Mon.Oct 10, 2022

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B2B SaaS Marketers Win Big with Outsourcing Content Creation

ClearVoice

Is your SaaS business ready to step into content marketing? Don’t build an in-house content team just yet. Consider outsourcing first if you need effective content created fast, reliably, and on a budget. This post explores why most successful businesses outsource their content creation—and how you can follow suit. What is SaaS content marketing? . Software as a Service (SaaS) content marketing involves strategies that research, create, and promote relevant content.

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Link Building: Reduce The Risk, Maximize The Reward via @sejournal, @sejournal

Search Engine Journal

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine Journal.

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Holiday Email Campaigns: The Concise Guide You Can Bookmark

Benchmark Email

Inflation, global recession, and other economic issues mean that this holiday season may not be like last year’s. However, holiday sales growth is mostly driven by emotional instinct rather than any monetary aspect. Therefore, retailers and marketers will continue to scramble to attract customers and get high conversions in this most lucrative time of the… The post Holiday Email Campaigns: The Concise Guide You Can Bookmark appeared first on Benchmark Email.

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How To Tell A Better Business Story

Stevens & Tate

A critical key in modern marketing is storytelling. Now, anyone can generate and tell a story. For it to be effective, however, it needs to convey a meaningful message to your audience. Simply put, you need to tell a better business story. The Meaning Behind the Story. There is some question as to why you need to tell your story in the first place. Who is interested in the history of your company?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Bitrix24 Review

The Daily Egg

CRM software is an important tool for any business looking to maintain and manage key information about customers and potential clients. Bitrix24. The post Bitrix24 Review appeared first on The Daily Egg.

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VistaPrint Review

The Daily Egg

VistaPrint is a direct mail service that helps small businesses create expertly designed products. From business cards and stickers to signs and. The post VistaPrint Review appeared first on The Daily Egg.

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How to Power Authentic Marketing with Content

DivvyHQ

When it comes to marketing, authenticity is key. Today's audiences can spot "fake" a mile away. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. So if you're looking to create a connection with your customers, start with content that delivers genuine value.

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More than 60% of B2B marketers say martech stack is too complex

Martech

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That complexity is a result of increasing challenges when it comes to collecting, orchestrating and utilizing data. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad.

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Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) via @sejournal, @PayPerMitch

Search Engine Journal

Scale your location landing pages and maximize your output without sinking too much resources into it. Here's how to do it, step by step. The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Ways to Increase Your Brand Visibility

Oktopost

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. Visibility is a key precondition when it comes to generating engagement. Visibility is obviously linked to awareness, but it’s important to understand that they’re two different concepts.

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Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content

Search Engine Journal

Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content appeared first on Search Engine Journal.

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5 tips to guarantee sellers use the freshest sales content

Seismic

Sales teams are under immense pressure to close deals and meet quotas. In the process, they often rely on content and collateral that may be outdated or no longer accurate. Old branding reflects poorly on the organization, and outdated product information confuses buyers. Even worse, sellers often waste time looking for content and attempting to tailor old materials to current needs.

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Versium Receives 2022 Best of Redmond Award

Versium

REDMOND, WASH. OCTOBER 10, 2022 Versium has been selected for the 2022 Best of Redmond Award in the Software Company category by the Redmond Award Program. Each year, the Redmond Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Bionic is a Digiday 2022 Technology Awards Finalist

Bionic

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards for the launch of our media planning + buying platform. About the Award. The Digiday Technology Awards recognize the technology modernizing media and marketing. Being named a finalist means that the work stood out among hundreds of submissions.

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7 Steps to Plan a Successful Event: Lessons Learned from INBOUND '22

SmartBug Media

After two years of virtual-only events, 2022 was the year of the comeback for in-person events. HubSpot’s annual INBOUND conference was one of those to invite in-person attendees back. During the last two years, INBOUND was completely virtual, which only increased the excitement around returning in-person this year. As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company.

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7 Proven B2B Strategies To Fill Your Pipeline with Qualified Leads

MarketJoy

The strength of your sales pipeline influences how much revenue you generate this week, month, or quarter. You need to know how to manage it and ensure it never runs dry of leads. But effective sales pipeline management goes well beyond filling your pipeline with new leads. If you’re spending your time and your marketing dollars talking to people who don’t need or can’t afford what you’re selling, then you’re simply flushing your money down the toilet.

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8 signs your low-code platform is overpromising and underdelivering

Versium

Despite the rapid rise in no-code/low-code platform usage, IT still has to step in too often. Watch for these red flags that mean these solutions aren't hitting the target - Versium's Kevin Marcus weighs in.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 free AI SEO tools that immensely help you rank your content higher

Valasys

There is no doubt that Digital Marketing is a highly competitive field. One always has to be aware of the ongoing trends and use specific keywords to maintain a high ranking and increase overall traffic. In such predicaments, SEO tools get in the picture. In former times, traditional SEO tools took hours and days of keyword research. But at the end of the day, you would only get surface-level or cropped up data.

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Why Account Based Marketing Is So Important in 2022 and 2023

KEO Marketing

Imagine a football stadium filled to capacity. Somewhere in those 100,000 people, there are 20 people that fit the profile of your ideal customer. You know that if you could get in front of that select group and engage with them, you could probably close a fair number of deals.… Read More. The post Why Account Based Marketing Is So Important in 2022 and 2023 first appeared on Inbound Marketing | B2B Marketing.

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Misinformation and Disinformation Roundup: Impact on Health, What Twitter Could Do Better, White House Plans, and More

Content Science Review

There are many promising developments in the fight against misinformation and disinformation. See the latest progress in this roundup.

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Halloween Special: A Spooky Sales Horror Story

Hubspot

Listen closely and I'll tell you a tale. Of an epic and gruesome salesperson fail. Heed my warning and you won't face doom. When dealing with leads, don't ever assume. Where it all began. Once, I encountered an exciting lead that was a great for HubSpot. It seemed like the cards were in my favor that day. but I never suspected how horribly things could go.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data People Summit Virtual

Ataccama

Become a data expert. Get your ticket now.

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Reputation Celebrates Social Media #1 Ranking in G2 Awards and Announces Availability of Social Publishing Free Trial

Nuvi

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Careers at BDB: Oliver Brewood

BDB

As part of our #CareersatBDB series, we wanted to introduce you to Oli, our Executive Director of Operations at BDB. From having an interest and passion in all things digital from a young age to developing his role and responsibilities throughout his time at BDB, Oli’s career path has been quite unique! Give Oil’s Careers video a watch to learn more about his journey!

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Google Clarifies Product Review Best Practices via @sejournal, @martinibuster

Search Engine Journal

Google's best practices on how to write product reviews was updated with new examples and more precise wording. The post Google Clarifies Product Review Best Practices appeared first on Search Engine Journal.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Marketer of The Month Podcast- EPISODE 085: Building and Measuring Success in SaaS With a Buyer Centric Model

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed TJ Macke for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with TJ and here’s what we discussed about – 1. Using team selling to make large enterprise account sales easier. 2. Gating content and how it affects your potential customers. 3.

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12 Tactics For Law Firm Content Marketing Success via @sejournal, @xandervalencia

Search Engine Journal

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing Success appeared first on Search Engine Journal.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world.