Tue.Jan 11, 2022

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Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails

Litmus

We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently. While their effectiveness is the proven push people need to finish their online shopping, there is a whole world of upper-funnel shoppers with potential you may not be accessing as effectively as you could (and should).

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

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The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that picture fade away. For businesses, this means understanding their buyers and customers is more critical than ever.

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Report: A Disconnect Remains Between Martech Utilization and Data

KoMarketing Associates

Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets. Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Why? Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion. Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the bran

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How To Set Up a Content Scoring Process for Better Decisions

Content Marketing Institute

What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.

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Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Search Engine Journal

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.

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How Conversation Intelligence Software Helps Close Deals Faster

Zoominfo

Conversation intelligence software has quickly progressed from “nice to have” to an essential piece of the sales tech stack. Most teams who have tried conversation intelligence quickly understand how it enables sales reps to spend more time selling and helps them close deals faster. But for sales teams that haven’t experienced conversation intelligence firsthand, it can be hard to understand why so many reps consider it crucial.

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Google Can’t Provide Details About Core Algorithm Updates via @sejournal, @MattGSouthern

Search Engine Journal

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can't provide specific information. The post Google Can’t Provide Details About Core Algorithm Updates appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to bring empathy to your customer experience strategy

Martech

“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform.

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SEO Strategy: A Full Year Blueprint (+Template) [Ebook] via @sejournal, @mirandalmwrites

Search Engine Journal

Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search Engine Journal.

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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months).

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12 Ways To Use Content Marketing To Build Brand Awareness via @sejournal, @seocopychick

Search Engine Journal

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here's how. The post 12 Ways To Use Content Marketing To Build Brand Awareness appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 key elements of a successful ABM strategy

Martech

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers. When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard?

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Is It Better For SEO To Have Your Blog Onsite Or Off? via @sejournal, @mindyweinstein

Search Engine Journal

A reader asks whether it's better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better For SEO To Have Your Blog Onsite Or Off? appeared first on Search Engine Journal.

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How to leverage intent and engagement in the buying cycle

Martech

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have acces

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Build A Solid Foundation For SEO With Web Accessibility Requirements via @sejournal, @kim_cre8pc

Search Engine Journal

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For SEO With Web Accessibility Requirements appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Constant Contact acquires Australia-based Vision6

Martech

U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies.

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3 Unconventional CRO Tactics To Skyrocket Your Revenue  via @sejournal, @gwthhackguides

Search Engine Journal

Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue appeared first on Search Engine Journal.

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Full Circle Insights’ Journey Explorer Wins 2022 BIG Innovation Award

Full Circle Insights

SAN MATEO, Calif , Jan. 11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. . “The Journey Explorer is a unique solution in the MarTech industry, as it is the only tool on the market that allows ma

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What a Waste – How Much is Your Content Marketing Process Costing You?

DivvyHQ

Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money wasters, like realizing you paid for a video production twice. All this waste can add up over the course of a year and wreak havoc on budgets and your team's mental stability.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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SEO In 2022: 10 Important SEO Trends You Need To Know - Ep. 257 via @sejournal, @lorenbaker

Search Engine Journal

With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal.

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Tourism Ireland bets on marketing partnership with IMAX producer to bring back tourism

Martech

This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19 pandemic. But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Launching Ireland on IMAX.

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5 Best Trade Show Giveaways to Increase Leads

Visitor Queue

Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […]. The post 5 Best Trade Show Giveaways to Increase Leads appeared first on Visitor Queue Blog | Identify Website Traffic.

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How to Align Your Sales and Marketing Efforts Around Customer-centric Content

DivvyHQ

For business growth, sales and marketing teams should work together and take a hard look at customer experience. In this post, guest contributor Mary San Miguel discusses how to get sales and marketing aligned around the development of customer-centric content, and how this content strategy can help grow your customer base and increase your sales.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Say hello to Steph, RDW Account Executive

RDW Group

Join us in welcoming the newest Account Executive on our RDW team, Stephanie Nademlynsky. With a background in psychology and … The post Say hello to Steph, RDW Account Executive appeared first on RDW Group.

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Real Time Banter: Examining the tectonic shifts in the programmatic landscape

Liveintent

In our latest Real Time Banter episode, Helene Parker, founder and chief programmatic sensei of Helene Parker Consulting, proposes a drinking game: whether you’ve got coffee, tea, or another beverage of your choice, take a sip each time she says “testing.” That’s because — with the upcoming deprecation of third-party cookies and major changes in the programmatic marketing landscape — testing will be crucial to survival. “I’ve been in the industry for 10 years

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Don’t Sweat the Small Stuff – Automate It

PureB2B

Table of Contents Introduction Top Marketing Automation Uses in B2B Sales Prospecting Engagement and Lead Nurturing Qualification Summary. In the world of B2B sales, time is money. But it’s tough to juggle prospecting, lead nurturing, and other administrative efforts while attempting to speed the sales cycle and amp conversion at the same time. Luckily, marketing automation solutions are available to help alleviate these time-consuming challenges and give salespeople a more efficient means of hi