Marketing Insider Group
SEPTEMBER 16, 2016
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case […].
Contently
SEPTEMBER 16, 2016
My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye. Whether it’s fine print on a Dr. Bronner’s soap label, a recipe, or an Instagram caption, I question the accuracy of everything I read.
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Adobe Experience Cloud Blog
SEPTEMBER 16, 2016
Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. He was specifically looking for a PhD… someone who was poor, hungry, and driven of course. I was sold by the fact that you had “unlimited upside potential.” For a soon-to-be college grad, that sounded great.
Brandfolder
SEPTEMBER 16, 2016
What sets good marketers apart from the great ones? Well, realistically it’s many things, but among them is an insatiable desire to learn. Whether it’s making their way through an.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
SEPTEMBER 16, 2016
Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. Two hundred factors. That’s a lot to account for in your SEO strategy. And what’s more, the first 10 aren’t even about content—they all concern the details of your domain name.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
SEPTEMBER 16, 2016
Hello and welcome to a special episode of Video Marketing How-To! It’s been just over a year since I started putting these things together, so today I want to look at whether this video series was actually successful, or if my mom is the only person who really watches these How-Tos! First off is the big question – is anyone actually watching all these videos?
chiefmartech
SEPTEMBER 16, 2016
The following article is a guest post by Monica Georgieff , marketing manager at Kanbanize , a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing , I believe there are tremendous opportunities for marketers to borrow and adapt management ideas like this from the software community to master the digital dynamics of their evolving profession.
Sprout Social
SEPTEMBER 16, 2016
Marketing a niche product or targeting a very specific demographic can be daunting. At some point in their career, almost every marketer has had to communicate a message to a focused subset. It’s not always easy to identify a niche audience and engage with them on social. But the sooner you figure out where these folks are hanging out, the more successful you’ll be in the long run.
Leadspace
SEPTEMBER 16, 2016
Account-based marketing (ABM) has risen in popularity within the B2B marketing world for two primary reasons. First, it gets results. A survey by Demand Metric revealed 60 percent of B2B businesses who adopt ABM see significant increases in revenue within the first 12 months. Another, by Altera, reported 97 percent of companies using ABM said it provided higher ROI than other marketing initiatives.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
SEPTEMBER 16, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Hubspot
SEPTEMBER 16, 2016
Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. New technologies were being introduced. Consumers' habits were evolving. Things were different.
LeanData
SEPTEMBER 16, 2016
Some people dream of writing a book. Trish Bertuzzi is not one of them. Becoming an author was not on her bucket list. “I did not enjoy writing a book, and I’m never doing it again,” said Bertuzzi, laughing. “I’m not your typical author who can’t wait to do a full book tour. That’s just not me.”. Bertuzzi, though, very much had a book inside her. She is the president and chief strategist of The Bridge Group , an inside sales consulting and implementation firm.
Hubspot
SEPTEMBER 16, 2016
Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it's much easier to capture and maintain the attention of your audience. However, creating well-designed infographics that actually help increase your traffic can be quite the process. With so much information, where do you start?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Akoonu
SEPTEMBER 16, 2016
You may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you're implementing an ABM strategy.
Hubspot
SEPTEMBER 16, 2016
Running an agency is a tough business. You're constantly balancing new business development, creativity, employee management, legal concerns, invoices, new tools. the list goes on and on. With so many responsibilities, how do you know what to prioritize? Wouldn't it be nice to know what your clients think you should focus on? We rounded up some pieces of advice from a few marketing executives and CMOs to help you handle the many varied demands of running an agency. 7 Pieces of Agency Advice from
DivvyHQ
SEPTEMBER 16, 2016
We’re now 8 weeks in on our blog series, My Favorite Content Marketing Video. For a recap of previous videos, check the bottom of this post. There are many more to come, including this week’s video from Paul Roetzer , Author of The Marketing Agency Blueprint and Founder of his agency, PR 20/20. Why not subscribe to get notified of upcoming videos!
LeanData
SEPTEMBER 16, 2016
Some people dream of writing a book. Trish Bertuzzi is not one of them. Becoming an author was not on her bucket list. “I did not enjoy writing a book, and I’m never doing it again,” said Bertuzzi, laughing. “I’m not your typical author who can’t wait to do a full book tour. That’s just not me.”. Bertuzzi, though, very much had a book inside her. She is the president and chief strategist of The Bridge Group , an inside sales consulting and implementation firm.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
SEPTEMBER 16, 2016
Learn how one marketer achieved virality within a niche audience by creating a single, strategic piece of customized content.
LeanData
SEPTEMBER 16, 2016
Some people dream of writing a book. Trish Bertuzzi is not one of them. Becoming an author was not on her bucket list. “I did not enjoy writing a book, and I’m never doing it again,” said Bertuzzi, laughing. “I’m not your typical author who can’t wait to do a full book tour. That’s just not me.”. Bertuzzi, though, very much had a book inside her. She is the president and chief strategist of The Bridge Group , an inside sales consulting and implementation firm.
Lead Liaison
SEPTEMBER 16, 2016
Did you know that 52.5 percent of postcards are read by recipients ? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of sending a tangible piece of marketing material that delivers a message to the consumer without them having to open or do anything.
LEADership
SEPTEMBER 16, 2016
What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! This infographic created by Salesforce takes a look at the major differences between online and offline leads, and illustrates a more detailed picture of the costs and benefits of each one.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
SEPTEMBER 16, 2016
Here’s what you missed this week while you were taking all your orange clothes to the cleaners… The New York Times: That Cute Whale You Clicked On? It’s Doomed. Selected by Dillon Baker, associate editor. It’s a well-known fact that the internet loves cute, happy, positive things. It’s how content mills like LittleThings , which runs exclusively happy stories for “women in the heartland” on Facebook, can exist.
Biznology
SEPTEMBER 16, 2016
Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. Both are authoritative kindred spirits. But will Putin’s authoritative brand image have any impact on Trump’s political behavior?
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