Sun.Jan 23, 2022

Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

HubSpot Feature: Automating Referral Programs with HubSpot Workflows

Marketing Envy

You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database.

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Are Contextual Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.

7 Advanced Tips to Improve Your Email Marketing Campaigns

Vision6

Are you plugging away at email and finding that it’s not giving you the results you wanted? It might be time to try a more advanced approach. If you haven’t already, use these 7 tips to improve your email campaigns. Try conditional content.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] appeared first on Search Engine Journal. Link Building Webinar

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How Do I Get High Quality Backlinks in 2022?

seo.co

Link building has come a long way since the early days. Successful offsite SEO and link building is no longer a matter of quantity (though, quantity and regularly still play a role) so much as it is a matter of quality.

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10 Website Marketing Metrics You Should be Tracking

Visitor Queue

Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time.

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What Is a Google Broad Core Algorithm Update? via @sejournal, @RyanJones

Search Engine Journal

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post What Is a Google Broad Core Algorithm Update? appeared first on Search Engine Journal.

More Evidence that Marketing to Out-of-Market Prospects Really Matters

B2B Marketing Directions

Source: WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn't ignore "out-of-market" prospects. In a nutshell, my argument was as follows: At any time, most of a company's "good-fit" prospects are not engaged in an active buying process.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? appeared first on Search Engine Journal.

The 18 Best Marketing Strategies for 2021 (From the Experts)

Versium

Dillana Lim, CEO of data technology company Versium, recommended adopting a B2B2C approach by associating consumer attributes with business target lists. News Link b2b2c digital marketing marketing strategy thought leadership versium

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How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

Search Engine Journal

Google's recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In Google Ads? appeared first on Search Engine Journal. Paid Search

15 Best Marketing Interview Questions to Ask Marketers

Visitor Queue

Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

2021 on the Open Web: Outbrain Trends

Outbrain

As we kick off 2022, we decided to take a look back at the topics and people that were trending on the open web in 2021. While COVID-related information and coverage in Afghanistan dominated the news, escapism was essential.

Customer Rock Star Spotlight: Sarah Pease From FinLync

Terminus

Most memorable moments from our interview with Sarah: Sarah Pease is the VP of Global Marketing at FinLync , which helps forward-thinking treasurers advance to real time treasury in weeks. She’s also a Terminus rock star customer.

Listening to Our Partners: Results From the Outbrain Media Owner Survey

Outbrain

At Outbrain, the success of our partners is what drives us to deliver innovative products and outstanding service, supporting everyone from growing media players to the world’s leading media owners.

Discover new advancements in Query, YouTube publishing, Community, and SSO

SocialBakers

We’re constantly improving your platform experience. Check out the new product enhancements below! Product News

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.