Fri.Oct 15, 2021

How to Effectively Market Your Sustainability Efforts

Webbiquity

Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.

Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps).

B2B 109
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Protecting Marketing Data and Audience Trust

Biznology

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

Trust 104

How Choozle is using machine learning for digital marketing with Callie Federer

Choozle

Marketing & communications specialist, Sarah Lilly, sat down with Choozle’s data scientist, Callie Federer, to learn more about the possibilities machine learning brings to the digital marketing landscape.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Celebrating Hispanic Heritage Month

Seismic

In the United States, Hispanic Heritage Month is recognized from September 15 to October 15.

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Content + Intent Data: Intent vs. Predictive Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

You work hard to create great emails—and there’s no reason they should end up in the junk folder. And they won’t, if we can help it.

Spam 76

How to Connect HubSpot to WordPress (2 Easy Methods)

Optinmonster

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier.

Big Sites and Website Authority via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers question about big sites and "authority" The post Big Sites and Website Authority appeared first on Search Engine Journal. News SEO

Sites 106

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Case Study: Should You Add a CTA to a Page’s Title Tag?

SEMrush

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test. Advanced SEO

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

Content Marketing Institute

These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes.

How to Find & Optimize Your MVPs (Most Valuable Pages) via @sejournal, @LWilson1980

Search Engine Journal

Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here. The post How to Find & Optimize Your MVPs (Most Valuable Pages) appeared first on Search Engine Journal. Content Marketing SEO

Data Tips for Marketers Part 2: Getting Better Survey Data

Heinz Marketing

By: Tom Swanson , Engagement Manager at Heinz Marketing. In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

The Top 10 Digital Marketing Certificate Programs to Enroll In via @sejournal, @JuliaEMcCoy

Search Engine Journal

Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup. The post The Top 10 Digital Marketing Certificate Programs to Enroll In appeared first on Search Engine Journal. Careers & Education

What is Clickbait & Does It Actually Work?

SEMrush

Clickbait can be used to drive page views and clicks but at a great cost to your SEO strategy. Here‘s how it works. Content Marketing

SEO 88

How Google Responds to a Site Move via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller describes Google's internal process for dealing with a site domain migration The post How Google Responds to a Site Move appeared first on Search Engine Journal. News SEO

Happy 1 Year Anniversary at Method + Metric Sahar!

Method and Metric

Sahar joined the Method + Metric team as a remote marketing strategist a year ago, and went from a packed office of 15 at BC Tech to a remote position on a brand new team, amidst the pandemic. Sahar worked remotely, via many zoom calls, but never having the chance to meet the team. That […].

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys

Search Engine Journal

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here. The post 3 Scripts for Automating Google Ads Reports in Spreadsheets appeared first on Search Engine Journal. Paid Search

PPC 87

Top Learnings from INBOUND 2021 on All Things Email Marketing

SmartBug Media

In case you missed INBOUND this year or couldn’t take notes of your own, don’t worry, we got you! Our INBOUND 2021 recap blog series has all the juicy information that you might’ve missed. Another topic that was hot and steaming at INBOUND this year was: email marketing.

B2C 52

SaaS Marketers: The Paid Social Approach That Works for You via @sejournal, @hethr_campbell

Search Engine Journal

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth. The post SaaS Marketers: The Paid Social Approach That Works for You appeared first on Search Engine Journal. Digital Experience Webinar

Top 4 Learnings from INBOUND 2021 on All Things Marketing: SEO

SmartBug Media

Another year, another INBOUND. And yet again I’m feeling jazzed and pumped, and then sad to leave all at the same time. I swear INBOUND has the same effect as leaving summer camp. Luckily I have lots of colleagues to share ideas with and reminisce on all the great sessions.

SEO 52

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

What’s New on nDash? Writer Calendar & Opportunities

nDash

Freelance writers on nDash are often working with multiple clients with numerous deadlines. The Kanban board (now moved under Assignments) and List view provide two organizing options – but we’ve added a third!

View 52

The HTML Hidden Attribute Explained

SEMrush

Learn how to use an HTML hidden attribute with Google-approved techniques, as well as what practices to avoid. Start using hidden content to better your user experience today! Technical SEO

Growth Driven Web Design: A Website As Active As You

Stevens & Tate

No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company.

The 10 Best Single Property Websites for Real Estate

Hubspot

If you’re a real estate agent who wants to get more eyes on available listings, it might be time to start building single property websites. These websites can show off beautiful properties for sale, share your contact information, and ultimately help generate leads and sales.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

4 of Our Current FlipMyFunnel Favs

Terminus

Want to hear from the Chief Heart Officer from VaynerMedia ? Learn about breaking the biggest branding myths ? Or hearing about failure and why it’s impossible to escape it? . Maybe you are curious about how a startup called “The Juice” interviewed 100 marketers to craft the perfect brand message.

Product Intelligence: Providing Essential Expertise

Bluetext

The needs of a modern consumer are not static; they are constantly moving and advancing, shifting and changing. Customers adopt and discard products at breakneck speeds, seeking new opportunities for enjoyment and discarding them at the first sign of trouble.

Google’s ‘Massive’ Featured Snippet Update

Bluetext

Google Search is known for consistent updates and feature releases but is often done in a beta-testing form. What does this mean exactly? Essentially, these new features will undergo A/B testing where only a small subset of users will experience this feature, while the majority of the user base will notice no change to the user experience. . Google’s newest feature to be unleashed for user evaluation is featured snippets.