanData has had a checkered past with its very own deployment of account-based initiatives. While LeanData has had some ABM success, it has come despite its strategic framework and execution, not because of it.

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Account Based Marketing ABM Effectiveness Marketing Prospects 98

Bannersnack

JANUARY 21, 2022

15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. In my case, I have a voice that will free up every public space, and my paintings were always abstract, but still, I was no Kandinsky. This being the case for many, we naturally say that everything remotely close to creativity is not for us. The thing is, creativity doesn’t necessarily have to be inherited (although many are born effortlessly cool, sigh) but developed over time.

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Creativity Product 98

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? You are probably thinking, “If there were such a thing, I’d be closing hundreds of deals every month.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web.

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Intent Data Sales Cycle Intent Buyer Intent 98

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Featured are examples of campaigns from leading brands like ASOS, Hunter, Endy, Ted Baker, Kate Spade, and more—as well as their proven results.

Examples 98

Examples Best Practices Email Campaigns User-Generated Content 98

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. For the best results, you might want to create a landing page for product launches, running a sale, and so on.

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Landing Pages Best Practices Hubspot Conversion 93

Litmus

JANUARY 21, 2022

We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building.

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Ad Building Email Marketing Trigger Marketing Template 93

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

MarketMuse

JANUARY 21, 2022

Francis Brero shares his views on fractional revenue attribution and its use as a benchmark in measuring content success or making marketing decisions.

ROI 98

ROI Advertising Benchmark Content Marketing 98

Search Engine Journal

JANUARY 21, 2022

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies Rank In Search appeared first on Search Engine Journal.

SEO 88

SEO Companies Tips Organization 88

Heinz Marketing

JANUARY 21, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s a new year, and every January serves as a fresh start—an opportunity to set your intentions and some goals for the year. I know in my work life, it’s a good reset, too. We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. .

Marketing Automation 85

Marketing Automation Automation Trigger Marketing Marketing 85

Search Engine Journal

JANUARY 21, 2022

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For Success appeared first on Search Engine Journal.

SEO 86

SEO Resources 86

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Personalization

DivvyHQ

JANUARY 21, 2022

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of platforms that truly serve as a complete, content operations system for enterprise brands. In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Skyword.

Content Marketing 72

Content Marketing Content Marketing Comparison 72

What Works - What Doesn't

JANUARY 21, 2022

AIops speeds IT discovery and troubleshooting, but it isn't magic. And operations staff must still prepare the data for machine learning and manually solve some issues. Artificial intelligence and machine learning can slash the number of false alerts that tie down operations staff, speed troubleshooting of problems, and help developers and architects understand and manage fast-changing, cloud-based IT environments.

Gartner 65

Gartner API Optimization Research 65

Conductor

JANUARY 21, 2022

2021 proved to be an eventful year, but we’re proud to report that we continued to drive the rate of innovation within the search industry through a variety of core product feature updates to Conductor. From immediate on-demand AI recommendations in Content Guidance to help you work smarter not harder, to enabling you to take action anywhere in the platform via the magic Actions wand, and providing SEO insights-on-the-go in or out of the platform via Conductor for Google Chrome extension : our R

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SEO Keywords Search Marketing Domain 64