Mon.Nov 29, 2021

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

The Number of Digital Nomads Surged Again in 2021

Biznology

The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5

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How to Learn Social Media Without Getting Scammed

Contently

It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course.

19 tips for generating more high-quality trade show leads

Sales Lead Insights

Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. So now is the time to start preparing. . If one of your exhibit goals is to get more high-quality sales leads, consider using these techniques. PRE-SHOW. Evaluate and select trade shows carefully.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

5 Marketing Success Metrics You Should Be Measuring

SmartBug Media

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been.

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How to Merge Websites Together for SEO

seo.co

Have you rebranded recently or acquired a new domain? Then you may need to merge websites, but you need to do it carefully to maintain your SEO rankings. Below are some of the best practices that a skilled SEO team should follow to merge two sites successfully. Why Merge Your Websites?

Creative strategies to increase subscriber engagement

ConvertKit

If we learned anything last season, it was that open rates are no longer the magic email metric. Changes to Apple’s privacy settings dethroned an already shaky measurement tool, albeit one many marketers loved to tout.

MindFire Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

Leta Wood, Vice President Customer Success, MindFire. Irvine, CA – November 22, 2021 – MindFire, Inc. announced today that Leta Wood has been named Vice President of Customer Success. . “We’re excited to announce that we’ve added Leta Wood to the MindFire, Inc.

Do “For You Page” Hashtags Actually Work on TikTok?

Hootsuite

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.”

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions.

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Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

GoBeyond SEO recently worked with Phoenix Signs , a local signage company in Charlotte, who came to us via referral. They were unhappy with the site they had as they felt it was outdated and hard to navigate. .

Forget TikTok: Learn To Master Video For Google Business Profiles via @sejournal, @ChuckPrice518

Search Engine Journal

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For Google Business Profiles appeared first on Search Engine Journal. Content Marketing Local Search

Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

The post Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success appeared first on MindFire, Inc. Thought Leadership

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] appeared first on Search Engine Journal. Local Search Webinar

Continuity in the time of the Great Resignation

Higher Logic

The post Continuity in the time of the Great Resignation appeared first on Higher Logic. A record 4.4 million employees quit their jobs in September 2021, a sign that The Great Resignation has no intention of slowing down.

How To Do Content Curation For SEO: Your Starter Guide via @sejournal, @Stevenvvessum

Search Engine Journal

New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do Content Curation For SEO: Your Starter Guide appeared first on Search Engine Journal.

Do You Need Data Scientists on Your Content Marketing Team?

DivvyHQ

At first glance, the idea of data scientists in content marketing sounds like an odd coupling. The geeks with the creatives? Wouldn’t that be like pairing Mr. Spock with Don Draper?

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

YouTube Keyword Research Made Easier With Search Insights via @sejournal, @MattGSouthern

Search Engine Journal

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made Easier With Search Insights appeared first on Search Engine Journal. News YouTube

YouTube Copywriting – Tips & Tricks

Anyword

YouTube is a serious tool for business, even beyond advertising. It attracts an audience from across the spectrum to the tune of approximately 2 billion logged-in monthly users. It is the world’s second most-visited website (after Google) and second most-used social media platform (after Facebook).

6 PPC Trends You Need To Know For 2022 Success via @sejournal, @LisaRocksSEM

Search Engine Journal

Explore the key areas of focus you'll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To Know For 2022 Success appeared first on Search Engine Journal. Paid Search

Quit Poking the Bear with Gated B2B Content

Marketing Interactions

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Newsletter Sponsorships: Your New, Improved Marketing Strategy via @sejournal, @PavedEmail

Search Engine Journal

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue.

10 Best Content Writing and Editing Tools to Help You Become a Better Writer

Benchmark Email

As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do.

4 Tips For Measuring Your Brand Lift In Google Search via @sejournal, @joshuacmccoy

Search Engine Journal

Don't get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand's presence on Google. The post 4 Tips For Measuring Your Brand Lift In Google Search appeared first on Search Engine Journal. Marketing Analytics SEO

Lead Nurturing 101: How to Nurture Leads

SendGrid

Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started. The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid. Best Practices Email Marketing

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Google Announces A Search Bug in News Tab via @sejournal, @martinibuster

Search Engine Journal

Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine Journal. News SEO

Are Remote Workers Better for Corporate Sustainability – Or Worse?

Salesforce

Global emissions fell by a record amount in 2020.

Google Watches For How Sites Fit Into Overall Internet via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How Sites Fit Into Overall Internet appeared first on Search Engine Journal. News SEO