Webbiquity

MARCH 8, 2022

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

Vision Edge Marketing

MARCH 8, 2022

A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity. And that is the focus of this episode of What’s Your Edge?

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

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Cost High Quality Lead CAN-SPAM Buyer Personas 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ANNUITAS

MARCH 8, 2022

The usage of chat tools has increased by 67% from 2018 to 2020. Customers are becoming increasingly comfortable using chat and oftentimes prefer chat to an email or online form. And while a majority of companies see the value of chat ( a recent report by Drift found that 74% of its survey respondents were planning to add a chat solution to their marketing strategy) unfortunately, most companies aren’t maximizing their investment.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

Search Engine Journal

MARCH 8, 2022

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

Marketing Report 124

Marketing Report Content Marketing Content Search Marketing 124

Zoominfo

MARCH 8, 2022

Scenario Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation. Assess their responses and take appropriate corrective actions to save the account.

Customer Surveys 100

Customer Surveys Marketing 100

Content Marketing Institute

MARCH 8, 2022

A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire.

Examples 121

Examples Studies Tips Brand Identity 121

Zoominfo

MARCH 8, 2022

Scenario For customers with low product usage, it’s better to get ahead of possible problems midway through a contract, rather than waiting for the client to ask for a refund or decline to renew. To avoid down-sell and preserve the account, initiate a mid-cycle conversation with the customer and swap or add products and services in exchange for features with low use.

Product 100

Product Features Spending Conversion 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

MARCH 8, 2022

Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website. The post 3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them appeared first on Search Engine Journal.

SEO 120

SEO Marketing Websites 120

Zoominfo

MARCH 8, 2022

Scenario When customers aren’t using the full scope of the product they’re paying for, there’s a down-sell risk. Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Then deploy customer messaging highlighting the benefits and value of those features to show them how they can derive maximum value from their subscription.

Features 100

Features Automation Campaigns Product 100

Benchmark Email

MARCH 8, 2022

With everything going digital, the number of emails sent and received globally per day is estimated to be around 333.2 billion and may increase to over 376.4 billion by 2025. But, are these emails just for casual communication among friends? Absolutely not! They’re also one of the best ways to make sales online. The return on investment… The post Using AI For Email Personalization: A Complete Guide appeared first on Benchmark Email.

Personalization 119

Personalization Advertising Benchmark Best Practices Marketing Automation 119

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. At ZoomInfo, we recognize five distinct stages of a lead lifecycle: identify, qualify, connect, close and expand.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Zoominfo 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 8, 2022

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. . The post Are XML Sitemaps A Google Ranking Factor? appeared first on Search Engine Journal.

Google 117

Google SEO 117

Conductor

MARCH 8, 2022

The SEO industry is rapidly changing. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Search Engine Journal

MARCH 8, 2022

Google's John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach. The post Internal Linking is Super Critical For SEO appeared first on Search Engine Journal.

SEO 116

SEO Google 116

Martech

MARCH 8, 2022

What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. To determine this researchers examined aggregate app behavior and first-party data, app SDK data and survey data.

Merchandising 105

Merchandising Mobile Advertising Aggregators Mobile Marketing 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 8, 2022

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console - such as clicks, impressions, and positions. The post How Google Search Console Tracks ‘People Also Ask’ Performance Data appeared first on Search Engine Journal.

Google 114

Google Impressions Positioning SEO 114

Martech

MARCH 8, 2022

Tatiana Perebeinis, the chief accountant for SE Ranking, an SEO platform, died under Russian attack in Ukraine on Sunday. With her two children, Alise and Tatiana (nine and 13 years old respectively) and a man, she was attempting to leave Irpin, Ukraine, when Russian forces opened fire, according to reports. Tatiana Perebeinis, chief accountant for SE Ranking.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Linkedin Statistics 98

Search Engine Journal

MARCH 8, 2022

Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports. The post New Google Blog Series About Search Console & Data Studio appeared first on Search Engine Journal.

Google 114

Google Tools 114

DivvyHQ

MARCH 8, 2022

If your company has nailed your customer experience, you shouldn't ever have to actually talk to customers, right? Of course not. Inevitably, things go sideways and you have to have a difficult conversation with a pissed off customer. This situation exemplifies the disconnect between how companies tackle customer experience and how they tackle customer relationships.

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Course Conversion Paid Search Agency Companies 99

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 8, 2022

International Women's Day is an important reminder that it's time to #BreakTheBias. These women recommend some ways you can get started. The post 10 Women In SEO & Marketing On How To #BreakTheBias appeared first on Search Engine Journal.

SEO 108

SEO Search Marketing Marketing 108

Salesforce Marketing Cloud

MARCH 8, 2022

When it comes to women and leadership, the paradox — and the data — are clear. Companies recruit men and women in near-equal numbers out of college. In fact, they’ve outnumbered men in the workforce every year since 1990. When it comes to leadership skills, women consistently score higher than men in key competencies, like taking initiative and driving for results.

Companies 98

Companies High Quality Lead Lead Ranking Lead Scoring 98

Search Engine Journal

MARCH 8, 2022

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts. The post Upwork Suspends Operations In Russia appeared first on Search Engine Journal.

Education 104

Education 104

OnMessage

MARCH 8, 2022

The business world we operate in today is driven by instantaneous communication. Employees, partners and customers now have immediate access to the messages being delivered by your organization — internally and externally. And the message you need them to hear. starts at the top. So, the question is: What’s the story coming [.]. The post Stories the C-Suite Must Share to Drive Organizational Performance. appeared first on OnMessage.

Organization 98

Organization Business 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

MARCH 8, 2022

Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners. The post Where Do We Even Begin With SEO For A Startup? appeared first on Search Engine Journal.

Startups 104

Startups SEO Link Building Ad Building 104

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Search Engine Journal

MARCH 8, 2022

You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap. The post On-Site Search Intent: 3 Powerful Ways To Increase Sales appeared first on Search Engine Journal.

Intent 100

Intent Webinar Metrics SEO 100