Wed.Jun 29, 2022

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5 B2B Marketing KPIs You Should Be Tracking

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 5 B2B Marketing KPIs You Should Be Tracking. B2B marketing KPIs are designed to help business executives make important decisions about the growth and development of their companies. They provide companies with objective and measurable assessments of their marketing campaign and strategy – which can help them justify marketing-related costs (including costs associated with ad spend, new hires, and collateral).

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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

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W3C Announces Major Change via @sejournal, @martinibuster

Search Engine Journal

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal.

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10 Hot AI Blogs You Should Follow, Religiously

Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

Launch Marketing

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. 1.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts be

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10 Key Steps To Ranking Higher In Google Maps via @sejournal, @JRiddall

Search Engine Journal

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal.

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part is that the basic versions are free for everyone, so there are quick wins to be had if you aren’t using these yet. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action.

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Healthcare Account-Based Marketing How to Do it the Right Way

Lake B2B

Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies companies to build their revenue base. In fact, according to 2021 Hubspot statistics, at least 67% of the brands are now leveraging ABM to improve customer acquisition. Even healthcare enterprises are bracing to jump on the bandwagon, which is surprising […].

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing number of companies are going beyond simply imagining it.

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Local SEO: Top Ways To Get Higher Quality Reviews via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality Reviews appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Webinar: Work smarter, not harder, to give customers what they want

Martech

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.

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Google Freshness Algorithm: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal.

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How to Create a B2B Content Strategy

BOP Design

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. Why? A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. Creating content without a strategy is just throwing darts around the room hoping to hit a target.

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How to go live on TikTok and engage your followers

Sprout Social

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Which Is Better For Ecommerce: On-Page SEO Or Link Building? via @sejournal, @mindyweinstein

Search Engine Journal

You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week's Ask An SEO. The post Which Is Better For Ecommerce: On-Page SEO Or Link Building? appeared first on Search Engine Journal.

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New Research: The Buying Experience of the Future

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. In partnership with Bigtincan , we surveyed 206 professionals across multiple experience levels, company sizes, and industries to discover how teams are communicating the value of their solution in a way that addresses buyers’ wants, needs, and expectations, while simultaneously meeting the goals of their business.

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Turn Dry Data Into Rich, Relatable Stories With These Tips

Content Marketing Institute

Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love.

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U.S. FCC Commissioner Requests Google & Apple To Ban TikTok via @sejournal, @martinibuster

Search Engine Journal

U.S. FCC commissioner responds to reports that China can access TikTok user data, requests Google & Apple remove TikTok from app stores. The post U.S. FCC Commissioner Requests Google & Apple To Ban TikTok appeared first on Search Engine Journal.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Does Your Content Reflect Your Company Culture?

DivvyHQ

Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture? Here's some guidance from DivvyHQ Co-Founder, Brock Stechman.

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CMS Market Share Trends: Top Content Management Systems In 2022 via @sejournal, @theshelleywalsh

Search Engine Journal

Which content management systems are most used today? Learn about current CMS market share and why it matters to SEO professionals. The post CMS Market Share Trends: Top Content Management Systems In 2022 appeared first on Search Engine Journal.

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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you differentiate great marketing from BS? Digital transformation has fundamentally changed the way both people and organizations operate.

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4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.   In October of 2021, my husband Mark and I decided to pack up our bags and embark on a year-long digital nomad journey while each running our respective businesses (he owns Good Mask Company ).

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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6 Tactics For Better Back-To-School Campaigns

TowerData

1. Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment.

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The latest tagline, ‘Boots with you. For life.’ is emblematic of this sentiment. Being close to your customers means understanding their interests, wants, needs, and behaviours. To do this, you need data. However, whilst the importance of consumer data is unwavering, major industry shifts such as the death of the third-party cookie and the introduction

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Build Networks Among Local Businesses

PureB2B

Has anyone ever told you to “put yourself out there”? If yes, you likely heard it from a well-meaning friend while despairing about your love life (or lack of). But if the last time you attended a networking event was pre-2020, you’re going to hear it from us too. Networking is back on the agenda! Building networks among local businesses is a powerful tool that provides value for your business and your personal life.