Sun.Jan 23, 2022

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Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing?

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Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar. The post Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] appeared first on Search Engine Journal.

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How Do I Get High Quality Backlinks in 2022?

seo.co

Link building has come a long way since the early days. Successful offsite SEO and link building is no longer a matter of quantity (though, quantity and regularly still play a role) so much as it is a matter of quality. In order to build the authority of your own site, you must leverage the authority of existing sites, and construct links that are meaningful in the eyes of users as well as search engines.

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Are Contextual Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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20 Best Lead Generation Tools to Get More Leads in 2022

Visitor Queue

It seems that every day a new B2B lead generation tool emerges as another falls off the map. But, there are a few lead generation tools that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is […]. The post 20 Best Lead Generation Tools to Get More Leads in 2022 appeared first on Visitor Queue Blog | Identify Website Traffic.

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More Evidence that Marketing to Out-of-Market Prospects Really Matters

B2B Marketing Directions

Source: WSJ Intelligence/B2B International Last September, I wrote a post discussing why B2B marketers shouldn't ignore "out-of-market" prospects. In a nutshell, my argument was as follows: At any time, most of a company's "good-fit" prospects are not engaged in an active buying process. Many of these out-of-market prospects are likely to be "in-market" at some time in the future.

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10 Website Marketing Metrics You Should be Tracking

Visitor Queue

Before you start any new type of marketing initiatives you should already be thinking about how you can track your success. Going back to Marketing 101 in school, you should be following the rules of SMART for goal setting. You remember; Specific, Measurable, Attainable, Relevant, Time. I always hated that last one, not making a […]. The post 10 Website Marketing Metrics You Should be Tracking appeared first on Visitor Queue Blog | Identify Website Traffic.

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Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said. The post Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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15 Best Marketing Interview Questions to Ask Marketers

Visitor Queue

Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]. The post 15 Best Marketing Interview Questions to Ask Marketers appeared first on Visitor Queue Blog | Identify Website Traffic.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

Search Engine Journal

Google's recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them? The post How Much Can You Trust Recommendations In Google Ads? appeared first on Search Engine Journal.

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The 18 Best Marketing Strategies for 2021 (From the Experts)

Versium

Dillana Lim, CEO of data technology company Versium, recommended adopting a B2B2C approach by associating consumer attributes with business target lists.

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2021 on the Open Web: Outbrain Trends

Outbrain

As we kick off 2022, we decided to take a look back at the topics and people that were trending on the open web in 2021. While COVID-related information and coverage in Afghanistan dominated the news, escapism was essential. Consumers devoured entertainment, celebrity gossip, and action-packed sports content online. Marvel maintained dominance with Eternals and Loki topping page views for movies and TV shows respectively while the top trending actor (Alec Baldwin) and athlete (Tiger Woods) made

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Discover new advancements in Query, YouTube publishing, Community, and SSO

Emplifi

We’re constantly improving your platform experience. Check out the new product enhancements below!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Customer Rock Star Spotlight: Sarah Pease From FinLync

Terminus

Most memorable moments from our interview with Sarah: Sarah Pease is the VP of Global Marketing at FinLync , which helps forward-thinking treasurers advance to real time treasury in weeks. She’s also a Terminus rock star customer. And we love providing a platform for our customers to share what THEY are passionate about and their knowledge around topics like hiring, productivity, branding, and ABM.

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7 Advanced Tips to Improve Your Email Marketing Campaigns

Vision6

Are you plugging away at email and finding that it’s not giving you the results you wanted? It might be time to try a more advanced approach. If you haven’t already, use these 7 tips to improve your email campaigns. 1. Try conditional content. You might have spent hours crafting the perfect content for your email, but that doesn’t mean it’s right for your entire audience.

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HubSpot Feature: Automating Referral Programs with HubSpot Workflows

Envy

You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a visitor submitting a form is usually asked to refer others.

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Listening to Our Partners: Results From the Outbrain Media Owner Survey

Outbrain

At Outbrain, the success of our partners is what drives us to deliver innovative products and outstanding service, supporting everyone from growing media players to the world’s leading media owners. Beyond our day-to-day partner communications and product feedback loops, we also conduct a customer satisfaction survey twice a year with our publisher and media owner partners.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.