KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

ANNUITAS

NOVEMBER 30, 2022

Do you have a marketing professional on your list this year? If not, you should add one because we need the extra love! From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . We can’t speak for everyone but, we have taken the liberty of compiling a list of things that we think every marketing professional would love to receive this holiday season. .

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Planning Work Management Marketing Management High Quality Lead 130

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

NOVEMBER 30, 2022

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

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Video Marketing Content Leads Lead 133

Benchmark Email

NOVEMBER 30, 2022

Fostering engagement with prospects isn’t always easy. eCommerce brands need to know who their ideal customer is, what they need, and how to position their messaging in alignment with prospects’ preferences. The good news? With eCommerce conversion rates 0.65% higher during the holiday season, brands have access to invaluable lead information they can use to… The post 6 Marketing Goals to Keep Your eCommerce Leads Engaged After the Holidays appeared first on Benchmark Email.

eCommerce 115

eCommerce Leads Lead Marketing Qualified Leads 115

Search Engine Journal

NOVEMBER 30, 2022

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal.

Google 119

Google Analytics Ads Tools 119

The Marketing Blender

NOVEMBER 30, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy.

Social Media 104

Social Media Social Marketing Allocation Media 104

Search Engine Journal

NOVEMBER 30, 2022

A Googler remarked that links have "a lot less significant impact" today than they previously did in the past. The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.

Google 109

Google SEO 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Where and how we work and what and how we need to learn to be successful are evolving.

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Peer-to-peer Lead Ranking Communities User-Generated Content 98

Search Engine Journal

NOVEMBER 30, 2022

Ex-Googler Marissa Mayer says there's nothing wrong with Google Search, it's the web that's getting worse. The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search Engine Journal.

Google 105

Google SEO 105

HG Data

NOVEMBER 30, 2022

HG Insights hosted its inaugural customer event, HG Vision, on October 26th and 27th. Over 50 customers traveled to sunny Santa Barbara for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for Go-To-Market (GTM) motions. Experience HG Vision On Demand HG Insights … The post Experience: Vision 2022 Event On Demand appeared first on HG Insights.

Demand 98

Demand Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Search Engine Journal

NOVEMBER 30, 2022

Google says that disavowing random links that a tool has flagged is not a good use of time. The post Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time appeared first on Search Engine Journal.

Google 105

Google Tools SEO 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

NOVEMBER 30, 2022

Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .

Webinar Metrics 95

Webinar Metrics Advertisements Advertising Television marketing 95

Search Engine Journal

NOVEMBER 30, 2022

Google answers if a long article that is split into interlinked pages risks being seen as thin content. The post Google Answers If Splitting A Long Article Could Result In Thin Content appeared first on Search Engine Journal.

Google 104

Google Content SEO 104

Martech

NOVEMBER 30, 2022

More than 150,000 companies are Salesforce customers. Salesforce’s share of the CRM market is about 25%. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. I get it. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day.

Paid Search Agency 95

Paid Search Agency Business API Bandwidth 95

Search Engine Journal

NOVEMBER 30, 2022

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal.

Google 102

Google SEO 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Velocity Partners

NOVEMBER 30, 2022

I didn't think an AI writing tool could crank out a credible blog post. I was wrong.

Tools 101

Tools 101

Search Engine Journal

NOVEMBER 30, 2022

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.

PPC 100

PPC Keywords ROI SEO 100

Confessions of a B2B Marketer

NOVEMBER 30, 2022

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.

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Paid Search Agency B2B Marketing Companies B2B 52

Search Engine Journal

NOVEMBER 30, 2022

This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A Bad Client & How To Do It appeared first on Search Engine Journal.

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Advertising Agencies Paid Search Agency Ad Agencies SEO 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hannon Hill

NOVEMBER 30, 2022

In a recent blog post we shared how colleges and universities can build trust and stand out in an increasingly competitive higher ed marketplace by connecting with audiences through the art of storytelling. In this week’s blog post, we decided to go the “show, don’t tell” route and provide real-world story marketing examples from some of our clients.

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Examples Storytelling Trust Marketing Marketing 52

Search Engine Journal

NOVEMBER 30, 2022

Not sure which SEO metrics are useful and which aren't as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To Ensure Performance Tracking Matches Goals appeared first on Search Engine Journal.

ROI 85

ROI SEO Ad Agencies 85

Fount Media

NOVEMBER 30, 2022

The Email Marketing Appending List is a powerful way to create an email marketing list. This can be done by listing people who have subscribed to your newsletter and then sending them emails with the new content you’ve created. These contacts will appear in your inbox as soon as someone. The post How Email Marketing Appending List Will Fill Your Database With Thousands Of Leads appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Email Marketing Leads Lead Marketing Qualified Leads 52

Search Engine Journal

NOVEMBER 30, 2022

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search Engine Journal.

Google 75

Google Research 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hannon Hill

NOVEMBER 30, 2022

This November, we celebrated Bradley Wagner, our VP of Engineering, and congratulated him on 18 years with the company. We thanked him for his leadership throughout the nearly two decades at Hannon Hill, which helped make the firm one of the leaders in the higher education CMS space today. In honor of this milestone, we decided to interview the man behind the product and share his story with you by asking him the following questions about his journey.

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Education Product Companies 52

ClearVoice

NOVEMBER 30, 2022

If you’re like most marketing executives, you’ve started to think about 2023. Specifically, what your content strategy and content operations that support it will look like. One of the most important aspects of a successful content strategy is having a solid content operations process in place. A smooth content production process will save you and your staff time and energy.

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Outgrow

NOVEMBER 30, 2022

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Shoham Eckhaus for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Shoham and here’s what we discussed about – 1. Building an effective marketing funnel for B2B. 2. Capturing and converting leads with little effort. 3.

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Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52