Search Engine Journal

NOVEMBER 14, 2021

John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away appeared first on Search Engine Journal.

Traffic 138

Traffic Google SEO 138

Unbounce

NOVEMBER 14, 2021

You’ve got your team. You’ve got your product. What else does your business need to succeed? Right— customers. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. It’s not like you have free money to give away to draw ’em in. . Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Search Engine Journal

NOVEMBER 14, 2021

Google's John Mueller confirms bolding important text in a paragraph can help your site's SEO as it allows Google to understand the content better. The post Google: Bolded Text Can Help Your SEO appeared first on Search Engine Journal.

SEO 137

SEO Google Content 137

B2B Marketing Directions

NOVEMBER 14, 2021

The predominant view of B2B buying is that it involves expensive and/or complex products or services, large buying groups and long buying cycles. In reality many B2B companies derive substantial revenue from other types of sales. That's why marketing leaders should define relevant buying scenarios as part of their planning for 2022. Most of the research and other literature relating to B2B marketing has focused on "high consideration" purchases that involve multiple decision makers, complex deci

Buy 94

Buy Planning Marketing Management Buying Cycle 94

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Webinar Metrics

Search Engine Journal

NOVEMBER 14, 2021

Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? The post Fresh Content As A Google Ranking Factor: What You Need to Know appeared first on Search Engine Journal.

Google 132

Google Content Best Practices SEO 132

Search Engine Journal

NOVEMBER 14, 2021

When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Domain 123

Domain Google SEO 123

Search Engine Journal

NOVEMBER 14, 2021

WordPress plugin by the makers of Astra Theme patched an XSS vulnerability that can lead to total site takeover and attacks on site visitors The post WordPress Template Plugin Vulnerability Hits +1 Million Sites appeared first on Search Engine Journal.

Template 119

Template Leads Lead Marketing Qualified Leads 119