Wed.Oct 20, 2021

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.

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Industrial Blogging Requires Commitment and Perseverance

Industrial Marketing Today

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging.


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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

10 Incredibly Useful Content Marketing Tips to Follow


Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Consultants Collective Profile: Kevin Jordan


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

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Powtoon CMO on Measuring the Return on Emotion in Marketing


The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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Finding the Best ZoomInfo Alternative: SalesIntel


ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better alternatives.

How Content Personalization Can Generate Better Leads


You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge.

What are Core Web Vitals and Why You Should Care?

Benchmark Email

When it comes to optimizing your website, you do so for various reasons. It’s important that your site is set up to generate leads, optimized for SEO, encourages more email subscribers so you can grow your email list, and that it provides an optimal user experience.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

The Guide to Sales Engagement


Engaging prospects and customers is a vital aspect of any sales process. But getting it right doesn’t come without its challenges.

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Instagram Lets Users Co-Author Content & Share Likes via @sejournal, @MattGSouthern

Search Engine Journal

Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal. Instagram News

Ideas for B2B Thought Leadership Content and Strategies to Stand Out

Launch Marketing

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

IndexNow Elicits Mixed Reactions Including Skepticism via @sejournal, @martinibuster

Search Engine Journal

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first on Search Engine Journal. News SEO

Negative SEO: Is Negative SEO (aka “Google Bowling”) Still Real in 2021?

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links.

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How to Go Viral on TikTok: 9 Pro Tips


Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do.

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SEO & Email Marketing: A Comprehensive Guide

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available.

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Episode 5 – 'What’s Wrong With Revenue?' There’s No Awareness Of The Prospect’s Buyer Journey

Square 2 Marketing

This show aired live on October 4, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? , we talked about the massive shift in the way prospects buy products and services today.

Google Search Quality Rater Guidelines Update


Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest via @sejournal, @mirandalmwrites

Search Engine Journal

Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest appeared first on Search Engine Journal. Digital Experience News

5 Ways to Generate More Leads Through Email Marketing


A healthy list is an email marketer’s best friend. But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

ConvertKit’s September 2021 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

SEO Mistake to Avoid: Not Submitting a Website XML Sitemap to Search Engines

Hinge Marketing

If you’ve ever asked yourself “Why is our firm’s website not appearing in search engine results?”, one possible answer may be that you haven’t created an Extensible Markup Language (XML) sitemap for your website and submitted it to search engines via Google Webmaster Tools and Bing Webmaster Tools.

Google For Creators Is Here To Help Publishers Get Found & Make Money via @sejournal, @mirandalmwrites

Search Engine Journal

The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.

7 Insider Tips to Increase Your Content Team’s Efficiency


Is your content marketing operation a well-oiled machine? Or is it more of a clunker, full of squeaky wheels? Sadly, there are a lot of clunkers out there. And it's not like they don't care about creating quality content.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

16 Reasons Why Social Media Is Important To Your Company via @sejournal, @coreydmorris

Search Engine Journal

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal. Social Media

Revenue Rockstars Advice from the State of MarTech Report


The Revenue Rockstars Series continued with a live-streamed advice from the State of MarTech report session from SharpSpring, Ascend2 CEO Todd Lebo, and Ocreative Chief Business Development Officer, Matt Koeppel. The session entitled, “ New Research: Why Your Results are Lacking & 3 Key Strategies for Success ” was especially exciting because it featured brand new agency marketing research data from Ascend2.

What purple vans and dinosaur taco holders have to do with Marketing

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ll never forget when I first noticed what I now know is The Baader-Meinhof Phenomenon , also known as Frequency Illusion. Though odd, this phenomenon has nothing to do with odds. I’ll explain in a minute.