Mon.Nov 29, 2021

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

The Number of Digital Nomads Surged Again in 2021

Biznology

The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5

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19 tips for generating more high-quality trade show leads

Sales Lead Insights

Live, in-person trade shows are coming back, and your industry’s major trade show is coming up soon. So now is the time to start preparing. . If one of your exhibit goals is to get more high-quality sales leads, consider using these techniques. PRE-SHOW. Evaluate and select trade shows carefully.

How to Learn Social Media Without Getting Scammed

Contently

It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

5 Marketing Success Metrics You Should Be Measuring

SmartBug Media

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been.

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Creative strategies to increase subscriber engagement

ConvertKit

If we learned anything last season, it was that open rates are no longer the magic email metric. Changes to Apple’s privacy settings dethroned an already shaky measurement tool, albeit one many marketers loved to tout.

How to Merge Websites Together for SEO

seo.co

Have you rebranded recently or acquired a new domain? Then you may need to merge websites, but you need to do it carefully to maintain your SEO rankings. Below are some of the best practices that a skilled SEO team should follow to merge two sites successfully. Why Merge Your Websites?

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10 Best Content Writing and Editing Tools to Help You Become a Better Writer

Benchmark Email

As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

GoBeyond SEO recently worked with Phoenix Signs , a local signage company in Charlotte, who came to us via referral. They were unhappy with the site they had as they felt it was outdated and hard to navigate. .

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Forget TikTok: Learn To Master Video For Google Business Profiles via @sejournal, @ChuckPrice518

Search Engine Journal

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For Google Business Profiles appeared first on Search Engine Journal. Content Marketing Local Search

Top 3 MarTech Predictions for 2022

Full Circle Insights

There’s no question that marketing technology has completely transformed the way B2B marketers do their jobs, but martech keeps evolving. Sometimes it changes in response to new technical capabilities or to accommodate marketing trends. Other times, external circumstances are the change agent.

How To Do Content Curation For SEO: Your Starter Guide via @sejournal, @Stevenvvessum

Search Engine Journal

New high-quality content is pushed into the world at as astonishing speed. Learn how to still be able to stand out by curating that content. The post How To Do Content Curation For SEO: Your Starter Guide appeared first on Search Engine Journal.

Do You Need Data Scientists on Your Content Marketing Team?

DivvyHQ

At first glance, the idea of data scientists in content marketing sounds like an odd coupling. The geeks with the creatives? Wouldn’t that be like pairing Mr. Spock with Don Draper?

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

YouTube Keyword Research Made Easier With Search Insights via @sejournal, @MattGSouthern

Search Engine Journal

YouTube launches a new feature designed to simplify the keyword research process so you can create more content around topics people are looking for. The post YouTube Keyword Research Made Easier With Search Insights appeared first on Search Engine Journal. News YouTube

MindFire Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

Leta Wood, Vice President Customer Success, MindFire. Irvine, CA – November 22, 2021 – MindFire, Inc. announced today that Leta Wood has been named Vice President of Customer Success. . “We’re excited to announce that we’ve added Leta Wood to the MindFire, Inc.

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Discover how you can market your business effectively by using text message campaigns to market your business. The post SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] appeared first on Search Engine Journal. Local Search Webinar

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Continuity in the time of the Great Resignation

Higher Logic

The post Continuity in the time of the Great Resignation appeared first on Higher Logic. A record 4.4 million employees quit their jobs in September 2021, a sign that The Great Resignation has no intention of slowing down.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Newsletter Sponsorships: Your New, Improved Marketing Strategy via @sejournal, @PavedEmail

Search Engine Journal

This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own. Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue.

Quit Poking the Bear with Gated B2B Content

Marketing Interactions

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively.

Google Announces A Search Bug in News Tab via @sejournal, @martinibuster

Search Engine Journal

Odd search bug discovered in Google News Search Tab. Will take a day to fix The post Google Announces A Search Bug in News Tab appeared first on Search Engine Journal. News SEO

Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

The post Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success appeared first on MindFire, Inc. Thought Leadership

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

4 Tips For Measuring Your Brand Lift In Google Search via @sejournal, @joshuacmccoy

Search Engine Journal

Don't get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand's presence on Google. The post 4 Tips For Measuring Your Brand Lift In Google Search appeared first on Search Engine Journal. Marketing Analytics SEO

Lead Nurturing 101: How to Nurture Leads

SendGrid

Learn how to nurture leads, including common lead nurturing strategies, platforms, and campaign examples to get you started. The post Lead Nurturing 101: How to Nurture Leads appeared first on SendGrid. Best Practices Email Marketing

Google Watches For How Sites Fit Into Overall Internet via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality The post Google Watches For How Sites Fit Into Overall Internet appeared first on Search Engine Journal. News SEO

Are Remote Workers Better for Corporate Sustainability – Or Worse?

Salesforce

Global emissions fell by a record amount in 2020.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

6 PPC Trends You Need To Know For 2022 Success via @sejournal, @LisaRocksSEM

Search Engine Journal

Explore the key areas of focus you'll need to work to your advantage to craft the most effective PPC campaigns in 2022. The post 6 PPC Trends You Need To Know For 2022 Success appeared first on Search Engine Journal. Paid Search

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Xiuhtezcatl Martinez on Leveraging Your Passion To Inspire Change

Salesforce

Xiuhtezcatl Martinez is an Indigenous artist and environmental activist who uses his platform for change.

Top Video SEO Strategy Tips [Podcast] via @sejournal, @Juxtacognition

Search Engine Journal

Want to start a podcast or YouTube show? Improve your Video SEO strategy, so your videos rank better? Join us for the SEJ Show E253. The post Top Video SEO Strategy Tips [Podcast] appeared first on Search Engine Journal. SEJ Show YouTube