KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

Personalization 220

Personalization Content Statistics Custom Publishing 220

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195

Resources Content Marketing Lead Gen Course 195

Zoominfo

OCTOBER 20, 2021

Most organizations know how to recruit active candidates. But when active candidates aren’t the right fit, how do you search beyond those already in the job market? Passive candidates with job security and a strong track record are traditionally more challenging to recruit. However, things are changing in the post-pandemic economy. According to CNBC , one in four workers is considering quitting their job.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” The problem is not. [ This is only a content summary.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Zoominfo

OCTOBER 20, 2021

Hiring people for senior management positions is one of the toughest tasks for a recruiter. Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult even in the best of times. Add to that the changing work culture in response to the COVID-19 pandemic and finding the right execs becomes an even harder task.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

OCTOBER 20, 2021

As coronavirus continues to plague the nation, the strength, durability, and spirit of each and every professional community continues to be tested. As a response, companies large and small have stepped up for their employees. While many companies have taken simple preventative measures like sanitizing the workspace, implementing a work-from-home strategy , or updating their sick leave policy, others have found creative ways to boost morale.

Amazon 130

Amazon Thought Leadership Twitter Work Management 130

Search Engine Journal

OCTOBER 20, 2021

Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user. The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal.

Content 134

Content 134

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Search Engine Journal

OCTOBER 20, 2021

Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table. The post PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest appeared first on Search Engine Journal.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness.

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Zoominfo

OCTOBER 20, 2021

Even with all the data recruiters have at their disposal, outreach to prospective candidates often begins with a cold email. In today’s labor market , it’s critical that recruiters do everything they can to maximize the chance that their emails will not only be opened and read, but acted upon. Here’s how recruiters can make an excellent first impression in their email outreach efforts and engage great candidates.

Personalization 100

Personalization Zoominfo Outreach Work Management 100

Search Engine Journal

OCTOBER 20, 2021

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands. The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal.

Social Media 119

Social Media Companies Media Impressions 119

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Think about it, how many times have you found yourself stuck on a work task and turned to the internet for assistance? If you’re like most of us, the answer is a lot. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

OCTOBER 20, 2021

Some in the search community feel IndexNow offers no value while others see it as the future of search indexing The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first on Search Engine Journal.

Communities 118

Communities SEO 118

Zoominfo

OCTOBER 20, 2021

New technology affects the way every industry operates and recruiting is no different. Over the last decade, the role of the recruiter has changed drastically thanks to advancements in web sourcing. While evolution is always a good thing, many in the recruiting world have wondered: is the act of strategic candidate sourcing dead? This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Search Engine Journal

OCTOBER 20, 2021

Link building metrics can help in many ways but can also work against you if you’re not careful. Here's what you need to know. The post 3 Key Types of Link Building Metrics & How To Use Them Successfully appeared first on Search Engine Journal.

Link Building 116

Link Building Ad Building SEO 116

Zoominfo

OCTOBER 20, 2021

HR departments often hire reactively — meaning they only seek to fill positions as they open up. Talent mapping is a powerful alternative. What Is Talent Mapping in Recruitment? Talent mapping is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. It bridges the gap between a company’s goals and the personnel they must hire to reach them.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Content Standard

OCTOBER 20, 2021

The traditional model of marketing has too often approached content as a series of isolated projects and assets making up a brand’s digital presence. In this approach, blog posts, social media posts, and other forms of content are evaluated based on their individual performance rather than their contribution to a larger campaign or marketing strategy.

Effectiveness 115

Effectiveness Thought Leadership Lead Ranking Content 115

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. To land top talent during an uncertain economic recovery, recruitment professionals have to go above and beyond to find and hire the best candidates in their business.

Effectiveness 100

Effectiveness Work Management Advertising Agencies Transparency 100

Martech

OCTOBER 20, 2021

“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.

Paid Search Agency 115

Paid Search Agency Work Management Customer Satisfaction FAQ 115

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? These are pretty common questions we hear from B2B companies when discussing their digital marketing strategies. Here is the TL;DR version: B2B firms should share content that their audience cares about.

Social Media 103

Social Media B2B Thought Leadership Paid Search Agency Companies 103

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Search Engine Journal

OCTOBER 20, 2021

The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence. The post Google For Creators Is Here To Help Publishers Get Found & Make Money appeared first on Search Engine Journal.

Google 107

Google Education Search Marketing Resources 107

SalesIntel

OCTOBER 20, 2021

ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better alternatives. SalesIntel is a ZoomInfo competitor that has emerged as the best alternative for customers who want a product like ZoomInfo but without any of its shortcomings.

Zoominfo 98

Zoominfo Best Practices Bombora Intent Data 98

Search Engine Journal

OCTOBER 20, 2021

Learn about checking your page size for SEO, including tips, tools, best practices, and why it's important. The post Checking Your Page Size for SEO: A Complete Guide appeared first on Search Engine Journal.

SEO 107

SEO Tips Practices Tools 107

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a bit of hard work, and time for the fruits of your labor to become reality.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outreach

OCTOBER 20, 2021

Engaging prospects and customers is a vital aspect of any sales process. But getting it right doesn’t come without its challenges. From workflow inefficiencies to communication gaps, tool sprawl, and data silos, you might be left wondering if it’s even possible to improve the impact of your customer-facing and revenue-generating teams. At the center of a multibillion dollar industry, the sales engagement platform is the force multiplier companies need to drive efficiency and improve results at e

Sales Cycle 98

Sales Cycle Efficiency Process Generation 98

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. But don’t let that make you complacent! While successful negative SEO attacks are VERY rare, they can still have a massive negative impact on your site and traffic.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

MindFire

OCTOBER 20, 2021

From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger, who tells his amazing life story. Find out how the CEO of The Best Postcards lost his way, and fought back to success as a business owner, and as a man. Andrew will teach you how to become successful, live your life and move forward when all hope seems lost. WATCH NOW. LISTEN TO THE PODCAST.

Companies 98

Companies Ad Agencies Best Practices Business 98