Fri.Jan 21, 2022

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.

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How to Start Your Own Marketing Venture

Webbiquity

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. It may be a passing thought due to a bad day at the office, or a deep-seated yearning.

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Put Insights at the Heart of Buyer-Focused Strategies

Tony Zambito

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.

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Best Reads To Start 2022

Biznology

Welcome to 2022! T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. They are listed in no particular order or reading preference. Be well and take good care of your families and community as we begin this new year, Reflection. “A year from now you will wish you had started today.” — Karen Lamb. “If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How are digital agencies helping marketers transform in 2022?

Martech

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The study surveyed U.S-based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities.

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Good morning: Go for gold

Martech

Good morning, Marketers, and go for the gold. When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant. As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what t

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Google Answers Why Entire Top 10 is “Stolen” Content via @sejournal, @martinibuster

Search Engine Journal

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10 is “Stolen” Content appeared first on Search Engine Journal.

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24 questions to ask account-based marketing vendors during a demo

Martech

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization?

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The Only Shopify SEO Checklist You Need To Rank Your Site via @sejournal, @madmanick

Search Engine Journal

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You Need To Rank Your Site appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Content Marketing Institute

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains.

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Piano partners with Snowflake to activate customer data at scale

Martech

Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system. The partnership is part of the “Powered by Snowflake” program that enables software companies and app developers to build and operate their applications in the Snowflake cloud.

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The Ultimate Keyword Research Guide for SEO

SEMrush

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today.

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Real Story on MarTech: Beware of vendor bullying

Martech

Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Well, reality can prove itself quite different.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top Content Marketing Tools

Anyword

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. The only problem is that it can be hard to know where to start when you’re just getting started. After all, there are hundreds of different tools out there designed to make content creation easier.

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The Journey to Effective ABM: Conducting a Diagnostic Assessment

LeanData

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. Despite producing some of the most important sales tech stack components necessary for account-based strategies, LeanData has had a checkered past with its very own deployment of account-based initiatives. While LeanData has had some ABM success, it has come despite its strategic framework and execution, not because of it.

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How to Be More Creative: Your Guide to Unlocking the Potential of a Creative Thinker 

Bannersnack

15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. In my case, I have a voice that will free up every public space, and my paintings were always abstract, but still, I was no Kandinsky. This being the case for many, we naturally say that everything remotely close to creativity is not for us. The thing is, creativity doesn’t necessarily have to be inherited (although many are born effortlessly cool, sigh) but developed over time.

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7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? You are probably thinking, “If there were such a thing, I’d be closing hundreds of deals every month.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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SEO For Homebuilders: How Construction Companies Rank In Search via @sejournal, @drumming

Search Engine Journal

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies Rank In Search appeared first on Search Engine Journal.

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The Best Live Email Examples to Inspire Your 2022 Strategy

Litmus

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Featured are examples of campaigns from leading brands like ASOS, Hunter, Endy, Ted Baker, Kate Spade, and more—as well as their proven results.

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Web Team Project Prioritization Frameworks To Set SEO Up For Success via @sejournal, @s_watts_seo

Search Engine Journal

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For Success appeared first on Search Engine Journal.

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10 Best WordPress Landing Page Plugins to Boost Sales

Optinmonster

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. For the best results, you might want to create a landing page for product launches, running a sale, and so on.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Get Started with Modular Building in Litmus: Webinar Recording and Q&A

Litmus

We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. As in, build-emails-in-half-the-amount-of-time time saved. In this webinar, Carin Slater (Email Marketing Specialist at Litmus) walks through how Litmus implements reusable code modules to build emails faster—and shares her advice on how you can get started with modular building.

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How to Predict Your Content’s ROI and Impact On Revenue

MarketMuse

Francis Brero shares his views on fractional revenue attribution and its use as a benchmark in measuring content success or making marketing decisions.

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11 Ways to Set Your Marketing Automation Platform up for Success in the New Year

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s a new year, and every January serves as a fresh start—an opportunity to set your intentions and some goals for the year. I know in my work life, it’s a good reset, too. We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. .

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3 Areas Where AIops Excels - and 2 Where It Still Falls Short

What Works - What Doesn't

AIops speeds IT discovery and troubleshooting, but it isn't magic. And operations staff must still prepare the data for machine learning and manually solve some issues. Artificial intelligence and machine learning can slash the number of false alerts that tie down operations staff, speed troubleshooting of problems, and help developers and architects understand and manage fast-changing, cloud-based IT environments.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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DivvyHQ vs. Skyword: Comparing Content Marketing Platforms

DivvyHQ

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of platforms that truly serve as a complete, content operations system for enterprise brands. In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Skyword.

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2021 Year-End Wrap-Up: How Our Customers Used Conductor

Conductor

2021 proved to be an eventful year, but we’re proud to report that we continued to drive the rate of innovation within the search industry through a variety of core product feature updates to Conductor. From immediate on-demand AI recommendations in Content Guidance to help you work smarter not harder, to enabling you to take action anywhere in the platform via the magic Actions wand, and providing SEO insights-on-the-go in or out of the platform via Conductor for Google Chrome extension : our R

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Content Operations Fact Sheet

Content Science Review

Content operations is the behind-the-scenes work of managing content activities. Get fast facts about the people, processes, and technology involved.

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