Sun.Dec 12, 2021

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Google Ads Allows Stock Photos For Image Extensions via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you're no longer required to source your own visuals. The post Google Ads Allows Stock Photos For Image Extensions appeared first on Search Engine Journal.

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7 Tips for Automating Your Customer Onboarding Process

Vision6

Where would you be without your customers? Don’t worry, they’re not going to pack up and leave overnight. But it is important to keep them front of mind in all your decisions. For good reason: companies that lead in customer experience outperform their competitors by nearly 80%. So, how do you meet the needs of your new customers while still having time to run your business?

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Google Will Deindex Pages If Site Is Down For Several Days via @sejournal, @MattGSouthern

Search Engine Journal

Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. The post Google Will Deindex Pages If Site Is Down For Several Days appeared first on Search Engine Journal.

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How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers

ConvertKit

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Says No Penalty For Using Affiliate Links Without Markup via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup. The post Google Says No Penalty For Using Affiliate Links Without Markup appeared first on Search Engine Journal.

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Is The Quantity Of Images On Your Webpage A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

You may have heard or read that the number of images on your webpage can impact your Google search rankings. But is it true? The post Is The Quantity Of Images On Your Webpage A Google Ranking Factor? appeared first on Search Engine Journal.

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Brittany’s App of the Week: Game Ideas for Your Next Virtual Happy Hour

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. With many months of remote work under our belts, a lot of us WFH folk may be very familiar with the concept of virtual happy hours. At Heinz Marketing, we have continued to dedicate a small chunk of our Thursday afternoons to join a Zoom call that isn’t so work focused. Over the last year, we’ve continued to stay creative in the ways we can crack a laugh and unwind together with a variety of online after-hours games. .

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Are HTML Lists A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say. The post Are HTML Lists A Google Ranking Factor? appeared first on Search Engine Journal.

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SaaS Content Marketing Strategy – The Ultimate Guide

Outgrow

SaaS Content Marketing Strategy – The Ultimate Guide. As SaaS businesses crop up left right and center, standing out has become tougher. In this Saas content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Our Most Popular Posts of 2021

B2B Marketing Directions

This will be my last post of 2021, and I want to thank everyone who has spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find informative, thought-provoking and useful, and I've been immensely gratified by the attention and engagement this blog has received. I'm planning to make a few changes to this blog in 2022.