Thu.Dec 01, 2022

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Using Engagement Analytics to Improve Your ABM Strategy


Account-based marketing (ABM) initiatives feature personalized outreach to contacts at target accounts. As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. .

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How to Craft a Messaging and Positioning Strategy for Your Brand


A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not.


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Upcoming Release: Improving the Research Experience and More


On November 30, 2022 Katy Nardozzi, MarketMuse Head of Product, and Roy Jenks, MarketMuse Director of Customer Success, provided a sneak peak of upcoming changes to the platform: Content planning: Create a content… Product

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7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Search Engine Journal

Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal. Local Search

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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LinkedIn Marketing Strategy: 17 Tips for 2023


More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms.

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More Trending

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7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Content Marketing Institute

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading → Company News

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A New Era Of Google Search: What It Means For SEO via @sejournal, @martinibuster

Search Engine Journal

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

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The Ultimate Guide to Content Reporting


You probably know the feeling. That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports going to tell a good story?

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6 Ways To Engage Your Organic Search Traffic On Social Media via @sejournal, @GaryLHenderson

Search Engine Journal

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal. Facebook SEO

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Your holiday checklist for campaign success


Let’s face it, while the holidays can be wonderful they can also be really stressful. And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most.

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6 Underutilized Instagram Features for Small Businesses


With 1.38 billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. .

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Jacob Frese Brings His Digital Marketing Specialty to ER Marketing’s Digital Team

Navigate the Channel

Kansas City, Mo. – ER Marketing is pleased to announce Jacob Frese joined the agency as Director of Digital. Frese was most recently a digital marketing specialist with a national company that addresses insurance needs for small business owners.

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Make your growth strategy human

G2M Solutions

Authentic relationships and buyer trust are at an all time low. The Pandemic forced us apart, we resorted to digital tactics to stay connected to each other, to our loved ones, to our colleagues - and of course to our leads and prospects. And in the process we have burnt them.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Maximize Your Impact on New Email Subscribers From Holiday Campaigns


Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work—just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate.

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Why Everyone In Your Business Wins With SEO via @sejournal, @HelenPollitt1

Search Engine Journal

SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In Your Business Wins With SEO appeared first on Search Engine Journal.

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Best Practices for Transcribing Business Cards and Contact Information

Lead Liaison

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes.

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The Rise of Corporate Trolling in Social Media


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Corporate trolling in social media is on the rise.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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8 Creative Real Estate Marketing Ideas And Examples via @sejournal, @atuljindal01

Search Engine Journal

From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real Estate Marketing Ideas And Examples appeared first on Search Engine Journal. Content Marketing Vertical SE

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Hyundai of Louisville Plus Conversica


The Automotive Sales industry has evolved rapidly over the past decades years—driven largely by changes in consumer habits. Customers are increasingly likely to start their journey online.

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Finance Marketing: How To Form A Successful Content Strategy via @sejournal, @sejournal

Search Engine Journal

This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A Successful Content Strategy appeared first on Search Engine Journal.

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The Art of Writing a Magnetic Subject Line for Email + 30 Examples


Are you struggling to come up with a catchy subject line for your emails? Well, you’re not alone. An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Unleash Precision Targeting with DealSignal: the #1 ZoomInfo Competitor


Consumers face a dizzying array of choices for products and services, and for businesses it has never been so important to attract and retain new customers. With so many options in a rapidly expanding marketplace consumer expectations have risen, and personalization is at a premium. .

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What is brand affinity and how can you build it?

Blend Marketing

The B2B buying journey is evolving. Buyers are losing trust in companies and seeking out trustworthy sources to make buying decisions. Adopting a customer-first mindset puts you in the perfect position to build trust with your audience, which in turn, builds affinity with your brand.

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Coach Bobby's Sales Comp Holiday Gift Guide 2022 | Varicent


It’s the most wonderful time of the year, meaning there is no time for inefficiencies. To celebrate the holiday season, our Coach Bobby has curated the best sales performance management-related gifts so you can be the top gift-giver on your team. Incentive Compensation

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How to Measure Transactional Email Performance


Measuring transactional email performance gives you insight into your email program's health. Learn which deliverability metrics to track. The post How to Measure Transactional Email Performance appeared first on SendGrid. Email Marketing Technical

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Ixiasoft and Acrolinx on How Technical Content Creators Can Save Time and Duplicated Effort 


Publishing substantial volumes of technical content is a hard grind. In organizations with large teams and complex review workflows, the process can be time-consuming and frustrating.

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Twitter Now Puts Recommended Tweets In Everyone’s Feeds via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on Search Engine Journal. News Twitter

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Best-in-Class Account ID. For Free. For Real!


With 98% of web visits being unknown, operating without an account identification tool means you’re missing out on numerous opportunities. Luckily, Demandbase Account ID Free Edition is here to help. The post Best-in-Class Account ID. For Free. For Real! appeared first on Demandbase