Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails
Litmus
JANUARY 11, 2022
We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently. While their effectiveness is the proven push people need to finish their online shopping, there is a whole world of upper-funnel shoppers with potential you may not be accessing as effectively as you could (and should).
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