Wed.Nov 30, 2022

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Data-Driven Marketing: Keeping and Maintaining Data That Matters

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing. As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard.

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Why Emotional Marketing Beats Promotion By 2X

Marketing Insider Group

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ” This Maya Angelou quote applies to marketing as well.

Promotion 260
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Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space.

Report 202
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Digital Personalization Trends for This Year

Marketing Insider Group

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game?

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How To Repurpose Video Content for Bigger and Better Results

Content Marketing Institute

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

More Trending

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Moosend Review: Is This the Best Email Marketing Tool for Beginners?

Single Grain

In this comprehensive Moosend review, I’ll be looking at a platform that’s often thought of as one of the best email marketing software for anyone using email to grow their businesses.

Review 83
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How to Develop and Launch a Successful Video Marketing Strategy

Outgrow

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. .

Outgrow 109
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What Are E-A-T and YMYL in SEO? How to Optimize for Them

SEMrush

E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know. SEO Copywriting

Google 109
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Experience: Vision 2022 Event On Demand

HG Data

HG Insights hosted its inaugural customer event, HG Vision, on October 26th and 27th.

Demand 75
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Top 8 SEO Certifications (Free & Paid)

SEMrush

SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates. What is SEO

Course 107
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The top 7 benefits of social media marketing

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business.

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Creator marketing: Why it’s a must and how to differentiate your brand

Sprout Social

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

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Google Adds 2 New Metrics To GA4 Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal. News Tools

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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An AI writing tool wrote this post. Really.

Velocity Partners

I didn't think an AI writing tool could crank out a credible blog post. I was wrong

Writing 87
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Social Media Content Strategy: From Start To Finish via @sejournal, @JuliaEMcCoy

Search Engine Journal

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal. Social Media Social Strategy

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Why Search Intent Must Be the Foundation of Your SEO Strategy

Spiralytics

In the digital age, every business tries hard to impress its target audience and supersede competitors. As a result, companies invest in SEO tactics that attract more traffic. But this doesn’t necessarily bring in relevant ready-to-convert traffic.

Intent 84
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Google: Links Have Less Impact Today Than In The Past via @sejournal, @martinibuster

Search Engine Journal

A Googler remarked that links have "a lot less significant impact" today than they previously did in the past. The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal. News SEO

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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6 Marketing Goals to Keep Your eCommerce Leads Engaged After the Holidays

Benchmark Email

Fostering engagement with prospects isn’t always easy. eCommerce brands need to know who their ideal customer is, what they need, and how to position their messaging in alignment with prospects’ preferences. The good news?

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Ex-Googler Answers Why Google Search is Getting Worse via @sejournal, @martinibuster

Search Engine Journal

Ex-Googler Marissa Mayer says there's nothing wrong with Google Search, it's the web that's getting worse. The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search Engine Journal. News SEO

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Kick-Start Your Salesforce Career with New Trailblazer Virtual Bootcamps

Salesforce

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years.

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Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time via @sejournal, @martinibuster

Search Engine Journal

Google says that disavowing random links that a tool has flagged is not a good use of time. The post Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time appeared first on Search Engine Journal. News SEO

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Brandfolder Feature Roundup: December 2022

Brandfolder

Our team is in full holiday mode and we’re so excited to share the great new features our team has been working on. From Content Automation changing how teams scale

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Google Answers If Splitting A Long Article Could Result In Thin Content via @sejournal, @martinibuster

Search Engine Journal

Google answers if a long article that is split into interlinked pages risks being seen as thin content. The post Google Answers If Splitting A Long Article Could Result In Thin Content appeared first on Search Engine Journal. News SEO

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How Email Marketing Appending List Will Fill Your Database With Thousands Of Leads

Fount Media

The Email Marketing Appending List is a powerful way to create an email marketing list. This can be done by listing people who have subscribed to your newsletter and then sending them emails with the new content you’ve created. These contacts will appear in your inbox as soon as someone.

Media 52
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8 Signs It’s Time To Fire A Bad Client & How To Do It via @sejournal, @AdamHeitzman

Search Engine Journal

This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A Bad Client & How To Do It appeared first on Search Engine Journal. Agency Marketing SEO

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Enabling a culture of knowledge sharing: The role of technology

Seismic

Over the years, we’ve partnered with thousands of companies to help them enable their organizations with the skills, content, tools, and insights they need to grow. During this time we’ve noticed how important a culture of knowledge sharing is to enablement.

FAQ 52
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Google: Noindexed Pages Do Not Impact Crawl Budget via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal. News SEO

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How to Create Thought Leadership Content to Boost Brand Authority

DivvyHQ

Don't overlook the importance of thought leadership content - it can be a game-changer for your brand authority.

Brand 80