Tue.Jan 19, 2021

How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results.

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How to Build Marketing Resiliency With Technology

RockContent

When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter of claiming your piece of the pie. But when times are tough, we begin to see what those businesses are really made of.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates.

B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What is Product Experience and how brands are using PX

RockContent

The development of digital experiences that please the consumer is one of the major concerns of any CMO. The idea is to provide the audience with experiences appropriate to their characteristics and needs, motivating them to move towards the purchasing decision.

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Managed Hosting: what is it, which are the advantages and the 6 best options available on the market

RockContent

Does your company’s website or blog work the way you want, or are there many points for improvement? Paying attention to this is very important for your branding to be well built. Your website hosting is one of the factors that directly influence the brand image.

70% of Marketers Say Their Investment in Video will Increase in 2021

KoMarketing Associates

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.

Free email marketing tools that will make your day every day in 2021

Litmus

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions.

How to launch a ‘cut through’ content strategy in 3, 2, 1…

Inbox Insight

Our survey of B2B marketers revealed 53% use content marketing to grow awareness. While 88% are looking to produce more content this year. This means even more content to come up against when rallying for our audience’s attention.

Social Media Trends Report: Key Insights From Q4 2020

SocialBakers

In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021. Studies

A scalable lead generation platform drives local sales

ClickZ

30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Writing: How To Write and Order Different Types of Content

SEMrush

You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.

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Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea.

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How to make sure your marketing messaging always lands

Sprout Social

Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the average person is bombarded with hundreds of emails and thousands of social media posts per day.

What are the Market Size & Growth Prospects of the SEO Industry?

seo.co

In this detailed report, we examine the market size for SEO & digital marketing services in the United States and globally, including both services, software and ancillary services to internet marketing. The post What are the Market Size & Growth Prospects of the SEO Industry?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Top 6 Mistakes in Web Design Planning

SmartBug Media

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place.

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6 insider secrets for creating and selling fonts online

ConvertKit

Jump ahead. It’s easy for anyone to create and sell fonts online. 6 secrets to creating and selling fonts online. How to set up fonts in your ConvertKit Commerce store. Teela Cunningham spent every day as a graphic designer at an agency wondering if her days as an artist were numbered.

The Ultimate Guide to Account-Based Marketing (ABM)

Unbound B2B

Introduction. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and increase sales.

5 Tips to Humanize the Customer Experience with Automation

Televerde

People tend to think that the more technology they add to their customer experience, the less human-centric it becomes. This isn’t a baseless accusation. Over the years, we’ve seen automated prompts and machines replace call center representatives – and it’s not been a pleasant customer experience.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

New Feature: Smart Lead Distribution

ActiveDEMAND

For those on our Corporate Marketer package, the ability to move leads from marketing to sales using our lead claiming feature is crucial to improving accountability. Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople.

Interactive Marketing: Why It’s Time to Try It

Benchmark Email

Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads.

New Updates: Improved Previews and Easier Access to Subscribers

Optinmonster

At OptinMonster, we’re never satisfied with having a tool that’s “good enough,” and we refuse to give customers anything less than our 100% best. That’s why our team is constantly hard at work, updating OptinMonster and ensuring that it stays the top lead generation software on the market.

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8 Competitor Monitoring Strategies to Boost Your Marketing and Content

Vision6

Online commerce comes with fierce competition. Knowing your competitors, inside and out, is crucial for success. Competitor data harbours a wealth of information. Learn from their successes and failures. Analytics tools saturate the market.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.