Fri.Jan 21, 2022

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years.

Put Insights at the Heart of Buyer-Focused Strategies

Tony Zambito

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers.

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How to Start Your Own Marketing Venture

Webbiquity

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role.

Best Reads To Start 2022

Biznology

Welcome to 2022! T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. They are listed in no particular order or reading preference.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Content Marketing Institute

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading → Company News

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Are SEO Ultimate Guides Dead? Yes & No. Here’s Why

seo.co

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts.

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Top Content Marketing Tools

Anyword

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads.

Tools 83

7 Situations Where Intent Data Can Lead to 5x Faster Sales Cycles

SalesIntel

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? You are probably thinking, “If there were such a thing, I’d be closing hundreds of deals every month.” ” Enter Buyer Intent data.

The Best Live Email Examples to Inspire Your 2022 Strategy

Litmus

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How to Predict Your Content’s ROI and Impact On Revenue

MarketMuse

Francis Brero shares his views on fractional revenue attribution and its use as a benchmark in measuring content success or making marketing decisions. Webinars

Get Started with Modular Building in Litmus: Webinar Recording and Q&A

Litmus

We’ve been talking a lot about modular building lately—and that’s because it’s helped us save a lot of time coding. As in, build-emails-in-half-the-amount-of-time time saved.

Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

Search Engine Journal

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal. News SEO

3 Areas Where AIops Excels - and 2 Where It Still Falls Short

What Works - What Doesn't

AIops speeds IT discovery and troubleshooting, but it isn't magic. And operations staff must still prepare the data for machine learning and manually solve some issues.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Google Answers Why Entire Top 10 is “Stolen” Content via @sejournal, @martinibuster

Search Engine Journal

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results The post Google Answers Why Entire Top 10 is “Stolen” Content appeared first on Search Engine Journal. News SEO

DivvyHQ vs. Skyword: Comparing Content Marketing Platforms

DivvyHQ

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of platforms that truly serve as a complete, content operations system for enterprise brands.

The Only Shopify SEO Checklist You Need To Rank Your Site via @sejournal, @madmanick

Search Engine Journal

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You Need To Rank Your Site appeared first on Search Engine Journal. SEO Shopify

How to Be More Creative: Your Guide to Unlocking the Potential of a Creative Thinker 

Bannersnack

15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. In my case, I have a voice that will free up every public space, and my paintings were always abstract, but still, I was no Kandinsky.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Ultimate Keyword Research Guide for SEO

SEMrush

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today. Keyword Research

The Journey to Effective ABM: Conducting a Diagnostic Assessment

LeanData

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa.

Content Operations Fact Sheet

Content Science Review

Content operations is the behind-the-scenes work of managing content activities. Get fast facts about the people, processes, and technology involved. Fact Sheet

SEO For Homebuilders: How Construction Companies Rank In Search via @sejournal, @drumming

Search Engine Journal

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead. The post SEO For Homebuilders: How Construction Companies Rank In Search appeared first on Search Engine Journal. Local Search SEO

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What’s New With Albacross in January

Albacross

2022 has started with many new exciting features and improvements taking place on Albacross. We’ve listed the major new product features and integrations in this post – check them out below. ??Workflows Workflows & Integrations. New integration with Microsoft Teams.

Web Team Project Prioritization Frameworks To Set SEO Up For Success via @sejournal, @s_watts_seo

Search Engine Journal

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks. The post Web Team Project Prioritization Frameworks To Set SEO Up For Success appeared first on Search Engine Journal. Enterprise SEO Web Development

What’s New With Albacross in January

Albacross

2022 has started with many new exciting features and improvements taking place on Albacross. We’ve listed the major new product features and integrations in this post – check them out below. ??Workflows Workflows & Integrations. New integration with Microsoft Teams.

Google Analytics Usage Made Illegal by Austrian Data Protection Authority

Convert

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How Do Marketing and Sales Effectively Align with Intent Data?

TrueInfluence

Regardless of how large and established a company is, aligning marketing and sales teams is essential. Around the same time last year, we posted this True Influence article describing how intent data can create a positive difference in marketing and sales alignment.

11 Ways to Set Your Marketing Automation Platform up for Success in the New Year

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s a new year, and every January serves as a fresh start—an opportunity to set your intentions and some goals for the year. I know in my work life, it’s a good reset, too.

2021 Year-End Wrap-Up: How Our Customers Used Conductor

Conductor

2021 proved to be an eventful year, but we’re proud to report that we continued to drive the rate of innovation within the search industry through a variety of core product feature updates to Conductor.