Tue.Jan 19, 2021

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that the answer for your business could look very different. You might see results more quickly, depending on how much effort you put into strategy, production, and promotion.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off. Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Taking a step back, what exactly is “big data”?

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action.

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. Marketing must get involved.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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70% of Marketers Say Their Investment in Video will Increase in 2021

KoMarketing Associates

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. WARC recently published its “Marketer’s Toolkit” for 2021, and the statistics show that overall, most marketers (70%) say that their investment in online video will increase this year. About 19% said that it will at least stay the same, and only 3% stated that it will decrease.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action.

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Content Writing: How To Write and Order Different Types of Content

SEMrush

You need to keep in touch with customers through different channels and using various content formats. After reading this guide, you’ll be ready to plan your content production and create the most popular types of content, or order them from your writers more wisely.

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Social Media Trends Report: Key Insights From Q4 2020

Emplifi

In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Think about how you go about prioritizing and segmenting accounts. What things come to mind? Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Free email marketing tools that will make your day every day in 2021

Litmus

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Why? Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. However, we all know your strategy needs to adapt to your customer’s preferences. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business.

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Best Predictive Dialer Software

The Daily Egg

“I enjoy making hundreds of phone calls to strangers every day,” said no one ever. So, why not automate your outbound phone calling process instead of wasting hours and hours trying to call prospective customers? Especially when we have predictive dialer software available. This software is designed to connect sales agents with as many people […].

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Interactive Marketing: Why It’s Time to Try It

Benchmark Email

Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth dialogue that more closely mimics the way we engage with each other in real life. Fortunately,… The post Interactive Marketing: Why It’s Time to Try It appeared first on Benchmarkemail.

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A scalable lead generation platform drives local sales

ClickZ

30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation. Brands need an efficient platform to scale effective local lead generation efforts. In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Keyword Difficulty: How to Measure Ranking Possibility

SEMrush

A smart keyword research strategy balances both keyword difficulty and search volume to build a strategy that balances opportunity and the ease of ranking, and in this guide, we‘re going to help you to understand how to measure this and how to understand your site‘s potential to rank for any keyword.

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Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute.

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6 insider secrets for creating and selling fonts online

ConvertKit

Jump ahead. It’s easy for anyone to create and sell fonts online. 6 secrets to creating and selling fonts online. How to set up fonts in your ConvertKit Commerce store. Teela Cunningham spent every day as a graphic designer at an agency wondering if her days as an artist were numbered. With a creative director that constantly rejected her designs, she felt squeezed in both directions.

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8 Competitor Monitoring Strategies to Boost Your Marketing and Content

Vision6

Online commerce comes with fierce competition. Knowing your competitors, inside and out, is crucial for success. Competitor data harbours a wealth of information. Learn from their successes and failures. Analytics tools saturate the market. They promise to watch your competitors’ strategies so you don’t have to. But there are many simple ways to keep track of your competition.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top 6 Mistakes in Web Design Planning

SmartBug Media

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. Before the design or development stages even begin, it’s important to come up with a plan in order to create a website that attracts visitors and provides them with all the information they need. When it comes to planning a new web design, these are the top six mistakes you should avoid. 1.

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New Feature: Smart Lead Distribution

ActiveDEMAND

For those on our Corporate Marketer package, the ability to move leads from marketing to sales using our lead claiming feature is crucial to improving accountability. Today, we’ve added in some more features to help accommodate even more ways to distribute leads to salespeople. Marketing + Sales Accountability. Once the marketing department has generated the lead, it’s time for sales to take action.

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How to make the most out of your social data in 2021

Sprout Social

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

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How to Use Content to Grow Your Online Community (Webinar Highlights)

MarketMuse

You can grow your community with content. But you can also grow content via your community. Here's how. The post How to Use Content to Grow Your Online Community (Webinar Highlights) appeared first on MarketMuse.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What are the Market Size & Growth Prospects of the SEO Industry?

seo.co

In this detailed report, we examine the market size for SEO & digital marketing services in the United States and globally, including both services, software and ancillary services to internet marketing. The post What are the Market Size & Growth Prospects of the SEO Industry? appeared first on SEO.co.

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New Feature: Post to External Webhook

ActiveDEMAND

ActiveDEMAND now has a “Post to External Webhook” action available inside workflows. For those ActiveDEMAND Corporate Marketer customers who need to hook into a more rare CRM that we don’t have native integration with, we can send customer data in right from a workflow. Use Cases. Typically, most users will be using the “post to webhook” to post contact information to a 3rd party system which would usually be a CRM, but it could also be used to get data into more sp

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5 Tips to Humanize the Customer Experience with Automation

Televerde

People tend to think that the more technology they add to their customer experience, the less human-centric it becomes. This isn’t a baseless accusation. Over the years, we’ve seen automated prompts and machines replace call center representatives – and it’s not been a pleasant customer experience. There’s a right and wrong way to improve your customer experience with automation.

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5 Awesome Strategies to Increase Engagement with Gen Z and Millennials

DivvyHQ

If your target audiences include Gen Z and Millennials, your marketing approach needs to include a slew of new and updated tactics. Let's dig deep into what makes these unique audiences tick and learn how to engage them with guest contributor Elise Ingram of Hirewriters.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 Most Common SEO Scams

seo.co

Table of Contents. + We Guarantee a #1 Placement. + We Have THE SEO Secret! + Unsolicited Emails. + We Have Contacts At Google. + You’ll Get a Zillion Visitors To Your Site Per Day. + Our Link Building Is The Best. + Your Site Is Submitted to Hundreds of Search Engines. SEO is the ideal way to obtain high search rankings for your website organically.

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New Updates: Improved Previews and Easier Access to Subscribers

Optinmonster

At OptinMonster, we’re never satisfied with having a tool that’s “good enough,” and we refuse to give customers anything less than our 100% best. That’s why our team is constantly hard at work, updating OptinMonster and ensuring that it stays the top lead generation software on the market. And, today, we’ve got two fun product updates to announce: Campaign previews no longer use an iframe.

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Move from Crisis to Clarity in 2021.

OnMessage

“In the context of shifting markets, quickly aging business models, complex company politics, and conflicting pressured on the business, an increasing number of companies struggle to make a clear choice about what business they’re in.” — The Clarity Principle This quote is from an excellent book we encourage every leader to read: “The Clarity Principle” [.].