Tue.Jan 11, 2022

Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails

Litmus

We’ve all been the recipient of a cart abandonment email: those persistent reminders that let you know that you did not, in fact, complete your purchase of that sweater or new sneakers you had in your cart recently.

The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses.

Design 208

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Report: A Disconnect Remains Between Martech Utilization and Data

KoMarketing Associates

Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets.

Report 202

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Full Circle Insights’ Journey Explorer Wins 2022 BIG Innovation Award

Full Circle Insights

SAN MATEO, Calif , Jan.

How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI.

Does Uniqueness of Content Help Rankings? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal. News SEO

What a Waste – How Much is Your Content Marketing Process Costing You?

DivvyHQ

Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money wasters, like realizing you paid for a video production twice.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Search Engine Journal

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal. News Tools

How to Align Your Sales and Marketing Efforts Around Customer-centric Content

DivvyHQ

For business growth, sales and marketing teams should work together and take a hard look at customer experience.

Google Can’t Provide Details About Core Algorithm Updates via @sejournal, @MattGSouthern

Search Engine Journal

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can't provide specific information. The post Google Can’t Provide Details About Core Algorithm Updates appeared first on Search Engine Journal. News SEO

5 Best Trade Show Giveaways to Increase Leads

Visitor Queue

Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

12 Ways To Use Content Marketing To Build Brand Awareness via @sejournal, @seocopychick

Search Engine Journal

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here's how. The post 12 Ways To Use Content Marketing To Build Brand Awareness appeared first on Search Engine Journal. Content Marketing SEO

7 automations authors can use to connect with their fans and sell books

ConvertKit

When you get in the writing zone (or you’re on a deadline), everything else falls away for a moment. Your thoughts and ideas consume your mind—and your fingers can sometimes barely keep up. One thing you’re probably not thinking about in those moments?

SEO Strategy: A Full Year Blueprint (+Template) [Ebook] via @sejournal, @mirandalmwrites

Search Engine Journal

Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly. The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search Engine Journal. News SEO

Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Is It Better For SEO To Have Your Blog Onsite Or Off? via @sejournal, @mindyweinstein

Search Engine Journal

A reader asks whether it's better for SEO to house the blog on the website or to use a blogging platform and link to it. The post Is It Better For SEO To Have Your Blog Onsite Or Off? appeared first on Search Engine Journal.

Don’t Sweat the Small Stuff – Automate It

PureB2B

Table of Contents Introduction Top Marketing Automation Uses in B2B Sales Prospecting Engagement and Lead Nurturing Qualification Summary. In the world of B2B sales, time is money.

How to Empower Your SEO with XML Sitemaps

Conductor

As sophisticated as they are, search engines aren’t human—they’re technology. You have to speak their language if you want your website to rank prominently on search engine result pages (SERP).

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Build A Solid Foundation For SEO With Web Accessibility Requirements via @sejournal, @kim_cre8pc

Search Engine Journal

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For SEO With Web Accessibility Requirements appeared first on Search Engine Journal.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

6 Key Customer Service Channels That Improve Customer Experience

Salesforce

Digital customer service channels help service teams meet customer expectations for fast and flexible support. When call volumes reached unprecedented heights in 2020, organizations with digital channels in place helped more customers more quickly.

3 Unconventional CRO Tactics To Skyrocket Your Revenue  via @sejournal, @gwthhackguides

Search Engine Journal

Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue appeared first on Search Engine Journal. Digital Experience

5 Easy Steps to Create a Simple Customer Journey Map

GreenRope

5 Easy Steps to Create a Simple Customer Journey Map. Getting into the minds of customers is challenging. Yet, customers make the soul of your business. Identifying their needs and preferences helps customize the way you connect with them and promote your services, products, and experiences.

SEO In 2022: 10 Important SEO Trends You Need To Know - Ep. 257 via @sejournal, @lorenbaker

Search Engine Journal

With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022. The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal. SEJ Show SEO

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

10 Essentials Steps to Go Through When Planning Your Social Media Marketing Strategy in 2022

Bannersnack

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing plan these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

How to Set up Quality Lighting Fixtures at Your Home

Altitude Branding

If you are thinking of making your home as attractive as possible, you should make sure that you choose the right lighting fixtures for your home. Remember that your choice of lighting fixtures will really affect how your overall home design turns out.

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What’s New on nDash? Increase Pay & Sort by Date

nDash

Sometimes the scope of work changes mid-assignment. Maybe the goal of the assignment shifts, or the depth of information to cover changes. Either way, brands have been asking for a way to increase pay to writers — and we delivered!